FuboTV

Corporate brand

A sports-first live television streaming service that combines linear channels, sports programming, news, entertainment, and interactive features.

Last updated August 25, 2026

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Overview

FuboTV, now commonly marketed as Fubo, is an American over-the-top live television service operated by FuboTV, Inc. The company launched on January 1, 2015, as a relatively low-cost streaming product centered on soccer. Its early proposition was distinctive among streaming services because it emphasized live football and soccer channels rather than on-demand entertainment. The service subsequently broadened its rights and channel portfolio, adding programming associated with the NFL, NBA, MLB, NHL, MLS, the Premier League, international football, news, movies, reality programming, and conventional cable networks. The company’s major strategic change came in 2017, when it moved from a narrow soccer product toward an all-sports offering and then developed into a virtual multichannel video programming distributor, or vMVPD. In that model, Fubo competes with pay-TV bundles and internet television services by selling packages of live linear channels, usually supplemented by cloud DVR, premium add-ons, Spanish-language programming, sports packages, and other viewing features. Fubo has continued to position itself as “sports-first,” while presenting its broader programming lineup as an alternative to traditional cable television. Fubo has pursued differentiation through sports technology and interactivity. It was an early live-TV service to support 4K high-dynamic-range sports broadcasts, including coverage associated with the 2018 FIFA World Cup, and introduced features such as live statistics, predictive games, and integrations intended to connect viewing with sports engagement. The company also explored online sports wagering through Fubo Gaming and Fubo Sportsbook, but discontinued the sportsbook business after a strategic review in 2022. The business expanded through carriage agreements, acquisitions, and corporate transactions. Important additions included Disney networks and ESPN in 2020, NHL Network in the same year, Canadian Premier League rights, and Canadian Premier League and Premier League programming. In 2020, FuboTV merged with FaceBank Group, a publicly traded virtual-entertainment company, through a reverse triangular merger. The resulting company retained the FuboTV name and later completed an initial public offering on the New York Stock Exchange under FUBO in October 2020. Fubo subsequently acquired Balto Sports, pursued Vigtory and sports-gaming capabilities, and agreed to acquire Molotov, a French live-TV platform that became part of its international strategy. Fubo’s content business has also been shaped by carriage economics. It has dropped or renegotiated groups of channels when rights or distribution costs became commercially unattractive, including Fox Sports Networks in 2020, WarnerMedia networks in 2020, A&E Networks in 2021, and AMC Networks channels at the end of 2022. At the same time, it added premium and regional sports content, including Bally Sports regional networks, subject to availability and commercial arrangements. In 2023 the company changed its consumer-facing name from FuboTV to Fubo and launched a national brand campaign. The company operates in the United States, Canada, Spain, and France through its Fubo and Molotov-related services. It remains a publicly traded streaming company whose identity is anchored in live sports, although its actual offering includes a much wider set of television genres. The Walt Disney Company announced an intention in January 2025 to acquire a controlling stake and combine Fubo’s live-TV business with Hulu’s live-TV service; the supplied reference states that this transaction closed on October 29, 2025. Because ownership and operating arrangements may evolve after that transaction, the current corporate structure should be verified against the latest company filings.

History

FuboTV was founded in 2015 by David Gandler, Alberto Horihuela, and Sung Ho Choi as a soccer-focused streaming service. Its initial offering was priced at approximately $7 per month and concentrated on live soccer channels. In 2017 the company broadened its strategy, adding more sports and non-sports programming and developing into a vMVPD that could compete with cable bundles and other live-TV streaming services. During its early expansion, Fubo attracted investment and distribution relationships involving media and technology companies. It became known for emphasizing live sports, supporting 4K HDR sports broadcasts, and developing tools intended to make streaming more useful for sports audiences. In 2018 it carried selected World Cup programming in 4K HDR and later expanded its high-resolution coverage to additional sports properties. The company announced an expansion into Spain in 2018. Fubo added Viacom channels in 2019 and reached agreements involving Discovery programming and FanDuel’s TVG networks. It also built a larger North American sports lineup. In January 2020 it removed Fox Sports Networks after the networks’ acquisition by Sinclair created higher carriage-cost pressures. NHL Network was added in March 2020, while MLB Network and MLB Strike Zone were planned as further additions. Disney and ESPN networks joined the service later in 2020, materially strengthening Fubo’s sports and general-entertainment offering. WarnerMedia channels, including CNN, TNT, TBS, and Cartoon Network, were removed in July 2020. In March 2020 FuboTV announced a merger with FaceBank Group. The transaction closed in April, and the combined public company continued under the FuboTV name. John Textor later left the executive-chairman role, while Edgar Bronfman Jr. became executive chairman. Fubo completed its NYSE initial public offering in October 2020, raising approximately $183 million according to the cited reference material. The company then pursued a sports-engagement and wagering strategy. It acquired Balto Sports in 2020 and completed the acquisition of Vigtory in 2021, creating Fubo Gaming. The company announced agreements with MLB and the NBA concerning official data and gaming rights, launched free-to-play predictive features, and introduced Fubo Sportsbook in Iowa in November 2021. Although it reported additional market-access arrangements, Fubo placed the wagering business under review in 2022 and exited the sportsbook market later that year. International expansion continued through the acquisition of France’s Molotov, while Fubo secured Canadian Premier League and Premier League rights in Canada. The company also added and removed channel groups as programming economics changed. It announced agreements involving Bally Sports regional networks and Scripps programming in late 2022, but removed AMC Networks channels at the end of that year. In 2023, Fubo increased its base price, introduced regional-sports fees, changed its brand name from FuboTV to Fubo, and launched the Maximum Effort Channel with Ryan Reynolds and Maximum Effort. Fubo’s later history includes litigation over privacy and streaming patents, as well as a proposed Disney transaction. The supplied reference states that Disney announced a plan in January 2025 to take a 70% stake and combine Fubo with Hulu’s live-TV service, with the merger completed on October 29, 2025. The company’s post-transaction structure and brand independence require verification from current filings and corporate disclosures.

2023
Rebrand to Fubo
[1]FuboTVen.wikipedia.org
The consumer brand changes from FuboTV to Fubo alongside a national campaign.
2022
Sportsbook strategy ends
[1]FuboTVen.wikipedia.org
Fubo reviews and then exits its online wagering operation.
2021
Fubo reaches one million subscribers
[1]FuboTVen.wikipedia.org
The company reports passing one million subscribers and launches Fubo Sportsbook in Iowa.
2020
FaceBank merger and public listing
[1]FuboTVen.wikipedia.org
The FaceBank merger closes in April, followed by Fubo’s NYSE IPO in October.
2018
4K HDR sports streaming
[1]FuboTVen.wikipedia.org
Fubo becomes an early live-TV service to support 4K HDR sports programming.
2017
Expansion beyond soccer
[1]FuboTVen.wikipedia.org
The service shifts toward an all-sports and broader live-TV strategy.
2015
Service launches as a soccer streamer
[1]FuboTVen.wikipedia.org
FuboTV begins operations on January 1 as a low-cost live soccer streaming service.

Products and positioning

A sports-first alternative to cable and other live-TV streaming bundles, combining broad live sports coverage with general entertainment, news, premium channels, regional sports networks, and interactive viewing features.

Live television streaming · 2015
Fubo live-TV service
The core subscription service provides live linear television channels over the internet. U.S. packages combine sports, news, entertainment, movies, and local or regional programming, with different tiers and optional add-ons. The service is designed as a cable alternative rather than a purely on-demand library and generally includes cloud DVR functionality.
Sports wagering · 2021
Fubo Sportsbook
A mobile sports-wagering product launched in Iowa in 2021 as part of Fubo’s attempt to integrate betting with live sports viewing. The company later placed the business under strategic review and abandoned the sportsbook initiative in 2022.
Live television streaming · 2016
Molotov
A French live-TV streaming platform acquired as part of Fubo’s international expansion strategy. Molotov provides a separate market-facing service and broadened Fubo’s presence beyond North America.
Streaming channel · 2023
Maximum Effort Channel
A channel created with Ryan Reynolds and Maximum Effort, launched on Fubo in 2023 and also distributed through selected free streaming platforms. It extends Fubo’s offer beyond conventional sports programming into personality-led original and curated entertainment.

Controversies

2023
Viewing-history privacy litigation
A proposed Illinois class action alleged that Fubo disclosed customers’ private viewing histories to potential third-party advertisers without explicit consent. The case was moved to federal court, and the allegations should not be treated as established findings.
Source

2023Fubo national brand campaign
United States
Fubo introduced a national campaign alongside the transition from the FuboTV name to the shorter Fubo brand, presenting the service as a broad live-TV product with a sports-first identity.
Outcome. Supported the consumer rebrand.
Source

Brand decisions

2023
Increase subscription pricingPrice change
Background
Rising programming and regional sports distribution costs affected the economics of the live-TV bundle.
Action taken
Fubo increased its base package to $74.99 per month and introduced regional-sports-network fees for applicable customers.
Aftermath
The change increased customer charges but also exposed the service to potential subscriber dissatisfaction and carriage-cost scrutiny.
Source
2022
Exit online sports wageringStrategy
Background
Fubo’s sportsbook expansion required regulatory approvals, market access, and substantial operating investment.
Action taken
Fubo placed Fubo Gaming under strategic review and discontinued the sportsbook business.
Aftermath
The company returned its primary focus to streaming television and sports content.
Source
2020
Merger with FaceBank GroupM&A
Background
Fubo sought public-market access and additional technology and intellectual-property capabilities.
Action taken
FuboTV combined with FaceBank Group in a reverse triangular merger and retained the FuboTV operating identity.
Aftermath
The transaction preceded the company’s move to the NYSE.
Source
2020
Add Disney and ESPN networksProduct launch
Background
Fubo needed stronger national sports and entertainment programming to compete as a full live-TV bundle.
Action taken
The company reached an agreement to carry ESPN, ABC-related programming, Disney Channel, and other Disney networks.
Aftermath
The agreement significantly broadened the service’s sports and family-entertainment lineup.
Source
2017
Move from soccer streaming to broader live televisionStrategy
Background
The original soccer-centered proposition limited the service’s addressable audience and revenue opportunities.
Action taken
Fubo expanded into other sports, news, entertainment, and a vMVPD channel-bundle model.
Aftermath
The change established the sports-first but multi-genre positioning used by the service thereafter.
Source

Recent events

2022.01.19
Reported2022.01.19
FuboTV adds FanView support on Apple TV[3]FuboTV在Apple TV上推出FanView支持theverge.com
FuboTV announced that Apple TV users can use its Multiview and FanView features together, including streaming two games and viewing two FanView widgets simultaneously.
Unconfirmed
Reported2022.01.13
FuboTV secures Canadian Premier League rights[4]FuboTV取得加拿大英超转播权kitchener.citynews.ca
FuboTV secured Canadian rights to the English Premier League for the next three seasons starting that summer, with the deal running through the 2024–2025 season and covering 380 matches each season.
2021.08.19
Reported2021.08.19
fuboTV acquires exclusive Italian football broadcast rights in Canada[5]fuboTV取得意大利足球赛事在加拿大的独家转播权finanznachrichten.de
fuboTV announced that it had acquired exclusive Canadian rights to Coppa Italia and exclusive English-language Canadian rights to Serie A under two multi-year agreements. The coverage includes Supercoppa Italiana and is to begin August 21 for Serie A.
2021.03.03
Reported2021.03.03
FuboTV completes Vigtory acquisition[6]FuboTV完成对Vigtory的收购igamingbusiness.com
FuboTV completed its acquisition of sportsbook operator Vigtory.
2020.07.30
Reported2020.07.30
fuboTV appoints Daniel Leff to its board[7]fuboTV 任命 Daniel Leff 为董事会成员financial-news.co.uk
fuboTV announced the appointment of Daniel Leff to its board of directors, effective immediately.
2020.03.23
Reported2020.03.23
FuboTV agrees to be acquired by FaceBank Group[8]FuboTV同意被FaceBank Group收购alleywatch.com
FuboTV agreed to be acquired by FaceBank Group. The companies did not disclose financial terms.
2020.02.16
Reported2020.02.16
ViaSat partners with fuboTV on in-flight streaming[9]ViaSat与fuboTV合作提供机上流媒体服务sdbj.com
ViaSat partnered with fuboTV to offer video streaming of sports, news and other programs to commercial airline passengers. Airlines can sign up to offer the service on ViaSat-equipped aircraft; the source says none of ViaSat's airline customers had signed up yet.
2020.02.06
Reported2020.02.06
fuboTV partners with Viasat for inflight streaming distribution[10]fuboTV与Viasat合作提供机上流媒体分发nexttv.com
fuboTV partnered with Viasat to deliver live-streamed and on-demand content to airline passengers for free. The article says passengers would have access to more than 100 live channels and a library of over 30,000 shows and movies.

Sources12 sources

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