Fujinomiya yakisoba

Fujinomiya yakisoba is a local food brand promoted by the Fujinomiya Yakisoba Gakkai, a civic town-development organization established in 2000 by local volunteers. The group's stated purpose is to protect and nurture Fujinomiya yakisoba as a proud local food culture and to use it to support tourism, regional revitalization, and human development. The brand gained national recognition through PR activities and the B-1 Grand Prix, winning the Gold Grand Prix in 2006 and 2007, and was certified under the Agency for Cultural Affairs' '100-Year Food' program in 2022. The registered trademark 'Fujinomiya yakisoba' was registered in 2004 and is managed by Prosumer Co., Ltd. The group is also pursuing a trademark application under the name 'Mt.FUJI YAKISOBA' for overseas strategy.

The Fujinomiya Yakisoba Gakkai was established on November 29, 2000 by local volunteers, emerging from a central city area revitalization workshop co-hosted by Fujinomiya City and the Fujinomiya Chamber of Commerce and Industry since 1999. The group began 'town development through Fujinomiya yakisoba.' In May 2002, the related organization NPO Machizukuri Top Runner Fujinomiya Hompo was established. In October 2002, a 'Tenka Wakemen Battle' was held between Fujinomiya City's 'Fujinomiya yakisoba' and Kitakyushu City's 'Kokura yakiudon.' In April 2004, an antenna shop opened in Omiya Yokocho. In September 2004, 'Fujinomiya yakisoba' was registered as a trademark. In April 2005, 'Men's Station' opened in front of Fujinomiya Station, and a yakisoba bus tour was carried out jointly with JTB. In December 2005, the nickname 'Yakisoba Express' was created for a bus running between Fujinomiya and Tokyo Station. In February 2006, it won the first B-1 Grand Prix, and the 'Ai B League' was launched. In June 2007, it won the second B-1 Grand Prix for a second consecutive championship and was inducted into the hall of fame. In 2010, the group marked its 10th anniversary. In 2011, the Fujinomiya Yakisoba World Project started, with PR in 4 countries and 5 cities overseas and a stall at the New York JAPAN Block Festival. In 2012, it had a stall at the Seattle Cherry Blossom Festival. In 2013, it had stalls at the B-1 Grand Prix Exhibition in Thailand and at Roma Isola de la Cinema. On December 19, 2018, chairman Hideo Watanabe passed away at age 59. In 2019, Takahide Watanabe became representative. In 2020, the group marked its 20th anniversary. In 2022, the first National Teppan Conference was held in Osaka, and the brand was certified under the Agency for Cultural Affairs' '100-Year Food' program. In 2023, it had stalls at New York JAPAN DAY in May and New York Japan Fes in September.

A local food culture brand used for town development, tourism promotion, and regional revitalization.

• Fujinomiya yakisoba

  A local yakisoba dish promoted as a regional food culture brand.

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