Fuji Fire and Marine Insurance
Corporate brand
UnclaimedA Japanese property and casualty insurer that became part of AIG and was dissolved through a 2018 merger.
Last updated August 26, 2026
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Overview
Fuji Fire and Marine Insurance was a Japanese non-life insurance company whose business centered on property, fire, marine, and related general insurance products. Its corporate history began in 1918, when Kojiro Inoue established Japan Postal Fire Insurance Co., Ltd. The company subsequently expanded and reorganized through a series of corporate changes, including its merger with Tokiwa Simple Fire Insurance in 1941 and its rebranding as Fuji Fire and Marine Insurance Co., Ltd. in 1949. The company developed a substantial domestic distribution and claims network. By 2013, it reportedly operated approximately 23,000 agencies across Japan, together with 172 sales offices and 109 claims offices. Its principal headquarters were in Tokyo, while it also maintained an Osaka office. The business served the Japanese market rather than operating primarily as a globally distributed consumer brand, and its importance was tied to its role in Japan's general-insurance sector. Fuji Fire and Marine experienced financial and strategic pressure after the collapse of Japan's asset-price bubble. In an effort to reinforce its capital base and stabilize its business, it received capital participation from Orix Corporation and AIG Group in 2002. The two investors initially held significant interests without forming a single controlling group. AIG later increased its influence as it sought to concentrate resources on non-life insurance and build an integrated Japanese insurance platform. In 2010, Fuji Fire and Marine became part of Chartis, the insurance group operating under the AIG umbrella at that time. A subsequent share acquisition by Chartis Japan Capital substantially increased AIG's ownership, and the company was scheduled to leave the Japanese stock exchanges as control was consolidated. When AIG restored the AIG brand in place of Chartis during the early 2010s, Fuji Fire and Marine was incorporated into the reorganized AIG Japan structure. In 2013 it became a wholly owned subsidiary of AIG Japan Holdings. The company continued operating under its own corporate identity for several years. It moved its head office to Toranomon in Minato, Tokyo, in 2016. In 2017, shares in its life-insurance subsidiary, AIG Fuji Life Insurance, were transferred to FWD Group, a Pacific Century Group subsidiary. The final corporate transition occurred in January 2018, when Fuji Fire and Marine Insurance was merged with AIU General Insurance Co., Ltd. Fuji Fire and Marine was dissolved, while AIU General changed its name to AIG General Insurance Co., Ltd. The Fuji Fire and Marine corporate entity therefore no longer operates independently, although its insurance activities were continued within the successor AIG organization.
History
Fuji Fire and Marine Insurance traced its origins to 1918, when Kojiro Inoue founded Japan Postal Fire Insurance Co., Ltd. The enterprise later moved its head office to Minamisenba in Chuo-ku, Osaka, and broadened its corporate foundations through consolidation. In 1941 it merged with Tokiwa Simple Fire Insurance Co., Ltd. Eight years later, in 1949, it adopted the name Fuji Fire and Marine Insurance Co., Ltd., reflecting its established focus on fire and marine coverage within Japan's non-life insurance market. The company subsequently became a publicly traded insurer. It was listed on the Osaka Stock Exchange in 1953 and on the Tokyo Stock Exchange in 1961. Its business developed through a nationwide operating network of agencies, sales offices, and claims offices. By 2013, the company had approximately 23,000 agencies, 172 sales offices, and 109 claims offices in Japan. It also maintained a major presence in Osaka while its corporate headquarters were located in Tokyo. After the collapse of Japan's bubble economy, Fuji Fire and Marine encountered a business crisis and sought external capital to strengthen its financial position. In March 2002, Orix Corporation and AIG Group each acquired substantial interests. The investments initially did not place the company under a joint corporate group, but AIG's strategic interest increased as it focused on non-life insurance and sought a stronger position in Japan. A further capital transaction on 31 March 2010 made Fuji Fire and Marine a company within Chartis, an AIG-affiliated non-life insurance holding structure. The company also entered a business relationship with AIG Star Life Insurance involving the sale of life-insurance products. In 2011, Chartis Japan Capital acquired additional shares, bringing AIG's ownership to a controlling level and resulting in the company's planned delisting from the Japanese exchanges. AIG later reasserted the AIG name in place of Chartis. In April 2013, AIG reorganized its Japanese insurance operations under AIG Japan Holdings, and Fuji Fire and Marine became a wholly owned subsidiary. During this period, the company's life-insurance subsidiary changed its name to AIG Fuji Life Insurance. Fuji Fire and Marine moved its head office to Toranomon in Minato, Tokyo, in 2016. In 2017, AIG transferred the shares of AIG Fuji Life Insurance to FWD Group, a Pacific Century Group subsidiary. The final stage of Fuji Fire and Marine's corporate history came in January 2018. It merged with AIU General Insurance Co., Ltd. and was dissolved as a separate legal entity. AIU General changed its name to AIG General Insurance Co., Ltd., providing the successor structure for the combined general-insurance business. Fuji Fire and Marine is therefore a defunct Japanese insurer whose operations and corporate legacy were absorbed into AIG's Japanese general-insurance organization.
- 2018
Merger and dissolution
[1]Fuji Fire and Marine merges with AIU General Insurance and is dissolved; the surviving company becomes AIG General Insurance.
- 2017
Life-insurance subsidiary divested
[1]AIG transfers AIG Fuji Life Insurance to FWD Group.
- 2016
Tokyo headquarters relocation
[1]The head office moves to Toranomon, Minato, Tokyo.
- 2013
Wholly owned by AIG Japan Holdings
[1]Fuji Fire and Marine becomes a wholly owned subsidiary of AIG Japan Holdings.
- 2011
AIG control and delisting process
[1]Chartis Japan Capital acquires additional shares, consolidating AIG control and leading to delisting plans.
- 2010
Entry into the Chartis group
[1]A third-party allotment makes Fuji Fire and Marine part of Chartis, an AIG-affiliated insurance group.
- 2002
Orix and AIG provide capital
[1]Orix Corporation and AIG Group take significant capital positions as Fuji Fire and Marine seeks to stabilize its financial base.
- 1961
Tokyo listing
[1]The company is listed on the Tokyo Stock Exchange.
- 1953
Osaka listing
[1]The company is listed on the Osaka Stock Exchange.
- 1949
Fuji Fire and Marine name adopted
[1]The company changes its trade name to Fuji Fire and Marine Insurance Co., Ltd.
Products and positioning
A Japan-focused general insurer with a broad agency, sales, and claims network, positioned around property and casualty risk coverage rather than a standalone international consumer brand.
Non-life insurance
Property insurance
Property insurance formed part of the company's core general-insurance business in Japan. The available reference material identifies property coverage as a principal area of activity, although it does not provide a detailed historical product catalogue or specify individual policy names.
Property insurance · 1918
Fire insurance
Fire insurance was central to the company's origins and remained one of the product areas associated with its corporate identity. The predecessor company was established as a fire insurer in 1918, and the later Fuji Fire and Marine name continued to signal this specialization.
Commercial insurance · 1949
Marine insurance
Marine insurance was another named focus of the company and was reflected in its post-1949 trade name. The supplied sources do not identify specific marine policy lines, customer segments, or launch dates beyond the company's broader historical development.
Brand decisions
2018
Merger with AIU General InsuranceM&ABackground
AIG consolidated its Japanese general-insurance operations under a unified successor company.
Action taken
Fuji Fire and Marine merged with AIU General Insurance Co., Ltd. and was dissolved. AIU General changed its trade name to AIG General Insurance Co., Ltd.
Aftermath
The Fuji Fire and Marine legal entity and brand ceased to operate independently, while its business was absorbed into AIG General Insurance.
2013
Integration into AIG Japan HoldingsStrategyBackground
AIG reorganized its Japanese insurance operations under a dedicated holding company after restoring the AIG brand in place of Chartis.
Action taken
Fuji Fire and Marine became a wholly owned subsidiary of AIG Japan Holdings.
Aftermath
The company continued operating within AIG's Japanese platform until its eventual merger with AIU General Insurance in 2018.
2010
Transition into the Chartis groupM&ABackground
AIG sought to concentrate resources on non-life insurance and increase control over its Japanese insurance operations.
Action taken
A third-party allotment of capital to Chartis, an AIG-affiliated non-life insurance holding company, made Fuji Fire and Marine a Chartis group company.
Aftermath
The transaction was followed by further share acquisition and the planned delisting of Fuji Fire and Marine from Japan's stock exchanges.
2002
Capital strengthening through Orix and AIG investmentStrategyBackground
Following the post-bubble business crisis, Fuji Fire and Marine sought to reinforce its financial base and stabilize operations.
Action taken
The company accepted capital participation from Orix Corporation and AIG Group. The investors initially held separate interests rather than operating the insurer as a joint group company.
Aftermath
AIG's later investment and strategic involvement expanded, eventually leading to control, delisting, and integration into AIG's Japanese insurance structure.
Ownership interests reported after capital participation. Orix 22.19%; AIG Group 22.14% (March 2002)
Sources1 sources
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