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Friends2support

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A nonprofit digital platform that connects people seeking blood with voluntary donors.

Last updated August 31, 2026

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Overview

Friends2support, also known as Friends2Support.org or F2S, is an Indian nonprofit organization and digital blood-donor network. Its website and mobile applications provide a searchable directory of people who have voluntarily registered to donate blood, allowing patients, families, hospitals and other users to contact potential donors directly. The platform was created to address the recurring difficulty of locating an appropriate blood donor quickly when blood is needed at a hospital. The service was inaugurated in Hyderabad on November 14, 2005, by five software engineers from Narsaraopet in Guntur District of Andhra Pradesh: Shaik Shareef, Naveen Reddy, Eswar S, Phani Kethamakka and Murali Krishna. The founders initially launched the service with only 100 voluntary donors and were themselves among its first donors. Because they continued working in software jobs in different countries, the early growth of the initiative depended heavily on personal outreach, email, community gatherings and direct appeals to prospective donors. Recipients of the initial messages helped spread the service to additional users, while the founders also promoted the idea through local and public activities. Friends2support developed beyond a static directory into a technology-enabled self-service network. The website and applications allow users to register as donors, search for donors by relevant location and blood group, and contact volunteers without an intermediary organization having to make each connection. The mobile applications introduced GPS-supported donor searches and were made available for Android, iOS and Windows phone platforms. Users can also maintain or review records related to their donations. The platform has been presented as providing access to donor contact information around the clock, although the availability of a particular donor cannot be guaranteed and the service is not a replacement for medical or blood-bank screening. The organization has used public campaigns to encourage voluntary donation and expand awareness. Its activities have included bike rallies, walks, signature campaigns, gatherings and door-to-door outreach in different parts of India. The initiative has also received recognition from Indian and international digital-social-impact programs, including the Limca Book of Records, the Manthan Award, the United Nations World Summit Youth Award program and an Award of Excellence from India's Ministry of Health in 2015. Other recognition mentioned in reference material includes a Digital Trailblazer award, a Heroes of Hyderabad award for founder Shaik Shareef, a Real Hero award and selection by the NASSCOM Foundation Social Innovation Honours. Friends2support's principal value proposition is speed, reach and direct access: people can search a large voluntary donor community through web and mobile interfaces rather than relying only on informal personal networks. Reference material describes the network as having more than 400,000 registered voluntary donors, though the date and methodology for that figure are not specified. The organization has also discussed expanding multilingual and rural outreach through a nationwide toll-free number and has identified a possible book-donation platform as a future project. No independently verified information in the supplied material establishes a corporate parent, commercial ownership structure, revenue model, current executive team beyond the named founders, or operations outside India.

History

Friends2support began as a volunteer response to the difficulty of finding blood donors quickly in Indian hospitals. Five software engineers from Narsaraopet in Guntur District of Andhra Pradesh—Shaik Shareef, Naveen Reddy, Eswar S, Phani Kethamakka and Murali Krishna—started the initiative and inaugurated it in Hyderabad on November 14, 2005. The first network contained approximately 100 voluntary donors, including the five founders. The founders maintained their professional software careers while developing the service in their spare time. Early recruitment was conducted through email and personal contacts, with recipients forwarding information to their own networks. The group also organized meetings and approached people directly in neighborhoods to explain voluntary blood donation and encourage registration. This grassroots model allowed the donor database to grow without depending solely on institutional blood banks or paid promotion. As the initiative matured, Friends2support established a web-based directory through which users could register as donors and search for prospective donors. The platform's basic operating model was direct connection: a person seeking blood could search relevant donor information and contact a volunteer without a third-party operator manually arranging every introduction. The service was described as available around the clock and expanded to mobile applications for Android, iPhone/iOS and Windows phone devices. Mobile functionality included GPS-based searches, enabling users to look for donors by location, and tools for donors to register through the applications and track donation records. Public engagement remained an important part of the organization's growth. Friends2support conducted or supported awareness activities such as bike rallies, walks and signature campaigns across India. These events promoted voluntary donation and helped turn the online directory into a broader community network. Recognition followed from digital-social-impact and civic organizations. The initiative was listed in the Limca Book of Records for maintaining a large database of voluntary blood donors, received the Manthan Award in 2007, and was recognized by the World Summit Youth Award program for applying internet and mobile technology to development-related challenges. It was also shortlisted for NASSCOM Foundation Social Innovation Honours and later received an Award of Excellence from India's Ministry of Health in 2015. Reference material additionally mentions Digital Trailblazer, Heroes of Hyderabad and Real Hero recognition, including an award presented to founder Shaik Shareef. The platform's later stated ambitions included creating a free nationwide toll-free number in several languages, with particular attention to rural education and access. A book-donation website was also identified as a possible future project, suggesting an interest in extending the organization's technology and volunteer model beyond blood donation. Reference material describes the donor network as exceeding 400,000 registered volunteers, but does not provide a dated verification of the figure. The available sources do not establish a formal corporate parent, a commercial revenue model, audited financial information, a complete current leadership roster or a confirmed operating footprint outside India.

  • 2015

    Ministry of Health Award of Excellence

    [1]

    The organization received an Award of Excellence from India's Ministry of Health on June 14.

  • 2007

    Manthan Award recognition

    [1]

    Friends2support received recognition at the Manthan Awards for its digital social-impact work.

  • 2005

    Friends2support is inaugurated

    [1]

    Five software engineers launched the initiative in Hyderabad on November 14 with an initial group of 100 voluntary blood donors.

Products and positioning

A nonprofit, technology-led public-service network designed to make voluntary blood donors easier to find and contact, with an emphasis on direct access, continuous availability and mobile reach.

  • Online blood-donor platform · 2005

    Friends2support.org donor directory

    The core website provides a searchable database of voluntary blood donors. People who need blood can search available donor information and contact registered volunteers directly, while donors can register their details. The platform is intended to reduce the time and uncertainty involved in locating a potential donor during a medical emergency.

  • Mobile application

    Friends2support mobile applications

    Friends2support released applications for Android, iOS/iPhone and Windows phone platforms. The apps allow donor registration and searches from mobile devices, including GPS-supported searches intended to help users identify donors by location. They also provide access to donation-related records and the platform's direct-contact model.

Marketing campaigns

  • Voluntary donor awareness campaigns

    India

    Friends2support promoted voluntary blood donation through bike rallies, walks, signature campaigns, gatherings and door-to-door outreach. These activities complemented online recruitment and helped explain the service to communities that might not otherwise encounter the website.

    Outcome. The campaigns supported expansion of the donor network, although the supplied sources do not provide campaign-by-campaign participation or conversion figures.

Brand decisions

  • Expansion from website to mobile applicationsProduct launch

    Background

    The organization sought to make donor discovery and registration available on more widely used mobile devices.

    Action taken

    Friends2support launched applications for Android, iOS/iPhone and Windows phone platforms, including GPS-based donor search.

    Aftermath

    The service became accessible through multiple digital channels and could support location-oriented searches without manual intervention from the organization.

Sources2 sources

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