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Frédéric Moreno

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Retailer / private label

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French hair salon brand founded by Frédéric Moreno, known for an unconventional approach to hairdressing.

Last updated September 16, 2026

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Overview

Frédéric Moreno is a French hair salon brand. Frédéric Moreno opened his first two hair salons in 1993, and the Frédéric Moréno brand was born in 1996. The number of salons multiplied rapidly, and the brand became a leader in the Rhône-Alpes region, competing with national networks. The brand is known for dynamism, savoir-faire, and proximity. It has also created two training schools, in Paris and Lyon.

History

Frédéric Moreno first opened his two hair salons in 1993. In 1996, the Frédéric Moréno brand was born. The number of salons multiplied rapidly thanks to a unique style and an original marketing strategy. The brand became a leader in the Rhône-Alpes region, competing with national networks. The brand's reputation includes dynamism, savoir-faire, and proximity. The network has continued to grow and strengthen its positions. Frédéric Moréno also created two training schools, in Paris and Lyon, to ensure the brand's spirit is perpetuated.

Products and positioning

Unconventional approach to hairdressing for a unique beauty experience; leader in the Rhône-Alpes region.

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