Fubon Financial Holding
Corporate brand
UnclaimedA Taiwanese financial holding company with businesses spanning banking, insurance, securities, and asset management.
Last updated August 25, 2026
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Overview
Fubon Financial Holding Co., Ltd. is a Taiwan-based financial holding company headquartered in Taipei. Established on 19 December 2001, it was created to coordinate a group of financial businesses under a common holding-company structure. Its principal activities cover commercial banking, life insurance, property and casualty insurance, securities brokerage and investment banking, asset management, and related financial services. The group’s operating businesses include Taipei Fubon Bank, Fubon Life Insurance, Fubon Insurance, Fubon Securities, Fubon Asset Management, Fubon Bank (China), and Fubon Bank (Hong Kong). Through these subsidiaries, Fubon serves retail customers, commercial and corporate clients, institutional investors, and insurance policyholders. Its product range includes deposits, lending, payment and wealth-management services; life, health, accident, and general insurance; securities trading and capital-markets services; and investment-management products. Fubon’s development has included both organic expansion and acquisitions. In September 2003, it acquired approximately 55% of International Bank of Asia from Arab Banking for NT$19 billion, a transaction reported as equivalent to 1.16 times the bank’s net asset value. The acquired banking operation became part of Fubon’s broader regional banking strategy. In another major corporate-development step, Fubon’s acquisition of Jih Sun Financial Holding received shareholder approval from both companies in November 2021. The company is listed in Taiwan under ticker 2881.TW. Its activities are concentrated in Taiwan, with additional banking operations in Mainland China and Hong Kong. Fubon Financial Holding operates as part of the wider Fubon Group, whose interests extend beyond the holding company’s core financial subsidiaries. The group’s visual identity uses a compact “FB” mark formed from two bold horizontal lines. As a financial holding company, Fubon’s positioning is based on combining multiple financial capabilities within one group. The model allows banking, insurance, securities, and asset-management businesses to serve overlapping customer needs, while also giving the group access to several sources of revenue and financial expertise. The company’s public reference materials identify it primarily through its subsidiary network rather than through a single consumer product brand.
History
Fubon Financial Holding was established on 19 December 2001 as a financial investment holding company in Taiwan. Its purpose was to bring several financial businesses under a common corporate structure and to coordinate activities across banking, insurance, securities, and investment management. The holding-company model enabled the Fubon Group to maintain separate operating subsidiaries while presenting a broader, integrated financial-services platform. A significant early expansion occurred in September 2003, when Fubon acquired approximately 55% of International Bank of Asia from Arab Banking. The reported consideration was NT$19 billion, equivalent to approximately 1.16 times the bank’s net asset value. The transaction expanded Fubon’s banking interests and contributed to the group’s regional financial-services footprint. Over time, the group’s principal subsidiaries came to include Fubon Asset Management, Fubon Insurance, Fubon Securities, Taipei Fubon Bank, Fubon Life Insurance, Fubon Bank (China), and Fubon Bank (Hong Kong). These businesses cover a wide range of financial activities, from deposits and lending to life and general insurance, securities dealing, investment banking, wealth management, and asset management. The subsidiary structure also supports operations beyond Taiwan, particularly through banking businesses in Mainland China and Hong Kong. Another important corporate-development event occurred in 2021. The acquisition of Jih Sun Financial Holding by Fubon was approved by shareholders of both companies in November of that year. The transaction represented a further effort to expand and consolidate Fubon’s position in Taiwan’s financial-services sector. Fubon Financial Holding is headquartered in Taipei and is listed on the Taiwan Stock Exchange under ticker 2881.TW. It remains an active member of Fubon Group. The holding company’s identity is associated with a stylized “FB” logo composed of two thick lines, while its customer-facing activities are generally delivered through its specialized banking, insurance, securities, and asset-management subsidiaries. Available reference material provides only a limited account of later operating developments, executive appointments, financial performance, and individual product launches; those areas are therefore not expanded beyond documented information here.
- 2021
Jih Sun Financial Holding acquisition approved
[1]Shareholders of Fubon and Jih Sun Financial Holding approved Fubon’s acquisition of Jih Sun Financial Holding in November 2021.
- 2003
International Bank of Asia acquisition
[1]Fubon acquired approximately 55% of International Bank of Asia from Arab Banking for NT$19 billion, reportedly equal to 1.16 times the bank’s net asset value.
- 2001
Holding company established
[1]Fubon Financial Holding was established on 19 December 2001 in Taiwan.
Products and positioning
A diversified Taiwanese financial group integrating banking, insurance, securities, and asset-management businesses.
Banking
Taipei Fubon Bank
Taipei Fubon Bank is the group’s principal Taiwan banking operation, serving retail, commercial, and corporate customers. Its activities include deposit-taking, lending, payment-related services, and wealth-management and other banking products.
Life insurance
Fubon Life Insurance
Fubon Life Insurance represents the group’s life-insurance business. It provides insurance-based protection and savings products within Fubon’s broader financial-services platform.
Property and casualty insurance
Fubon Insurance
Fubon Insurance is the group’s general-insurance subsidiary, covering non-life insurance activities and related risk-protection services.
Securities
Fubon Securities
Fubon Securities provides securities-market services within the group, including brokerage and related capital-markets activities for individual and institutional clients.
Asset management
Fubon Asset Management
Fubon Asset Management handles investment-management activities for the group and its clients, complementing Fubon’s banking, insurance, and securities businesses.
Banking
Fubon Bank (China)
Fubon Bank (China) is the group’s Mainland China banking operation and forms part of its regional banking presence outside Taiwan.
Banking
Fubon Bank (Hong Kong)
Fubon Bank (Hong Kong) is the group’s Hong Kong banking subsidiary, extending Fubon’s financial-services presence into an important regional market.
Brand decisions
2021
Acquisition of Jih Sun Financial Holding approvedM&ABackground
Fubon pursued a transaction with Jih Sun Financial Holding as part of its development in Taiwan’s financial sector.
Action taken
Shareholders of both companies approved the acquisition in November 2021.
2003
Acquisition of International Bank of AsiaM&ABackground
Fubon sought to expand its banking operations through a controlling investment in International Bank of Asia.
Action taken
It acquired approximately 55% of the bank from Arab Banking for NT$19 billion.
Aftermath
The acquisition became part of Fubon’s expansion in banking and contributed to its regional financial-services platform.
Acquisition consideration. NT$19 billion (September 2003)
Recent events
Reported
Fubon Financial holds Run For Green® Healthy Green Challenge with adidas and Health Partner[2]
On October 11, 2026, Fubon Financial Holding, together with adidas and Health Partner, held the 'Run For Green® Healthy Green Challenge' at Zhongzheng Sports Center (Dance Sunlight) in Taipei, combining sports training, charity challenges and sustainability education for 100 runners organized into five themed teams. The event tied into the Run For Green® 'Bangzhu Program', encouraging participants to accumulate charity mileage supporting environmental sustainability, rural companionship, education for the disadvantaged and sports equity, with cross-industry brands including Second Floor Cafe, World Gym, GARMIN, Gogoro and Meditena Biomedical joining with prizes.
Reported
Fubon Financial and Jihsun Financial win Taiwan M&A awards[3]
Fubon Financial won two 2021 Taiwan M&A Awards for its acquisition of Jihsun Financial: the Most Representative M&A Award and the Most Influential M&A Award.
Reported
Fubon Financial meets tender-offer threshold for Jih Sun Financial[4]
Fubon Financial announced that its tender offer for Jih Sun Financial had reached 53.84% of Jih Sun Financial's issued common shares, satisfying the tender-offer conditions. Settlement was scheduled for March 30, and subsequent merger plans remained subject to regulatory approval.
Reported
Taiwan Fair Trade Commission approves Fubon Financial's acquisition application for Jih Sun Financial[5]
Taiwan's Fair Trade Commission approved Fubon Financial's acquisition application for Jih Sun Financial. Fubon said it would continue its tender offer through the extended deadline of March 23, 2021; the tender offer had not yet closed.
Reported
Fubon Financial urges Jih Sun Financial shareholders to tender shares[6]
Fubon Financial said it was conducting a public tender offer for Jih Sun Financial shares at NT$13 per share and urged Jih Sun shareholders to tender their shares.
Reported
Fubon Life and Fubon Financial launch Run For Green[7]
Fubon Life and Fubon Financial jointly initiated the Run For Green tree-planting plan, with a stated five-year goal of planting 100,000 trees in Taiwan.
Reported
Fubon Financial announces tender offer for Jih Sun Financial[8]
Fubon Financial announced a tender offer for more than 50% of Jih Sun Financial's outstanding shares at NT$13 per share. The article reports that the deal's success remained uncertain.
Reported
Fubon Financial announces tender offer for Jih Sun Financial[9]
Fubon Financial's board approved a tender offer for more than 50% of Jih Sun Financial's outstanding shares, with a stated ultimate goal of acquiring 100%. The offer period was set for December 22, 2020 through February 1, 2021; the offer and integration remained conditional.
Reported
Taiwan regulator approves Fubon's acquisition plan for Jih Sun[10]
Taiwan's Financial Supervisory Commission consented to Fubon Financial Holding's acquisition plan for Jih Sun Financial Holding on December 17, according to the report.
Sources14 sources
- 1Fubon Financial Holdingen.wikipedia.org
- 2富邦金控携手adidas及永悦健康举办「Run For Green®健康绿动大挑战」n.yam.com
- 3富邦金控与日盛金控收购案获台湾并购金鑫奖chinatimes.com
- 4富邦金控达成收购日盛金控持股门槛storm.mg
- 5公平会通过富邦金对日盛金并购申请案news.cnyes.com
- 6富邦金控呼吁日盛金控股东参与公开收购storm.mg
- 7富邦人寿与富邦金控倡议「Run For Green」chinatimes.com
- 8富邦金宣布公开收购日盛金控nownews.com
- 9富邦金控宣布公开收购日盛金控chinatimes.com
- 10金管会同意富邦金收购日盛金控计划chinatimes.com
- 11富邦金收購日盛金 將創二大紀錄 - 財經chinatimes.com
- 12富邦金收購日盛金50%股份，價格每股13元！創國內首例「金金併」bnext.com.tw
- 13金金併首例！富邦成功收購日盛金過半股權 但還要過這關 | 財經 | NOWnews今日新聞nownews.com
- 14首樁金金併過關 富邦金公布成功收購日盛金股份53.84％ - 財經chinatimes.com
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