Friis
Retailer / private label
UnclaimedFriis is a modern shopping centre in the heart of Aalborg, Denmark, offering fashion, home, beauty, dining and events.
Last updated September 26, 2026
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Overview
Friis is a shopping centre located in the heart of Aalborg, Denmark, close to the harbour front, Musikkens Hus and Utzon. It presents itself as a trendy shopping destination focused on fashion, home and lifestyle, combining well-known chain stores, specialty shops, cafés and dining places. The centre includes a Magasin department store among its anchors, alongside a broad mix of clothing, shoes, beauty products and home furnishings. Friis also hosts events and services such as Friis Streetfood, a parcel shop, parking, and electric vehicle charging in cooperation with Clever, with 22 charging points including five fast chargers in the parking basement. The centre runs a free loyalty programme called PLUS+ that offers competitions, events and extra benefits to visitors. It is part of Danske Shoppingcentre (DSC), a Danish shopping centre group, and engages corporate partners such as Effection, MK Illumination, NHC A/S and Coor Service Management. The centre manager is Camilla Elstrup. Friis positions itself as a local community hub and a modern storcentre in Aalborg, with a focus on shopping, dining and experiences.
History
Friis is a shopping centre in Aalborg, Denmark. It is located in the heart of the city, near the harbour front, Musikkens Hus and Utzon. The centre is part of Danske Shoppingcentre (DSC), a Danish shopping centre group. It offers a mix of retail, dining and events, and has a free loyalty programme called PLUS+ that gives members access to competitions and events. The centre also provides parking and electric vehicle charging in cooperation with Clever, with 22 charging points including five fast chargers. Friis hosts a street food area called Friis Streetfood and a parcel shop. It engages corporate partners such as Effection, MK Illumination, NHC A/S and Coor Service Management. The centre manager is Camilla Elstrup. The centre positions itself as a modern storcentre with a focus on fashion, home and lifestyle, and includes a Magasin department store among its offerings.
Products and positioning
A trendy shopping centre in Aalborg with focus on fashion, home and lifestyle, combining shopping, dining and events.
Product categories. Fashion apparel · Shoes · Beauty products · Home furnishings · Food and drink · Events and experiences
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