Freedom Service Dogs
Professional services
UnclaimedA Colorado nonprofit that trains and places customized service dogs with people who have disabilities, veterans, and other individuals requiring assistance.
Last updated August 26, 2026
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Overview
Freedom Service Dogs is a Denver-area charitable organization that trains and places service dogs with people whose disabilities affect mobility, independence, safety, or daily functioning. Founded in 1987 by Michael and P.J. Roche, the organization operates as a U.S. 501(c)(3) nonprofit and is based in Englewood, Colorado. Its work addresses a broad range of needs, including those associated with multiple sclerosis, muscular dystrophy, Down syndrome, cerebral palsy, spinal-cord injuries, post-traumatic stress disorder, and other physical or psychological conditions. The organization’s model combines volunteer involvement, professional instruction, client assessment, and individualized dog placement. Puppies are generally assigned to volunteer puppy raisers for approximately ten months, during which they receive socialization and foundational obedience training. They then return to Freedom Service Dogs for a further period of specialized preparation, typically lasting four to eight months. Before placement, each dog undergoes health and behavioral evaluations and is trained for tasks related to the specific requirements of a prospective client. Possible tasks include supporting mobility, retrieving objects, summoning assistance, operating simple devices such as light switches or alert buttons, and providing comfort during nightmares or trauma-related flashbacks. Freedom Service Dogs also works with veterans and military personnel. Its Operation Freedom program was developed in 2009 to respond to challenges faced by people returning from combat, including post-traumatic stress, reduced mobility, and difficulty resuming ordinary activities. The program has served veterans from multiple generations of U.S. military service, including veterans of the Vietnam War and more recent conflicts, as well as some active-duty personnel. The organization has partnered with the U.S. Department of Veterans Affairs in efforts to integrate assistance dogs into treatment planning and has also worked with the Peak Military Care Network. Dogs provided through Operation Freedom are funded primarily through donations rather than charges to recipients. The organization’s activities extend beyond direct service-dog placement. Pawsitive Connection gives at-risk young people, generally ages 11 to 18, supervised opportunities to participate in the early training of service dogs. The program has been designed for young people in foster care, students with attention-deficit/hyperactivity disorder or other learning challenges, and participants in the juvenile-justice system. Professional Therapy Dogs is an animal-assisted-therapy partnership involving the University of Denver’s Institute for Human-Animal Connection and Graduate School of Social Work, with dogs used to support people with mental and physical disabilities and to assist other therapists. Freedom Service Dogs is an accredited and voting member of Assistance Dogs International, an organization that promotes standards and ethical practices for assistance-dog programs. In 2019, Freedom Service Dogs began a small-scale breeding program intended to increase the number of dogs available for future placements. Its overall positioning is that of a mission-driven service provider and nonprofit training organization rather than a consumer pet brand: donated funds, volunteers, professional trainers, partner institutions, and individualized client matching are central to its operating model.
History
Freedom Service Dogs was established in 1987 by Michael and P.J. Roche in Colorado. From its beginning, the organization focused on preparing dogs to assist people with disabilities and on matching each dog’s capabilities to the practical needs of an individual recipient. This approach distinguishes the organization from general obedience schools or pet-training services: the objective is not simply to produce well-behaved dogs, but to train animals capable of performing useful tasks that can increase a client’s independence and safety. Its training system developed around a combination of professional staff and community participation. Volunteer puppy raisers care for and socialize young dogs for approximately ten months, teaching basic obedience and helping them become comfortable in varied environments. The dogs then return to the organization for advanced service-dog instruction, generally lasting four to eight months. Trainers evaluate health, behavior, and task suitability before a dog is matched with a client. Training can include mobility assistance, retrieving objects, activating household controls, alerting others, obtaining help, and offering physical or emotional support. The final training emphasis depends on the recipient’s disability and lifestyle. Freedom Service Dogs broadened its service population through programs focused on military veterans and young people. In 2009, it developed Operation Freedom to address difficulties experienced by service members and veterans returning from combat, including post-traumatic stress, mobility limitations, and inactivity. The program has served veterans from the Vietnam era through more recent U.S. conflicts and has also included some active-duty personnel. Freedom Service Dogs has worked with the U.S. Department of Veterans Affairs in connection with efforts to incorporate assistance dogs into treatment plans, and it has partnered with the Peak Military Care Network. The organization reports that dogs trained through Operation Freedom are supported largely by donations and are provided without a charge to the recipient. Pawsitive Connection added an educational and youth-development dimension. It enables young people between roughly 11 and 18 years old, including those in foster care, those with ADHD or other learning issues, and those involved in the juvenile-justice system, to participate in early-stage dog training. Under the supervision of teachers and a professional dog trainer, participants work with dogs in training once a week for approximately eight to twelve weeks. The program is intended to provide structured responsibility and practical engagement while helping dogs learn basic commands. The organization also established Professional Therapy Dogs in partnership with the University of Denver Institute for Human-Animal Connection and Graduate School of Social Work. This work applies animal-assisted therapy in support of people with mental and physical disabilities and supplies dogs for use by other therapists. It reflects Freedom Service Dogs’ expansion from direct service-dog placement into broader human-animal intervention and therapeutic work. Freedom Service Dogs became an accredited and voting member of Assistance Dogs International, aligning its work with an international body concerned with standards and ethics in assistance-dog training. In 2019, the organization began a small-scale breeding program as a way to increase the number of dogs it could eventually prepare for clients. The breeding initiative complemented, rather than replaced, its volunteer puppy-raising and professional-training model. Across its history, the organization has remained a Colorado-based nonprofit whose services depend on donations, volunteers, specialized staff, and partnerships with health, social-service, veterans, and educational institutions.
- 2019
Small-scale breeding program launched
[1]The organization began a limited breeding effort to help increase the number of dogs available for future service placements.
- 2009
Operation Freedom developed
[1]Freedom Service Dogs created Operation Freedom to provide assistance dogs for veterans and some active-duty personnel dealing with challenges including post-traumatic stress and mobility limitations.
- 1987
Organization founded
[1]Michael and P.J. Roche founded Freedom Service Dogs in Colorado to train and place dogs with people who have disabilities.
Products and positioning
A mission-driven nonprofit specializing in the training, customization, and placement of service dogs, supported by volunteers, donations, clinical and community partnerships, and standards associated with Assistance Dogs International.
Service-dog placement · 1987
Customized service dogs
Freedom Service Dogs trains dogs for individualized placement with people whose disabilities affect mobility, daily activities, communication, or safety. Depending on a client’s needs, a dog may retrieve objects, provide mobility support, summon assistance, operate simple household controls, alert another person, or offer comfort during episodes such as nightmares or trauma-related flashbacks. Dogs are assessed for health and behavior before being matched and receive task training tailored to the recipient.
Veteran assistance-dog program · 2009
Operation Freedom
Operation Freedom provides service dogs for veterans from different periods of U.S. military service and for some active-duty personnel. Developed in 2009, the program addresses needs associated with post-traumatic stress, immobility, inactivity, and related reintegration challenges. Freedom Service Dogs works with veteran-serving partners, including the U.S. Department of Veterans Affairs and the Peak Military Care Network. Funding is primarily donation-based, and recipients are not charged for the dogs.
Youth development and dog-training program
Pawsitive Connection
Pawsitive Connection gives at-risk young people, generally ages 11 to 18, structured experience helping train service dogs. Participants may include young people in foster care, those with ADHD or other learning challenges, and those in the juvenile-justice system. With supervision from educators and a professional dog trainer, participants handle dogs in training during weekly sessions lasting approximately eight to twelve weeks and help teach foundational commands.
Animal-assisted therapy
Professional Therapy Dogs
Professional Therapy Dogs is a partnership with the University of Denver Institute for Human-Animal Connection and Graduate School of Social Work. The program uses trained dogs in animal-assisted therapy intended to benefit people with mental and physical disabilities. Freedom Service Dogs also provides dogs for use by other therapists, extending the organization’s work beyond conventional service-dog placement.
Marketing campaigns
- 2009Operation Freedom
United States
A veteran-focused service-dog initiative developed to support people affected by post-traumatic stress, mobility limitations, inactivity, and other challenges associated with military service and combat deployment.
Outcome. The program continued to train and place dogs with veterans from multiple generations of U.S. military service and some active-duty personnel, with costs supported largely by donations.
- Pawsitive Connection
United States
A supervised youth program involving participants in foster care, students with learning challenges, and young people in the juvenile-justice system in the early training of service dogs.
Outcome. Participants receive structured practical experience while dogs in training develop basic obedience and handling skills.
Brand decisions
2019
Introduce limited in-house breedingStrategyBackground
The organization sought to increase the number of dogs it could ultimately train and place with people requiring assistance.
Action taken
Freedom Service Dogs began a small-scale breeding program alongside its established volunteer puppy-raiser and professional-training activities.
Aftermath
The initiative was intended to expand the future pipeline of service dogs; detailed outcome metrics are not provided in the cited material.
Sources2 sources
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