Freename

Freename, also known as Freename AG, is a Swiss domain registrar and Web3 naming infrastructure company founded in 2021 by Davide Vicini and Mattia Martone. The company was established in Wollerau in the canton of Schwyz and is associated with the development of blockchain-based naming systems, Web3 top-level domains, and interoperability between decentralized naming networks and the conventional Domain Name System. Freename initially focused on Web3-only services. Its platform allowed users to create and register blockchain-based top-level domains and corresponding second-level domains. These names could be linked to blockchain identities and used in applications such as cryptocurrency payments, wallet addressing, decentralized websites, and Web3 email. Freename’s model differs from a conventional registrar because it also supports the creation and management of user-defined namespaces rather than limiting customers to a fixed catalogue of established domain extensions. The company’s infrastructure is designed to operate across multiple blockchain networks, including Polygon, Solana, Base, Chiliz, and BNB Chain. It provides tools for registering, managing, monetizing, and, where applicable, trademarking domains. A collision-management system is intended to handle identical or overlapping names appearing across different blockchains and Web3 registrars. Freename also describes technology for mirroring or associating conventional Web2 domains with on-chain identities, allowing domains to be used in both traditional and decentralized environments. A significant part of Freename’s stated strategy is interoperability. In 2024, it introduced NOTO in closed beta, a service that crawls blockchain naming systems and compiles domain information so that service providers—including browsers and cryptocurrency wallets—can resolve Web3 domains more safely and consistently. The company also developed a resolution protocol intended to connect Web2 and Web3 domain registries. According to the company’s Wikipedia profile, Freename became the first Web3 namespace to receive accreditation from ICANN in 2024. That development positioned it to offer conventional domain names alongside decentralized naming services and represented a move beyond purely blockchain-native domains. Freename’s domains can be used for receiving and sending cryptocurrency payments, connecting names to wallets such as MetaMask, supporting Web2 and Web3 email use, and hosting or identifying decentralized websites. The platform also supports second-level domain sales, giving namespace owners a way to create commercial ecosystems around their top-level domains. In 2025, Freename published the first issue of The Domain Standard, a quarterly industry publication focused on domain-name developments. The company’s patent for an internet protocol integrating major blockchains with Web2 and Web3 domain registries was also published that year. The patent reportedly covers both the protocol and a management platform through which users can customize domain handling. Freename’s broader positioning is therefore that of an interoperability and infrastructure provider rather than simply a consumer-facing domain seller. The available public material describes Freename as active and internationally oriented, but does not establish its revenue, valuation, ownership structure, public listing, or current executive roster beyond its two named founders. Its later product roadmap includes fractionalized domain access through the subsidiary Domora, described in the reference material as launching on 22 October 2025. Because detailed corporate disclosures and independently verifiable operating metrics are limited, the company’s market scale and financial performance remain unclear.

Freename was founded in 2021 by Davide Vicini and Mattia Martone. The business was established in Wollerau in Switzerland’s canton of Schwyz and initially concentrated on Web3 naming products. Its early platform allowed users to create blockchain-based top-level domains and register associated second-level domains, making the company a participant in the emerging market for decentralized naming. The platform’s service model expanded beyond simple name registration. Freename developed tools for domain administration, monetization, trademarking, and second-level domain sales. Its domains could be associated with blockchain identities and used for cryptocurrency payments, wallet resolution, decentralized websites, and email-related applications. The company’s technology was designed to work with several blockchain networks, including Polygon, Solana, Base, Chiliz, and BNB Chain. A collision-management function addressed the possibility that the same name might exist across multiple blockchains or Web3 registrars. Freename also pursued interoperability with the conventional internet. Its technology supports relationships between Web2 domains and on-chain identities, while its resolution protocol is intended to connect traditional and decentralized domain registries. This strategy became more prominent in 2024, when the company launched NOTO in closed beta. NOTO crawls blockchain naming systems and assembles domain information to help browsers, wallets, and other service providers resolve Web3 names in a safer and more consistent manner. In 2024, Freename was identified as the first Web3 namespace to receive ICANN accreditation. The accreditation allowed it to offer traditional domain names in addition to decentralized domains and marked a significant expansion of its role in the naming ecosystem. It also reflected the company’s effort to position its infrastructure between the established DNS and newer blockchain-based naming systems. In 2025, Freename launched The Domain Standard, described as a quarterly industry publication, with the first issue appearing that year. A patent covering an internet protocol for integrating major blockchains with Web2 and Web3 registries was also published. The patent includes a management platform intended to let users customize how domains are handled. The available reference material further identifies a plan for fractionalized domain access through Freename subsidiary Domora, dated 22 October 2025. Publicly available information in the supplied references does not provide reliable financial figures, a complete management roster, ownership details, or evidence of a stock-market listing. Freename is therefore best characterized as an active, privately held Swiss Web3 infrastructure and domain-registration brand whose principal strategic theme is interoperability across blockchain naming systems and the conventional internet.

• 2025

  The Domain Standard begins publication

  [1]Freenameen.wikipedia.org

  Freename published the first issue of its quarterly domain-industry publication, The Domain Standard.

• 2025

  Web2/Web3 integration patent is published

  [1]Freenameen.wikipedia.org

  Freename’s patent for a protocol and management platform linking major blockchains with Web2 and Web3 registries was published.

• 2024

  NOTO enters closed beta

  [1]Freenameen.wikipedia.org

  Freename introduced NOTO to crawl blockchain naming systems and support safer, more interoperable Web3 domain resolution.

• 2024

  ICANN accreditation

  [1]Freenameen.wikipedia.org

  Freename became the first Web3 namespace described in the reference material as receiving ICANN accreditation, enabling conventional domain offerings alongside decentralized names.

• 2021

  Freename is founded in Switzerland

  [1]Freenameen.wikipedia.org

  Davide Vicini and Mattia Martone founded Freename in Wollerau, in the canton of Schwyz, initially offering blockchain-based Web3 naming services.

Freename positions itself as an international Web3 domain registrar and naming-infrastructure provider focused on interoperability between blockchain naming systems and the conventional internet. Its differentiation is based on user-created namespaces, cross-chain domain management, collision handling, and the ability to connect decentralized names with browsers, wallets, Web2 domains, and traditional DNS infrastructure.

• Web3 domain registrar · 2021

  Freename Web3 Domain Platform

  Freename’s core platform allows users to create and manage blockchain-based top-level domains and second-level domains. Names can be connected to on-chain identities and used in wallet resolution, crypto payments, decentralized websites, and other Web3 applications. The service also supports domain monetization, trademark-related functions, and sales of second-level names.

• Web3 naming resolution · 2024

  NOTO

  NOTO is a Freename service introduced in closed beta in 2024. It crawls blockchain naming systems and compiles information about registered names, with the goal of helping browsers, wallets, and other service providers resolve Web3 domains in a safer and more interoperable way.

• Internet infrastructure

  Web2/Web3 Resolution Protocol

  Freename’s resolution technology is intended to connect traditional domain registries with blockchain-based naming systems. It supports relationships between Web2 domains and on-chain identities and is designed for uses including browser and wallet resolution, decentralized websites, email, and cryptocurrency payments.

• 2025

  Publish The Domain StandardOther

  Background

  Freename sought to participate in discussion and information-sharing about developments in the domain industry.

  Action taken

  The company published the first issue of The Domain Standard as a quarterly industry publication.

  Aftermath

  The publication added an editorial and industry-education component to Freename’s operating profile.

  Source

• 2024

  Expand from Web3-only names toward interoperable Web2/Web3 infrastructureStrategy

  Background

  Freename initially focused on blockchain-native naming, but its stated technology and ICANN accreditation reflected a broader strategy connecting decentralized domains with conventional DNS and internet services.

  Action taken

  The company pursued ICANN accreditation, developed cross-registry resolution capabilities, and continued supporting both traditional and decentralized domain use cases.

  Aftermath

  Freename was positioned to offer conventional domains alongside Web3 names and to serve browsers, wallets, and other providers requiring interoperable resolution.

  Source

• 2024

  Introduce NOTO in closed betaProduct launch

  Background

  Web3 naming systems can be fragmented across blockchains and registrars, creating difficulties for users and service providers attempting to resolve names consistently.

  Action taken

  Freename launched NOTO in closed beta to crawl blockchain naming systems and compile domain information for safer, interoperable resolution.

  Aftermath

  The service extended Freename’s role from registrar toward naming-discovery and resolution infrastructure.

  Source

1. 1Freenameen.wikipedia.org