Forum Research

Forum Research is a Canadian market-research and polling company founded in 1993 by Lorne Bozinoff. Its headquarters are in Toronto, Ontario, and the firm has maintained offices in several Canadian cities, including Edmonton, Toronto, and Vancouver, as well as international locations identified in reference material as Houston, Buenos Aires, Dubai, Mumbai, and Shanghai. The company operates across political polling, customer-satisfaction research, and broader opinion and consumer research. Forum became particularly visible through its polling work for Canadian news organizations. Its clients and media relationships have included the Toronto Star, the National Post, and newspapers associated with the Sun chain. The firm's political research has covered municipal, provincial, and federal politics, giving it a recurring role in Canadian election coverage and public debate. Its surveys have also addressed social and policy questions such as gun control, abortion, and schooling related to gay and LGBTQ issues. The company uses a broad set of research methods rather than relying on a single polling channel. These methods include conventional telephone surveys, interactive voice-response telephone polling, online polling, focus groups, one-to-one interviews, mail surveys, door-to-door work, intercept surveys, and in-person research. This mix allows Forum to conduct both large-scale quantitative studies and more targeted qualitative or customer-experience projects. Forum's public profile was strengthened by its work during the 2010 Toronto mayoral election and the 2011 Canadian federal election. During the 2011 campaign, the firm reported an NDP surge and was described in reference material as the first polling organization to identify the party's gains in Toronto and Montreal at that scale. The official election results subsequently confirmed the broader NDP breakthrough. These episodes helped establish Forum Research as a recognizable participant in Canadian political polling, although polling results remain estimates subject to methodology, sampling, timing, and interpretation. In addition to political polling, Forum presents itself as a commercial research provider, with customer-satisfaction work and affiliated research capabilities. Reference material identifies Access Research, Service Metrics, and RDDNet as affiliates. No reliable information in the supplied sources establishes the company's current ownership structure, revenue, public listing, chief executive, or official website. Its brand is best understood as a specialized research-services business serving media, political, public-sector, and commercial research needs.

Forum Research was established in Canada in 1993 by Lorne Bozinoff. From its base in Toronto, the company developed as a market-research organization with a substantial emphasis on public-opinion polling. Its work has covered Canadian municipal, provincial, and federal politics, while also extending to customer satisfaction, social attitudes, and other commercial or public-policy questions. The firm built visibility through relationships with Canadian news organizations, including the Toronto Star, the National Post, and newspapers in the Sun chain. These relationships placed Forum's surveys within election reporting and political analysis. Its research model has combined large-scale polling with qualitative and customer-focused methods, including telephone, interactive-telephone, online, mail, door-to-door, intercept, and in-person surveys, together with focus groups and individual interviews. Forum was especially prominent during the 2010 Toronto mayoral election, when it conducted extensive polling of the municipal race. The following year, its polling during the 2011 Canadian federal election attracted attention for identifying the NDP's rapid rise. Reference material describes Forum as the first polling firm to predict through polling the Liberals' defeat in Toronto and Montreal by the New Democratic Party. The eventual election results confirmed the wider NDP surge, reinforcing the company's reputation as an active and consequential participant in Canadian election polling. Beyond electoral work, Forum has surveyed controversial and socially significant topics, including firearms policy, abortion, and schooling issues involving gay and LGBTQ communities. These projects illustrate the firm's broader role in measuring public attitudes rather than limiting its work to voting intention. The company has also been associated with affiliates named Access Research, Service Metrics, and RDDNet. Reference material identifies offices or operations in Edmonton, Toronto, Vancouver, Houston, Buenos Aires, Dubai, Mumbai, and Shanghai. The available sources do not provide a reliable account of later ownership changes, financial performance, current senior management, or a confirmed corporate website. Accordingly, Forum Research is documented here primarily through its known founding, research capabilities, geographic footprint, media-facing polling, and election-related work.

• 2011

  Polling during the Canadian federal election

  [1]Forum Researchen.wikipedia.org

  Forum's polling reported the NDP's surge during the federal campaign, a trend later reflected in the election results.

• 2010

  Toronto mayoral election polling

  [1]Forum Researchen.wikipedia.org

  Forum conducted extensive polling during the Toronto municipal mayoral election, increasing its visibility in Canadian political coverage.

• 1993

  Forum Research is founded

  [1]Forum Researchen.wikipedia.org

  Lorne Bozinoff founded Forum Research in Canada, establishing a firm focused on market research and public-opinion polling.

A Canadian research-services firm positioned around political polling, public-opinion measurement, customer satisfaction, and mixed-method market research.

• Public-opinion research

  Political polling

  Polling for municipal, provincial, and federal political contests in Canada. Forum's election work has been distributed through major news outlets and has included voting-intention surveys and analysis of shifts in party support.

• Business research

  Customer-satisfaction research

  Research designed to measure customer experience and satisfaction. The supplied material identifies this as one of Forum's principal business specializations but does not provide specific named programs or clients.

• Market research

  Mixed-method surveys

  Forum uses telephone, interactive-telephone, online, mail, door-to-door, intercept, and personal surveys, complemented by focus groups and one-to-one interviews. This enables both quantitative polling and more targeted qualitative research.

1. 1Forum Researchen.wikipedia.org