Fruta Feia
Corporate brand
UnclaimedPortuguese cooperative that fights food waste by selling fruit and vegetables rejected for their appearance.
Last updated September 16, 2026
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Overview
Fruta Feia is a Portuguese cooperative that fights food waste. According to its official website, since its start on 18 November 2013 and with more than 13,000 associated consumers, the Cooperativa Fruta Feia has prevented the waste of 8,452,439 kg of fruit and vegetables. The site also lists 405 producers, 21 branches, 12,649 consumers, 8,452 t of waste avoided, 9,274,703 m3 of water valued, 200 ha of soil valued, 12,117,569 kWh of energy valued, and 7,522 t CO2 eq of GHG emissions avoided.
History
Fruta Feia is a Portuguese cooperative that fights food waste. Its official website states that it started on 18 November 2013 and that, with more than 13,000 associated consumers, the Cooperativa Fruta Feia has prevented the waste of 8,452,439 kg of fruit and vegetables.
Products and positioning
Fruit and vegetables
Fruit and vegetables sold by the cooperative.
Hoodies and T-shirts
Hoodies and T-shirts with the Fruta Feia logo produced in Portugal.
Sources1 sources
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