Franzia RTD

Franzia's official website presents the brand as the World's Most Popular Wine and emphasizes drinkability, affordability, and shareability. Each 5L box is described as containing 34 glasses of wine, and the brand states its wine stays fresh for up to six weeks after opening thanks to its bag-in-box tap technology. The site also states the brand has over 100 years of winemaking and over 500 awards won, and describes its packaging as carbon efficient and recyclable.

Franzia's official About Us page states that founder Teresa Carrara made the journey from Italy to California to marry Guiseppe Franzia, and that she planted her very first grape vines in Ripon in 1906. The page states that the newly married couple purchased eighty acres in California's Central Valley, which it describes as the beginning of the Franzia wine making journey. It states that during Prohibition, Giuseppe sold his wine grapes by the truck load in Chicago, allowing the Franzias to expand and purchase several farms. It further states that in the 1930s Giuseppe retired and traveled to Italy, while Teresa took out a $10,000 loan to start Franzia Brothers Winery with her 5 sons. The page states that the Franzia Brothers Winery survived the Great Depression and grew as the United States entered WWII, and that Teresa passed away in 1949, allowing her 5 sons to assume ownership of the winery.

Drinkability, affordability, and shareability; described on its official site as the World's Most Popular Wine.

1. 1Franzia Wines | The World's Most Popular Winefranzia.com
2. 2About Us - Franzia Winesfranzia.com
3. 3Tap Technology - Franzia Winesfranzia.com
4. 4Green Practices - Franzia Winesfranzia.com