Skip to content

Product brand

Unclaimed

Fullstory is an AI-powered behavioral analytics platform that captures real user behavior to power intelligent digital experiences.

Last updated September 15, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Fullstory presents itself as an intelligent digital experience platform powered by human context, capturing real user behavior so that AI can move faster and experiences can improve. Its product line spans Customer Journey (Fullstory Analytics), Employee Experience (Fullstory Workforce), and Data Activation (Fullstory Anywhere). Core capabilities include Fullcapture, a privacy-first record of every interaction; StoryAI, which turns behavioral data into insights; and Guides and Surveys for in-product guidance and feedback. The company markets itself as "the most trusted name in AI analytics" and offers solutions for industries including retail, food and beverage, travel, financial services, gaming, and SaaS.

History

Fullstory describes itself as a global group of question askers and problem solvers, with stated values including being brave, taking ownership, communicating with clarity, outpacing and outperforming, and assessing and adapting. The company states it does not believe leadership is limited to those with a certain title and looks to contributors at all levels. It has published a statement of inclusion focused on creating an environment where anyone can thrive and be themselves. Fullstory has announced a Summer Release Event themed around human context and AI speed.

Products and positioning

The most trusted name in AI analytics; intelligent digital experiences powered by human context.

  • Fullstory Analytics

    Uncover digital behaviors to remove friction and improve user experience.

  • Fullstory Workforce

    Improve workflows that shape employees' experience.

  • Fullstory Anywhere

    Activate data to create personalized user experiences.

  • Fullcapture

    Delivers a complete, privacy-first record of every interaction.

  • StoryAI

    Turns behavioral data into insights you can trust.

  • Guides and Surveys

    Deliver in-product guidance like product tours, collect contextual feedback with NPS and surveys, and validate improvements.

Recent events

  • Reported

    FullStory appoints first CFO[5]

    FullStory announced the appointment of Edelita Tichepco as its first chief financial officer. She will oversee the company's financial operations.

Read more

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/fullstory · Editorial policy · How profiles are compiled