Four Seasons Town Centre
Corporate brand
UnclaimedA three-story enclosed shopping mall in Greensboro, North Carolina, and the city's only remaining indoor shopping mall within its municipal limits.
Last updated August 25, 2026
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Overview
Four Seasons Town Centre is a three-story enclosed shopping mall in Greensboro, North Carolina. Developed by local real-estate entrepreneur Joseph S. Koury through Imperial Corporation, the predecessor to Koury Corporation, it was created as the retail centerpiece of a broader suburban development south of downtown Greensboro. The site was assembled beginning in the late 1950s near the junction of Interstate 40 and what is now Gate City Boulevard, an area selected for its regional road access and growth potential. The mall opened in stages in 1974 and 1975. JCPenney began trading on August 7, 1974, much of the interior opened on October 30, 1974, and Belk opened on February 6, 1975, when the property was formally dedicated. Originally called Four Seasons Mall, the center initially contained approximately 900,000 square feet of gross leasable area and was designed with structural capacity for later expansion. Its early department-store lineup included Belk, JCPenney, and Meyer's, alongside Miller & Rhoads, Frankenberger's, Thalhimers, and McCrory's. Other early tenants included Eckerd Drugs, Winn-Dixie, Piccadilly Cafeteria, and a four-screen General Cinema that opened in 1979. The center changed substantially during the 1980s and 1990s. Meyer's was replaced by Jordan Marsh and later by Ivey's. A major third-floor expansion completed in 1987 increased the property to more than one million square feet and approximately 200 stores, added a large food court, and introduced the Four Seasons Town Centre name. Ivey's was acquired by Dillard's in 1990, while Belk expanded its store and added a third shopping level. Thalhimers closed in 1992 after its nameplate was retired, and plans for a replacement Hecht's store at Four Seasons were not pursued. An extensive interior renovation in the late 1990s introduced a redesigned central court with a fountain and amphitheater, permanent kiosk and vendor areas, and lounge-style seating. Dillard's expanded and renovated its store in 2002, and the mall's exterior public entrances were refreshed through a multiyear project. In 2004, ownership transferred to General Growth Properties, whose mall-management platform later became part of Brookfield Properties. The property is managed by GGP under Brookfield Properties. Four Seasons became Greensboro's only remaining enclosed shopping mall after Carolina Circle Mall closed and was demolished. Its tenant mix continued to evolve as department-store retail consolidated. Belk announced in 2014 that it would close its Four Seasons location and concentrate investment at its Friendly Center store; the Four Seasons store shut permanently in January 2015. Dillard's subsequently moved from its original space into the former Belk location in October 2016, while a temporary clearance center operated in the former Dillard's space during the transition. In January 2018, Round1 Bowling & Amusement opened an entertainment center on the first floor of the former Dillard's location. The mall therefore combines traditional department-store anchors with dining, specialty retail, and entertainment uses, serving Greensboro and the surrounding Piedmont Triad market.
History
The origins of Four Seasons Town Centre lie in a land-acquisition program begun in late 1958 by Joseph S. Koury. Koury sought to develop land south of downtown Greensboro for suburban housing and shopping. The eventual mall site was positioned near the newly established junction of Interstate 40 and US 29-A/US 70-A, now associated with Gate City Boulevard. The project was undertaken by Imperial Corporation, the predecessor of Koury Corporation, both associated with Koury's development business. A Holiday Inn opened on the broader development site in 1970 before construction of the enclosed shopping center. The mall opened in phases. JCPenney began operations on August 7, 1974, followed by the opening of most of the interior on October 30. Belk opened on February 6, 1975, on the date of the formal dedication. The original property was a two-level center with about 900,000 square feet of gross leasable area, although its main structure included a third floor and basement planned for later retail use. Its initial anchors were Belk, JCPenney, and Meyer's, a Greensboro department store operated under Allied Stores. Secondary department stores included Miller & Rhoads, Frankenberger's, Thalhimers, and McCrory's. The project also included large Eckerd Drugs and Winn-Dixie stores, a Piccadilly Cafeteria, and later a four-screen General Cinema that opened in 1979. Anchor changes began relatively early. Meyer's was replaced by Jordan Marsh and subsequently by Ivey's, which occupied the space by 1980. JCPenney ended its automotive-service operation at the center in 1983, and the separate service building was later demolished. In 1987, a major expansion added the mall's third story, bringing the center above one million square feet and to roughly 200 stores. The expansion included a large food court and coincided with the adoption of the Four Seasons Town Centre name and a refreshed visual identity. The new upper level also allowed existing anchors to modernize their footprints. Ivey's was acquired by Dillard's in 1990 shortly after a major renovation that connected the department store to the new third level. Belk expanded and remodeled its store at approximately the same time, adding another shopping level and more than 50,000 square feet of selling space. Thalhimers was sold to May Department Stores in 1990 and closed in 1992 when the Thalhimers nameplate was retired. Although a Hecht's replacement was considered, May instead expanded its Friendly Center operation and built a separate Hecht's store elsewhere in Greensboro. Some basement retail areas were later used for smaller stores and, for a period, a bookstore. The mall underwent a substantial interior redesign in the late 1990s. The renovation, associated with Thompson, Ventulett, Stainback & Associates, created a more open central court with a fountain and amphitheater. It also introduced fixed vendor and kiosk spaces and living-room-style seating along the corridors. Dillard's undertook a further expansion and complete renovation in 2002, adding approximately 80,000 square feet. A separate multiyear project redesigned the exterior public entrances. Road improvements to Interstate 40 and the nearby Gate City Boulevard and Koury Boulevard connections over the 1990s and 2000s improved access, although the highway work extended across many years. In 2004, the property was sold to General Growth Properties. GGP later became part of the Brookfield Properties platform, which manages the mall. The closure and demolition of Carolina Circle Mall left Four Seasons as the only enclosed shopping mall within Greensboro's city limits. It continues to operate as a regional retail property, though its department-store and entertainment composition has changed. Belk announced in May 2014 that it would close its Four Seasons store to focus on a major expansion and remodeling of its Friendly Center location. A closing sale began in November, and the store permanently closed on January 18, 2015. In April 2016, reports indicated that Dillard's would move into the former Belk space. The relocated Dillard's opened on October 25, 2016; merchandise was briefly cleared from the former Dillard's store before the move. In January 2018, Japanese entertainment operator Round1 Bowling & Amusement opened a center on the first floor of that former Dillard's location. These changes illustrate the mall's shift from a conventional department-store-centered format toward a mixed retail, dining, and entertainment model.
- 2018
Round1 opens
[1]Round1 Bowling & Amusement opened on the first floor of the former Dillard's location.
- 2016
Dillard's moves into former Belk space
[1]The relocated Dillard's opened on October 25.
- 2015
Belk closes
[1]Belk permanently closed its Four Seasons store on January 18 after redirecting investment to Friendly Center.
- 2004
Ownership transfers to General Growth Properties
[1]General Growth Properties acquired the mall; management later became associated with Brookfield Properties.
- 2002
Dillard's expansion
[1]Dillard's expanded by approximately 80,000 square feet and completed a comprehensive renovation.
- 1992
Thalhimers closes
[1]The Thalhimers location closed after the chain's nameplate was discontinued.
- 1990
Dillard's acquires the Ivey's anchor
[1]Dillard's acquired Ivey's and assumed its Four Seasons location after a major store renovation.
- 1987
Third-floor expansion and renaming
[1]The center expanded beyond one million square feet, added a food court, and adopted the Four Seasons Town Centre name.
- 1979
General Cinema opens
[1]A four-screen General Cinema added movie entertainment to the center.
- 1975
Formal dedication and Belk opening
[1]Belk opened on February 6, coinciding with the formal dedication of the shopping center.
Products and positioning
A regional enclosed shopping and entertainment center positioned around department-store anchors, specialty retail, dining, and family-oriented entertainment in the Greensboro market.
Department store · 1990
Dillard's
Dillard's is a principal department-store anchor at Four Seasons Town Centre. It first occupied the former Ivey's location after acquiring that chain in 1990. Following Belk's departure, Dillard's relocated to the larger former Belk space and opened there in October 2016. Its merchandise scope includes apparel, accessories, beauty products, and home-related goods.
Department store · 1974
JCPenney
JCPenney was one of the center's original anchors and began operating on August 7, 1974. Its department-store assortment historically covered clothing, accessories, household merchandise, and related consumer goods. The store formed part of the mall's original strategy of combining national department-store operators with local and regional tenants.
Entertainment center · 2018
Round1 Bowling & Amusement
Round1 added a non-retail entertainment anchor to the property in January 2018. Located on the first floor of the former Dillard's space, the center broadened Four Seasons' offer beyond shopping with bowling and amusement activities and supported the mall's repositioning toward mixed-use leisure and family entertainment.
Brand decisions
2018
Round1 introduces an entertainment anchorProduct launchBackground
The mall used part of the former Dillard's space for a new entertainment-oriented tenant.
Action taken
Round1 Bowling & Amusement opened a center on the first floor in January 2018.
Aftermath
The opening diversified the property beyond conventional department-store and specialty retail uses.
2016
Dillard's relocates within the mallStrategyBackground
After Belk vacated its larger anchor space, Dillard's planned to move from its existing location into the former Belk store.
Action taken
Dillard's operated a temporary clearance center in its old location and opened the relocated store on October 25, 2016.
Aftermath
The relocation retained Dillard's as a major anchor while making use of the former Belk footprint.
2014
Belk consolidates Greensboro investment at Friendly CenterStrategyBackground
Belk announced that it would close its Four Seasons location while focusing resources on a major expansion and remodeling of its Friendly Center store.
Action taken
The Four Seasons store began a closing sale in November 2014 and ceased operations on January 18, 2015.
Aftermath
The former Belk space became available for reuse and was subsequently occupied by a relocated Dillard's store.
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