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Free Feminist Union

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A Moroccan feminist organization supporting survivors of gender- and sexuality-based violence and advocating for women’s and LGBTQ+ rights.

Last updated August 25, 2026

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Overview

The Free Feminist Union, commonly abbreviated UFL and known in Arabic as الإتحاد النسائي الحر, is a Moroccan feminist organization established on 21 March 2016. Its work focuses on opposing violence and discrimination connected to gender, sex, sexual orientation, and sexuality. The organization combines direct assistance for people experiencing abuse or discrimination with public advocacy, legal-rights education, and mobilization around reform of Moroccan law and social policy. The Union describes its role as supporting survivors of multiple forms of sexist and homophobic violence. Its assistance model includes legal, psychological, and medical support. It provides listening sessions with psychologists and can, when necessary, help connect people with psychiatrists and lawyers. This places the organization at the intersection of feminist advocacy, survivor services, and human-rights protection rather than operating as a conventional commercial brand. According to the referenced description, the Free Feminist Union was the first organization of its kind to receive authorization from the Moroccan government to work against gender-based violence and violence related to sexual orientation. Its advocacy has included participation with approximately forty other associations in a Moroccan women’s-movement mobilization calling for a deep revision of the Family Code. The coalition’s stated principles include equality and non-discrimination on the basis of sex, beliefs, and children’s family situation, with reference to Morocco’s Constitution and the Convention on the Elimination of All Forms of Discrimination against Women. The proposed reform agenda covers the Family Code broadly, including provisions concerning inheritance. The Union has also publicly supported decriminalization of same-sex relationships in Morocco. The referenced material connects this position to a case involving the arrest of two girls after a kiss, illustrating the organization’s broader concern with laws and practices affecting LGBTQ+ people as well as women. On 21 March 2018, the organization launched Manchoufouch in Rabat. Described as Morocco’s first application dedicated to documenting sexual harassment, the service was made available in Moroccan Arabic dialect and French through Google Play. Manchoufouch allows users to report or document incidents of violence associated with gender or sexuality. Reported incidents can be displayed on an online map, while the organization can direct people who submit testimonies toward partner associations and explain possible legal procedures. A help function allows users to request assistance from competent authorities. The available reference material does not identify the Union’s individual founders, current executives, funding, membership size, headquarters city, financial results, or present operational status. It also does not establish a corporate parent or commercial ownership structure. The organization is therefore best understood as a Moroccan civil-society and feminist advocacy organization whose public identity is built around survivor support, legal and social reform, and protection from gender- and sexuality-based violence.

History

The Free Feminist Union was created in Morocco on 21 March 2016. Its stated purpose is to oppose violence and discrimination based on gender, sex, sexual orientation, and sexuality, while protecting people affected by such violations. The organization’s scope combines feminist activism with support for LGBTQ+ rights and direct assistance to survivors. The Union provides legal, psychological, and medical assistance to survivors of sexist or homophobic violence and discrimination. Its support includes listening sessions with psychologists and, where required, referral or access to psychiatrists and lawyers. This service-oriented work complements its public advocacy and gives the organization a role in helping individuals navigate both the consequences of abuse and possible legal remedies. The referenced account describes the Free Feminist Union as the first structure authorized by the Moroccan government to work against gender-based violence and violence related to sexual orientation. The available material does not provide the organization’s founders, internal governance, financing, staffing, or headquarters city, so those details remain undocumented here. In its advocacy work, the Union participated with around forty associations in a mobilization seeking a substantial revision of Morocco’s Family Code. The reform movement criticized discriminatory provisions and called for a comprehensive review of the code, including its inheritance provisions. Its stated basis was equality and non-discrimination relating to sex, beliefs, and children’s family circumstances, in line with Morocco’s Constitution and Morocco’s obligations under the Convention on the Elimination of All Forms of Discrimination against Women. The organization has also advocated for the decriminalization of same-sex relationships in Morocco. This position was highlighted after two girls were arrested following a kiss. The episode reflected the Union’s wider concern that criminal law and social discrimination can expose women and LGBTQ+ people to violence, prosecution, or exclusion. On 21 March 2018, the Free Feminist Union introduced Manchoufouch in Rabat. The application was described as Morocco’s first tool for documenting sexual harassment. It was offered in Moroccan Arabic dialect and French through Google Play. Users could report incidents involving gender- or sexuality-based violence, and documented incidents could be displayed on an online map. The platform also connected people who submitted testimonies with associative relays, supplied information about rights and possible legal proceedings, and included a mechanism for requesting help from competent authorities. The available sources present the Union primarily through its public mission and activities rather than through commercial operations. No parent company, owner, listed status, revenue, or other financial information is identified. Its current status and the continued availability of its website or application are also not established by the supplied material.

  • 2018

    Manchoufouch launches

    [1]

    The organization launched Manchoufouch in Rabat, a Moroccan Arabic- and French-language application for documenting sexual harassment and other gender- or sexuality-based violence.

  • 2016

    Organization created

    [1]

    The Free Feminist Union was established in Morocco on 21 March 2016 to address gender- and sexuality-based violence and discrimination.

Products and positioning

A Moroccan feminist and human-rights organization positioned around survivor assistance, opposition to gender- and sexuality-based violence, and legal and social reform affecting women and LGBTQ+ people.

  • Mobile application · 2018

    Manchoufouch

    Manchoufouch is a reporting and documentation platform launched by the Free Feminist Union in Rabat on 21 March 2018. Available in Moroccan Arabic dialect and French through Google Play according to the reference material, it allows users to document incidents involving sexual harassment and other violence connected to gender or sexuality. Reports can appear on an online map. The service also provides rights information, can refer witnesses or survivors to associative partners, and includes a help function for contacting competent authorities.

Marketing campaigns

  • Family Code reform mobilization

    Morocco

    The Union joined approximately forty associations in a women’s-movement mobilization demanding comprehensive reform of Morocco’s Family Code, including provisions concerning inheritance, on equality and non-discrimination grounds.

    Outcome. The supplied material records the advocacy demands but does not state the legislative outcome.

  • Decriminalization of same-sex relationships

    Morocco

    The organization advocated decriminalizing same-sex relationships alongside other associations, following the arrest of two girls after a kiss.

    Outcome. The supplied material does not report a resulting legal change.

Brand decisions

  • 2018

    Launch of ManchoufouchProduct launch

    Background

    The organization sought a practical way to document sexual harassment and violence based on gender or sexuality and to connect affected people with support.

    Action taken

    It launched a bilingual Moroccan Arabic dialect and French mobile platform in Rabat with mapped incident reporting, rights information, referrals, and a help-request function.

    Aftermath

    The reference material describes the platform’s functions but does not provide usage figures, institutional results, or evidence of its current availability.

Sources2 sources

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