Frama
Product brand
UnclaimedCopenhagen-based multi-disciplinary design brand spanning furniture, lifestyle objects, self care, and fragrances.
Last updated September 15, 2026
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Overview
FRAMA is a Copenhagen-based multi-disciplinary brand encompassing furniture, lifestyle objects, self care, and fragrances that encourage mindful living. Its work emphasizes natural materials and uncompromising quality, celebrating craftsmanship for a timeless and honest aesthetic. Its online store is organized into furniture, self care, fragrances, and home goods sections, and features the modular Shelf Library System designed by Kim Richardt and initially released in 2016.
History
FRAMA is based in Copenhagen and describes itself as a multi-disciplinary brand encompassing furniture, lifestyle objects, self care, and fragrances that encourage mindful living. Its stated production and materials philosophy places emphasis on natural materials and uncompromising quality, celebrating craftsmanship to achieve a timeless and honest aesthetic. Among its offerings is the Shelf Library System, designed by Kim Richardt for FRAMA and initially released in 2016; the brand describes it as a refined, infinitely modular interpretation of rail-mounted shelving systems initially popularized by Scandinavian cabinet makers in the early 1930s.
Products and positioning
Timeless and honest aesthetic built on natural materials, craftsmanship, and uncompromising quality.
Shelf Library System
A modular rail-mounted shelving system designed by Kim Richardt for FRAMA, initially released in 2016, with solid oak shelves and rails and stainless steel brackets and screws.
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