Fujitaya

Fujitaya Co., Ltd. (株式会社藤田屋) is a Japanese confectionery manufacturer headquartered in Yama-cho, Chiryu, Aichi Prefecture. The company is best known for its signature product, the 'O-anmaki' (大あんまき), a large sweet roll made by wrapping a grilled, stretched wheat-flour dough around a generous filling of azuki bean paste. The company traces its origins to the Edo period, when the roots of anmaki were first created, and was formally incorporated on July 5, 1972, with capital of 10 million yen. As of February 2025, it employs 175 people and is led by representative Shogo Fujita. Its business covers the manufacture and sale of Japanese confectionery as well as the planning and operation of restaurants. Fujitaya's O-anmaki uses 100% hand-made azuki bean paste from Tokachi, Hokkaido, and each roll weighs between 130 and 140 grams. The bean paste is cooked over two to three days, and the dough is grilled on an iron plate. The company maintains a wide variety of flavors, typically offering seven varieties at any time, including azuki, white bean paste, cheese, custard, matcha (using Nishio matcha), chestnut, and tempura. The main store along National Route 1 in Chiryu is a large facility that includes a banquet hall capable of accommodating 150 people. In addition to the main store, Fujitaya operates shops at major stations such as Toyohashi Station (Meitetsu and JR), Kintetsu Nagoya Station, and Kanayama Station, as well as at highway service areas including Okazaki Service Area (NEOPASA Okazaki) and Lalaport Aichi Togo. It also has stores in Gifu and Mie prefectures and conducts temporary sales at various locations. The company has engaged in collaborations and limited-time products, such as a 'Cream & Oreo' anmaki developed by Aichi University students in December 2018, a collaboration with the idol group SKE48 in April 2020, a collaboration with patisserie 'Chez Shibata' at Nagoya Takashimaya in January 2025, and original limited products at the Hello Kitty exhibition in December 2025. Fujitaya's anmaki has been praised by Gosperats member Yuji Sakai as 'the best.'

Fujitaya traces its origins to the Edo period, when the roots of anmaki were created: stretched wheat-flour dough was grilled and then sandwiched with salted azuki bean paste. The company was formally established on July 5, 1972, after relocating around 1964 along the National Route 1 bypass in Chiryu, Aichi Prefecture. The location on a major highway brought many truck drivers, who began buying in bulk; word-of-mouth among drivers, radio commercials, and television appearances helped the brand gain recognition. In December 2018, Fujitaya released 'Cream & Oreo' anmaki, developed by Aichi University students, sold exclusively at the Chiryu main store and Toyohashi Station store. In April 2020, the company collaborated with idol group SKE48, releasing limited-edition anmaki conceived by Team S, Team KII, and Team E. In January 2025, it collaborated with patisserie 'Chez Shibata' at Nagoya Takashimaya's Amour du Chocolat event. In December 2025, it sold original limited products at the Hello Kitty exhibition 'Hello Kitty Exhibition - When I Change, Kitty Changes Too'. The company continues to operate its main store and multiple outlets across Aichi, Gifu, and Mie prefectures, and engages in temporary sales events.

• 2025

  Collaborated with patisserie 'Chez Shibata' at Nagoya Takashimaya.

• 2025

  Sold original limited products at Hello Kitty exhibition.

• 2020

  Collaborated with idol group SKE48 on limited-edition anmaki.

• 2018

  Released 'Cream & Oreo' anmaki developed by Aichi University students.

• 1972

  Company established (incorporation).

• 1964

  Relocated along National Route 1 bypass in Chiryu.

Traditional Japanese confectionery maker emphasizing handmade quality and local heritage; values selling delicious products over selling in large quantities.

• O-anmaki (azuki)

• O-anmaki (white bean paste)

• O-anmaki (cheese)

• O-anmaki (custard)

• O-anmaki (matcha)

• O-anmaki (chestnut)

• O-anmaki (tempura)

1. 1知立名物大あんまき藤田屋 – 公式サイトanmaki.jp
2. 2大あんまきの歴史 – 知立名物大あんまき藤田屋anmaki.jp
3. 3会社案内 – 知立名物大あんまき藤田屋anmaki.jp
4. 4Fujitaya - Wikidatawikidata.org
5. 5藤田屋 - Wikipediaja.wikipedia.org