Frame Fitness
Product brand
UnclaimedFrame Fitness is the maker of the Frame Reformer, described as the first at-home, digitally-connected Pilates Reformer.
Last updated September 16, 2026
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Overview
Frame Fitness offers the Frame Reformer, described on its site as the first at-home, digitally-connected Pilates Reformer. The company was co-founded by Melissa Bentivoglio, a classically trained ballet dancer and Pilates instructor, and Lee Belzberg, with investment from 24-Hour Fitness founder and former CEO Mark Mastrov and Core Health & Fitness CEO Michael Bruno. The Reformer is sold with a required monthly subscription for access to Frame's workout content.
History
Melissa Bentivoglio and Lee Belzberg paired their backgrounds in elite fitness instruction and entrepreneurship to create Frame, described as a groundbreaking approach to Pilates disrupting the traditional at-home fitness market. In 2018, Bentivoglio designed her own proprietary Reformer for use in her own studio. Frame received investment from Mark Mastrov, founder and former CEO of 24-Hour Fitness, and from Michael Bruno, CEO of Core Health and Fitness.
Products and positioning
A groundbreaking approach to Pilates disrupting the traditional at-home fitness market.
Frame Pilates Reformer
Priced at $4,999.00 USD; requires a monthly subscription of $39.99/mo upon activation; includes a 24-inch swivel-display touchscreen monitor, color-coded spring weights, and patented dual spring technology.
Frame Pilates Box
Priced at $299.00 USD.
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