Fullhouse
Corporate brand
UnclaimedA Japanese public relations firm founded in 1973, known for television publicity and integrated PR campaigns.
Last updated September 26, 2026
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Overview
Fullhouse Co., Ltd. is a Japanese public relations company headquartered in Kita-Aoyama, Minato-ku, Tokyo. Founded in May 1973 by Akihiro Sekiguchi, Masatoyo Sugawara, and Shinji Hara in Takanawa, Minato-ku, the firm has grown over five decades into a comprehensive PR agency with a strong reputation in television publicity. It is a member of the Public Relations Society of Japan. Fullhouse positions itself as a general PR company with its greatest strength in television publicity, operating from bases in Tokyo and Osaka. Its services span strategy design, media relations, content development, and PR value verification. The company combines television, newspapers, magazines, web, social media, word-of-mouth, events, advertising, and influencers to design topics and deliver what it calls "effective PR." Beyond traditional PR, it proposes total communication solutions leveraging technology, creativity, and media. Historically, Fullhouse also operated a video production division that produced television programs, most notably the long-running series "Hajimete no Otsukai" (My First Errand) on Nippon TV, which began airing in 1991. This division was spun off in April 2008 as Efload Co., Ltd. The television production company Haufull, known for the same program, was originally separated from Fullhouse and remains a group company. Fullhouse has been involved in various projects, including supporting the Japan International Exposition's private pavilion concept presentation in 2023 and participating in the "T Card Minna no Ethical Food Lab" project in 2023. The company celebrated its 50th anniversary in 2023 and continues to operate as a private, independent firm.
History
Fullhouse Co., Ltd. was established in May 1973 by Akihiro Sekiguchi, Masatoyo Sugawara, and Shinji Hara in Takanawa, Minato-ku, Tokyo. The company began as a public relations firm and quickly expanded its operations. In March 1975, the headquarters moved to Akasaka, Minato-ku. In September 1978, Fullhouse Television Produce Co., Ltd. (Fullhouse TVP) was established, marking the company's entry into television production. In July 1979, Fullhouse Osaka Co., Ltd. was founded in Hirano-machi, Chuo-ku, Osaka. In July 1980, Fullhouse PR Co., Ltd. and Fullhouse Creative Co., Ltd. were established. In October 1988, the operations of Fullhouse Osaka, Fullhouse PR, and Fullhouse Creative were integrated into the main Fullhouse entity, and Fullhouse TVP became an affiliated company. This created a structure with a Tokyo head office and an Osaka branch. In January 1989, Fullhouse TVP moved to Azabu-Juban, Minato-ku. In November 1990, the Osaka branch moved to Honmachi, Chuo-ku, Osaka. In January 1991, the television program "Hajimete no Otsukai" (My First Errand) began airing on Nippon TV. In August of the same year, Fullhouse TVP changed its name to Haufull Co., Ltd. In May 1993, the headquarters moved to Minami-Aoyama, Minato-ku. In December 2004, the headquarters moved to its current location in Kita-Aoyama, Minato-ku. In April 2008, the video production division was spun off as Efload Co., Ltd. Fullhouse continued to focus on PR services, and in 2023 celebrated its 50th anniversary. The company remains a private, independent PR firm with a strong presence in television publicity and integrated communication.
Fullhouse Co., Ltd. founded in Takanawa, Minato-ku, Tokyo by Akihiro Sekiguchi, Masatoyo Sugawara, and Shinji Hara.
Headquarters moved to Akasaka, Minato-ku, Tokyo.
Fullhouse Television Produce Co., Ltd. (Fullhouse TVP) established.
Fullhouse Osaka Co., Ltd. established in Hirano-machi, Chuo-ku, Osaka.
Fullhouse PR Co., Ltd. and Fullhouse Creative Co., Ltd. established.
Operations of Fullhouse Osaka, Fullhouse PR, and Fullhouse Creative integrated into Fullhouse; Fullhouse TVP becomes an affiliate. Tokyo head office and Osaka branch structure established.
Fullhouse TVP moved to Azabu-Juban, Minato-ku, Tokyo.
Osaka branch moved to Honmachi, Chuo-ku, Osaka.
Television program 'Hajimete no Otsukai' began airing on Nippon TV.
Fullhouse TVP changed its name to Haufull Co., Ltd.
Products and positioning
A comprehensive PR firm with a strong focus on television publicity, offering integrated communication solutions.
Television publicity
Media relations
Content development
Strategy design
PR value verification
Event planning
Advertising
Influencer marketing
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