Recent events
Recent events tied to this brand in public sources.
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2022
Founders Brewing and Detroit Bikes announce collaboration
Founders Brewing Co. announced Detroit Bikes as its latest Crafted in Michigan collaboration partner and said the partners created the beer Mid Ride.
2022
Founders and Bardstown collaborate on bourbon series
Founders Brewing Co. teamed up with Bardstown Bourbon Company for a collaborative series featuring a 10-year-aged bourbon finished in Founders KBS stout barrels.
2021
Founders Brewing Company wins six Craft Beer Marketing Awards
Founders Brewing Company won six awards for marketing strategies related to its products, according to the Craft Beer Marketing Awards.
2021
Founders collaborates with Detroit chef Phil Jones on Black History Month menu
Founders Brewing Co. collaborated with Detroit chef Phil Jones on special menu items for Black History Month at its Detroit taproom. The article says the first item was offered at the beginning of February and a second was planned for the last two weeks of the month.
2021
Founders Brewing Co. announces 76ers sponsorship partnership
Founders Brewing Co. announced a partnership with the Philadelphia 76ers as an official sponsor for the team’s 2021 season. The partnership includes planned limited-edition co-branded All Day IPA packaging and cans.
2020
Founders Brewing launches Fill the Tip Jar campaign
Founders Brewing Company teamed up with the Michigan Lodging and Restaurant Association to launch the Fill the Tip Jar campaign, a merchandise sale whose proceeds will support the Michigan Hospitality Industry Employee Relief Fund.
2020
Founders Brewing announces indefinite layoffs
Founders Brewing Company said more than 160 workers would be laid off indefinitely, with the layoffs expected to begin May 3. The company said it intended the job loss to be temporary and last less than six months.
2020
Founders and Long Road Distillers partner to support hand sanitizer production
Founders Brewing Co. announced a partnership with Long Road Distillers to support hand sanitizer production. Founders will donate high-ABV beer for distillation into neutral spirit, an ingredient used to make hand sanitizer.
2020
Founders announces Michigan-exclusive Brewed for MI beer series
Founders Brewing Co. announced a Michigan-exclusive series of three beers to be released throughout the year, beginning with Red’s Rye IPA. The series supports the brewery’s Big Pitcher corporate giving platform, and the first beer will support arts and culture programs.
2020
Founders Brewing discusses a diversity and inclusion plan
Founders Brewing Co. shifted some of its focus toward improving diversity, equity and inclusion in the company and said it had put a program with systems in place. This followed a former employee’s racial discrimination lawsuit; the article says the suit was settled outside of court.
2019
Founders Brewing settles racial discrimination lawsuit
Founders Brewing Co. and former employee Tracy Evans reached a settlement agreement in a racial discrimination lawsuit; the settlement terms were not disclosed.