Fuji Morinaga Milk Industry Co., Ltd.

Fuji Morinaga Milk Industry Co., Ltd. is a Japanese ice cream manufacturer headquartered in Nagaizumi, Shizuoka Prefecture. It is a consolidated subsidiary of Morinaga Milk Industry Co., Ltd. and produces ice cream under the Morinaga ice cream brand, most notably the PARM and MOW lines. The company traces its origins to 1920, when its predecessor Fuji Food Industry built an ice cream factory in Fukagawa, Tokyo, and introduced American freezing equipment to begin industrial ice cream production in Japan. After several reorganizations, the current company was established in 1966 as Fuji Milk Industry Co., Ltd., separating the manufacturing and general sales divisions of Kōsai Food. Morinaga Milk Industry took an equity stake in 1967 and made the company a consolidated subsidiary in April 2005. In October 2018, the company changed its name to Fuji Morinaga Milk Industry Co., Ltd. Its main products are PARM and MOW, and it supplies ice cream nationwide from its Shizuoka plant. The company emphasizes safe, reliable, and familiar products, quality improvement, environmental protection, and contribution to customers and the local community.

The origins of Fuji Morinaga Milk Industry date to 1920, when its predecessor, Fuji Food Industry, built an ice cream factory in Fukagawa, Tokyo, and introduced American freezing equipment to begin industrial ice cream production in Japan. In February 1947, Kōsai Food Co., Ltd., an affiliate of the Railway Welfare Association, was established and acquired a factory in Fukagawa, Tokyo, starting production and sales of ice cream, milk, milk beverages, and juices. In April 1959, Kōsai Food acquired the Mishima factory in Shimotogari, Nagaizumi, Shizuoka, for condensed milk production. In April 1962, Kōsai Food built the Mishima factory at 18 Nunokorozato, Nagaizumi, Shizuoka, to manufacture ice cream, milk, and condensed milk. In April 1966, the manufacturing division and general sales division were separated from Kōsai Food to establish Fuji Milk Industry Co., Ltd., and the Mishima factory became its plant. In 1967, Morinaga Milk Industry took an equity stake. In March 1979, the company began producing Mini Milk under the Eskimo brand, following a technical tie-up between the Morinaga Milk Industry Group and Unilever of the Netherlands. In October 1982, production of Viennetta began, followed by Mini Viennetta in September 1987. In April 1998, the head office was moved from Ota, Tokyo, to Nagaizumi, Shizuoka. In March 2003, production of MOW began. In March 2005, production of PARM began, and in April 2005, the company became a consolidated subsidiary of Morinaga Milk Industry. In October 2010, the Morinaga Ice Cream brand was created, unifying all Eskimo brand products under it. In October 2018, the company changed its name from Fuji Milk Industry Co., Ltd. to Fuji Morinaga Milk Industry Co., Ltd. In March 2025, production of Viennetta ended. As of 2025, the company manufactures PARM and MOW.

• Predecessor Fuji Food Industry built an ice cream factory in Fukagawa, Tokyo, and began industrial ice cream production in Japan.

• Kōsai Food Co., Ltd. established; began manufacturing and selling ice cream, milk, milk beverages, and juices.

• Kōsai Food acquired the Mishima factory in Shimotogari, Nagaizumi, Shizuoka, for condensed milk production.

• Kōsai Food built the Mishima factory in Nagaizumi, Shizuoka, for ice cream, milk, and condensed milk production.

• Fuji Milk Industry Co., Ltd. established by separating manufacturing and general sales divisions from Kōsai Food.

• Morinaga Milk Industry took an equity stake in the company.

• Began production of Mini Milk under the Eskimo brand.

• Began production of Viennetta.

• Began production of Mini Viennetta.

• Head office moved from Ota, Tokyo, to Nagaizumi, Shizuoka.

• Began production of MOW.

• Began production of PARM.

• Became a consolidated subsidiary of Morinaga Milk Industry.

• Morinaga Ice Cream brand created, unifying all Eskimo brand products.

• Company name changed from Fuji Milk Industry Co., Ltd. to Fuji Morinaga Milk Industry Co., Ltd.

• Production of Viennetta ended.

Manufacturer of Morinaga-brand ice cream, focused on quality, safety, and familiarity.

• PARM

  Chocolate-coated ice cream bar brand.

• MOW

  Cup ice cream brand.

• Viennetta

  Layered ice cream dessert, production ended in 2025.

1. 1冨士森永乳業株式会社fujinyugyo.jp
2. 2会社概要 | 冨士森永乳業株式会社fujinyugyo.jp
3. 3製品情報 | 冨士森永乳業株式会社fujinyugyo.jp
4. 4冨士森永乳業 - Wikipediaja.wikipedia.org
5. 5Fuji Morinaga Milk Industry - Wikidatawikidata.org