Fridge Freezer Direct
Retailer / private label
UnclaimedOne of the UK's longest-established online suppliers of commercial refrigeration and catering equipment, trading as FFD since 2008.
Last updated September 26, 2026
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Overview
Fridge Freezer Direct, commonly branded as FFD, is a British online retailer and supplier of commercial refrigeration and catering equipment. According to its own company profile, it has served the hospitality, retail and foodservice industry since 2008, describing itself as "one of the UK's longest-established online suppliers of commercial refrigeration and catering equipment." Its customer base spans restaurants, cafés, pubs, hotels and food service businesses nationwide, and the company states it has advised, specified and supplied equipment to tens of thousands of businesses across mainland UK, into Europe and further afield. The company's product range is broad and covers the full commercial kitchen and cold-chain spectrum. Core refrigeration categories include commercial fridges and freezers, bottle coolers and bar fridges, display fridges, glass frosters, wine coolers, hotel mini bar fridges, and both modular and bespoke cold rooms and walk-in freezer rooms, the latter offered with remote or integral refrigeration systems plus site survey and installation services. Beyond refrigeration, FFD sells catering equipment such as spiral mixers, pasta making machines, milkshakers and other food preparation machinery. The catalogue is multi-brand, stocking names such as Polar, Fimar, Diamond, CombiSteel, Tefcold, Foster, Ecomatic, Mercatus, Gamko, Infrico, Lincat, Blizzard, Prodis, Osborne and others. FFD positions itself around three stated pillars: quality commercial equipment, value for money, and "A1 customer service." Its website emphasises honest, impartial expert advice and competitive pricing, and it publishes buyers' guides and FAQs for categories such as bar fridges and walk-in cold rooms. The company also operates a customer review programme, displaying an aggregate score of 4.70 out of 5 based on 1,872 reviews on its homepage. While the online operation dates to 2008, the company says its pedigree reaches back further, to the mid-1990s, when its founders were already advising and supplying the trade. The business is privately held and refers to itself as the FFD Group. Its managing director has spoken publicly about the company's journey, including a 2019 interview with the industry publication Catering Insight. FFD remains an active, UK-focused e-commerce supplier with some European and wider international reach.
History
Fridge Freezer Direct, trading as FFD, describes itself as one of the UK's longest-established online suppliers of commercial refrigeration and catering equipment. According to its own company profile, the online business has operated since 2008, but the company states that its pedigree dates back much further, to the mid-1990s, when its team was already advising, specifying and supplying commercial refrigeration and catering equipment to the trade. Over that period the company says it has served tens of thousands of businesses across mainland UK, into Europe and further afield. The business is built around supplying the hospitality, retail and foodservice sectors — restaurants, cafés, pubs, hotels and food service operators — with refrigeration and catering equipment. Its catalogue has grown into a broad, multi-brand range covering commercial fridges and freezers, bottle coolers and bar fridges, display refrigeration, wine coolers, glass frosters, hotel mini bar fridges, and modular and bespoke cold rooms and walk-in freezer rooms, alongside catering equipment such as spiral mixers, pasta making machines and milkshakers. The company stocks brands including Polar, Fimar, Diamond, CombiSteel, Tefcold, Foster, Ecomatic, Mercatus, Gamko, Infrico, Lincat, Blizzard, Prodis and Osborne, among others. FFD presents its business around three stated pillars: quality commercial equipment, value for money, and "A1 customer service." Its website emphasises honest, impartial expert advice and competitive pricing, and it publishes buyers' guides and FAQs for categories such as bar fridges and walk-in cold rooms. It also operates a customer review programme, displaying an aggregate score of 4.70 out of 5 based on 1,872 reviews on its homepage. At the beginning of 2019 the company's managing director was interviewed by the industry publication Catering Insight, where discussion focused on the company's journey so far, the online climate for the commercial refrigeration and catering equipment sector, and the MD's vision for the continued success and future of the FFD Group. The company refers to itself as the FFD Group and remains a privately held, UK-focused online supplier with some European and wider international reach.
- 2019
Managing Director interviewed by industry publication Catering Insight.
- 2008
FFD begins operating as an online supplier of commercial refrigeration and catering equipment.
- 1990
Company states its pedigree dates back to the mid-1990s, when its team began advising and supplying the trade.
Products and positioning
Trusted UK online supplier of commercial refrigeration and catering equipment, built on quality equipment, value for money and strong customer service.
Cold Rooms & Walk In Freezers
Modular and bespoke cold rooms and walk-in freezer rooms with remote or integral refrigeration systems, plus site survey and installation services.
Bottle Coolers & Bar Fridges
Single, double and triple door under-counter and upright bottle coolers, solid door and top loading coolers, hotel mini bar fridges, glass frosters and commercial wine coolers.
Commercial Refrigeration
Commercial fridges and freezers, display fridges and related refrigeration equipment from multiple brands.
Catering Equipment
Food preparation and catering machinery including spiral mixers, pasta making machines and milkshakers.
Sources5 sources
- 1FFD Commercial Refrigeration & Catering Equipment UKfridgefreezerdirect.co.uk
- 2About FFD - Commercial Refrigeration & Catering Equipmentfridgefreezerdirect.co.uk
- 3Cold Rooms & Walk in Freezer Rooms - Standard & Bespokefridgefreezerdirect.co.uk
- 4Bottle Coolers & Bar Fridges - Commercial Refrigerationfridgefreezerdirect.co.uk
- 5Fridge Freezer Directwikidata.org
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