FreshDirect
Retailer / private label
UnclaimedFreshDirect is an online grocery delivery service that has offered fresh food since 2002, delivering from its Bronx facility to the greater New York City area.
Last updated September 15, 2026
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Overview
FreshDirect is an online grocery delivery service that states it has offered the best in fresh food since 2002 and that it pioneered online grocery shopping. It delivers groceries to the greater New York City metropolitan area from a state-of-the-art facility in the Bronx, with seasonal service to eastern Long Island and the Jersey Shore. Customers shop via the FreshDirect website or mobile app, orders are prepared at its facility, and refrigerated trucks deliver during chosen timeslots. The company operates a product rating system in which experts taste over 800 fresh products daily, and it offers a 100% Happiness Guarantee.
History
FreshDirect states that it has offered the best in fresh food since 2002 and that it pioneered online grocery shopping. It operates from a state-of-the-art facility in the Bronx, providing grocery delivery to the greater New York City metropolitan area, with seasonal service to eastern Long Island and the Jersey Shore. Customers shop via the FreshDirect website or mobile app; orders are prepared at its facility designed to keep food fresh, and refrigerated trucks deliver during chosen timeslots.
Products and positioning
FreshDirect positions itself as a pioneer of online grocery shopping, driven by innovation and committed to delivering the highest quality, freshest food with a 100% Happiness Guarantee.
FreshDirect Smoked Salmon Breakfast Platter with Bread, Large
Serves 15; current price $179.99/ea; SNAP; order by 11 AM, get it next day.
FreshDirect Smoked Fish Bounty with Bread, Large
Serves up to 12; current price $249.99/ea; SNAP; order by 11 AM, get it next day.
FreshDirect Pumpkin Bread
1.2 lb; current price $7.49/ea; $0.39/oz; SNAP.
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