Freese's Tavern
Retailer / private label
UnclaimedFreese's Tavern is a historic tavern and general store in Moultonborough, New Hampshire, now operating as The Old Country Store with museum displays about its past.
Last updated August 26, 2026
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Overview
Freese's Tavern is a historic commercial and civic building at the northwest corner of Whittier Highway and Holland Street in the village center of Moultonborough, New Hampshire. Its oldest surviving portion dates to approximately 1780, when it was built by George Freese. The property developed as more than a drinking establishment: over the course of its history it served as a tavern, general store, post office, library, and venue for town meetings. This combination of commercial, social, and governmental functions made the building an important local institution and places it among the oldest continuously operating establishments of its type in the United States. The building is a two-and-a-half-story timber structure with rough-hewn framing and clapboard sheathing. Porches run along the two street-facing elevations, while a former stable survives as a shed-roofed ell on the south side. A one-and-a-half-story gabled addition was added on the north side in 1870, and two further wings were added during the 1950s. These changes reflect the property's gradual adaptation to changing community and retail needs rather than a single-purpose commercial use. George Freese was also active in local politics, and town meetings began to be held at the property during his ownership. David Bean, a later proprietor, served as Moultonborough's postmaster, reinforcing the building's role as a local communications and administrative center. An upstairs room housed the town library during the late nineteenth century. Postal operations continued until 1967, after which the building retained its historical and commercial importance without that civic function. The property is presently known as The Old Country Store. In addition to its retail identity, it includes museum displays interpreting the building's history and former community uses. It was listed on the United States National Register of Historic Places in 1982. Freese's Tavern is therefore best understood not as a modern multi-location consumer brand, but as the historic identity of a single New Hampshire landmark whose name is associated with hospitality, general merchandise, local government, postal service, and community memory.
History
The oldest portion of Freese's Tavern was constructed around 1780 by George Freese in what is now the village center of Moultonborough, New Hampshire. The building occupied a strategically useful location at the northwest corner of the junction now formed by New Hampshire Routes 109 and 25. From its earliest period, it functioned as a tavern and general store, providing food, drink, lodging or gathering space, and everyday goods to residents and travelers. The property quickly became integrated into local public life. George Freese took an active role in town politics, and town meetings began to take place at the building during his ownership. This civic role continued the pattern common to early New England taverns, which often served as meeting places, information exchanges, and centers of local commerce as well as places of refreshment. David Bean later became proprietor and also served as the town postmaster. His combined roles made the building a practical hub for communication and trade. During the late nineteenth century, an upstairs room was used for the town library, adding an educational and cultural function to the site's existing commercial and administrative activities. The post office remained in the building until 1967. The structure changed incrementally as its uses expanded. A former stable attached to the south side survives as a shed-roofed ell. In 1870, a small one-and-a-half-story gabled addition was built on the north side. Two additional wings were added in the 1950s, giving the property its present layered form. The main block remains a two-and-a-half-story timber building with rough-hewn framing, clapboard exterior walls, and porches along the two principal street-facing sides. Although the building's historic identity is associated with Freese's Tavern, it is now known as The Old Country Store. Its current interpretation combines retail activity with museum displays devoted to the site's history. The change in name reflects the property's continuing commercial life while preserving its connection to the older tavern and general-store tradition. The building was listed on the National Register of Historic Places in 1982, formally recognizing its architectural and historical significance. Today, its importance rests on the unusual continuity of its functions and on its record as a place where hospitality, commerce, postal service, local government, and community institutions operated under one roof.
- 1982
National Register listing
[1]The property was listed on the United States National Register of Historic Places.
- 1967
Post-office operation ends
[1]The building ceased to house Moultonborough's post office.
- 1950
Additional wings added
[1]Two further wings were added as the building continued to accommodate evolving commercial and community uses.
- 1870
North gabled addition constructed
[1]A one-and-a-half-story gabled addition was added to the north side of the building.
Original building constructed
[1]George Freese built the oldest surviving portion of the structure, which became a tavern and general store in Moultonborough.
Town meetings begin at the property
[1]During George Freese's ownership, the building began serving as a venue for Moultonborough town meetings.
Post-office and civic use under David Bean
[1]Later proprietor David Bean also served as town postmaster, extending the building's role as a local communications and civic center.
Upstairs library use
[1]An upstairs space housed the town library, adding a cultural and educational function to the site.
Products and positioning
A single-site historic New Hampshire tavern and general store, positioned today as a heritage retail and museum destination preserving a long-standing community institution.
Hospitality
Tavern services
The property's original identity centered on tavern operations, making it a place for refreshment and social gathering. The available historical reference does not specify a menu, service format, or the dates of individual tavern offerings.
Retail
General-store merchandise
Freese's Tavern also operated as a general store serving local everyday needs. Specific product categories and historical brands are not identified in the available reference material.
Heritage and museum experience
The Old Country Store museum displays
Under its present name, The Old Country Store includes displays interpreting the building's history and its former roles as a tavern, store, post office, library, and town-hall venue.
Sources1 sources
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