Full lineup Value

Full lineup Value is a brand of drink vending machines in Japan, operated by FV Japan Co., Ltd. (FVジャパン株式会社). The brand is closely associated with the MIX自動販売機 (MIX vending machine) concept, which consolidates popular products from multiple beverage manufacturers into a single vending machine. According to FV Japan's official website, the MIX vending machine allows products from various makers to be handled in one unit, including Coca-Cola products through Coca-Cola Bottlers Japan. The company states that this approach can reduce the number of vending machines installed, leading to cost reduction, simpler product management, space saving, energy saving, and CO2 reduction. The product range covers coffee, tea, black tea, water, carbonated drinks, sports drinks, energy and nutrition drinks, fruit juices, and other beverages. FV Japan also highlights FV-limited products and newly adopted items. The vending machines support cashless payment, including Coke ON Pay, and as of July 2025 all products on the company's vending machines became eligible for Coke ON Pay. The machines also support QR code payment through the QR de 決済 service, allowing users to scan a QR code with a smartphone camera and purchase without touching the machine. In addition, the machines accept various electronic money types, including transit IC cards, credit cards, distribution-based payment, code payment, and deferred payment. FV Japan positions the MIX vending machine as a solution for different environments, with lineup images for summer, offices, factories, schools, and outdoor locations. The company also offers food vending machines and office coffee services, allowing customers to deal with a single company for a wide range of vending and beverage needs. Customer testimonials on the website mention benefits such as improved convenience from cashless vending machines, the Coke ON app, bulk tickets for employee welfare, and responsive service for empty container collection and beverage replenishment. FV Japan Co., Ltd. was established in June 1990 as Mikuni Foods Co., Ltd. in Okegawa, Saitama Prefecture. Through a series of mergers and name changes, it became FV East Japan Co., Ltd. in April 2015 and then FV Japan Co., Ltd. in January 2018. The company moved its headquarters from Itabashi, Tokyo to Toshima, Tokyo in July 2018. It operates within the Coca-Cola system in Japan, with links to Coca-Cola Bottlers Japan. The Full lineup Value brand represents FV Japan's vending machine business, emphasizing a broad product lineup and value through multi-maker product selection.

FV Japan Co., Ltd., the operator of the Full lineup Value vending machine brand, was established in June 1990 as Mikuni Foods Co., Ltd. in Okegawa, Saitama Prefecture. In April 2015, Mikuni Foods Co., Ltd. absorbed and merged with FV Central Co., Ltd., Urban Vending Network Co., Ltd., EX-Service Co., Ltd., and Nitto Pacific Vending Co., Ltd., with Mikuni Foods as the surviving company. The company name was changed to FV East Japan Co., Ltd., and its head office was moved to Minato, Tokyo, with the main office relocated to Itabashi, Tokyo. In January 2016, it absorbed Sendai Beverage Network Co., Ltd. In January 2018, FV East Japan Co., Ltd. merged with West Japan Beverage Co., Ltd., Shikoku Canteen Co., Ltd., Wex Co., Ltd., and FV Corporation Co., Ltd., with FV East Japan as the surviving company, and changed its name to FV Japan Co., Ltd. In July 2018, the headquarters was moved from Itabashi, Tokyo to Toshima, Tokyo. In December 2020, the registered head office location was moved from 6-1-20 Akasaka, Minato, Tokyo to 9-7-1 Akasaka, Minato, Tokyo. The company operates vending machine and office coffee service businesses, and is part of the Coca-Cola system in Japan, linking to Coca-Cola Bottlers Japan. The Full lineup Value brand is associated with its MIX vending machine, which offers products from multiple beverage makers in one unit.

• Mikuni Foods Co., Ltd. established in Okegawa, Saitama Prefecture.

• Mikuni Foods merged with FV Central, Urban Vending Network, EX-Service, and Nitto Pacific Vending; renamed FV East Japan Co., Ltd.; head office moved to Minato, Tokyo and main office to Itabashi, Tokyo.

• Absorbed Sendai Beverage Network Co., Ltd.

• FV East Japan merged with West Japan Beverage, Shikoku Canteen, Wex, and FV Corporation; renamed FV Japan Co., Ltd.

• Headquarters moved from Itabashi, Tokyo to Toshima, Tokyo.

• Registered head office location moved within Minato, Tokyo.

• Coke ON Pay became available for all products on FV Japan vending machines.

Multi-brand vending machine brand offering a full lineup of popular beverages from various makers in a single machine, with cashless payment and value-added services.

• MIX自動販売機

  A vending machine that consolidates popular products from multiple beverage makers into one unit.

• Coffee

  Coffee beverages available in the vending machine lineup.

• Tea

  Tea beverages available in the vending machine lineup.

• Water

  Bottled water available in the vending machine lineup.

• Carbonated drinks

  Carbonated beverages available in the vending machine lineup.

• Sports drinks

  Sports drinks available in the vending machine lineup.

• Energy/nutrition drinks

  Energy and nutrition drinks available in the vending machine lineup.

• Fruit juices and other beverages

  Fruit juices and other beverages available in the vending machine lineup.

1. 1MIX自動販売機 | FVジャパン株式会社fvj.co.jp
2. 2沿革 | FVジャパン株式会社fvj.co.jp
3. 3Full lineup Value - Wikidatawikidata.org