FullBeauty Brands
Retailer / private label
UnclaimedFullBeauty Brands is a plus-size and big & tall apparel retailer whose family of labels includes Roaman's, Jessica London, Woman Within, Ellos, Comfortview, Swimsuits for All, ELOQUII and CUUP.
Last updated September 15, 2026
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Overview
FullBeauty Brands is a plus-size fashion retailer. Its website carries plus-size clothing, footwear and accessories across categories such as tops, tunics, bottoms, dresses, bras and panties, swimwear, sleepwear, jackets and shoes, and it also carries big and tall men's clothing. The company describes itself as a family of plus-size and big & tall labels, and its site names Roaman's, Jessica London, Woman Within, Ellos, Comfortview and Swimsuits for All among the labels shoppers will find there. A FullBeauty editorial page states that the company has been working on the extended-size gap since 1901 and refers to a family of 17 brands.
History
FullBeauty's own editorial page states that the company has been working on the extended-size gap since 1901. The site presents FullBeauty as a family of plus-size and big & tall labels, and a FullBeauty editorial page refers to merchandising and design specialists across all 17 brands. The FullBeauty website names Roaman's, Jessica London, Woman Within, Ellos, Comfortview and Swimsuits for All as labels shoppers will find there, and a FullBeauty account page lists OneStopPlus, Woman Within, Roaman's, Catherines, Jessica London, Ellos, June + Vie, Active For All, Intimates For All, Shoes For All, Swimsuits For All, BrylaneHome, KingSize, FullBeauty Outlet, ELOQUII, CUUP, Dia Shop and Avenue as brands whose email and password can be used to log in.
Products and positioning
Plus-size fashion for all of life's occasions, with figure-flattering and comfort-centric details; also carries big and tall men's clothing.
Plus-size apparel and footwear
FullBeauty carries plus-size fashion including tops, tunics, bottoms, dresses, bras and panties, swimwear, sleepwear, jackets, shoes and accessories.
Big and tall men's clothing
FullBeauty also carries fashionable and comfortable big and tall men's clothing.
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