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Fully Promoted

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Fully Promoted is a United States-based franchise brand specializing in custom embroidery, screen printing, promotional products, and related branding services.

Last updated August 31, 2026

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Overview

Fully Promoted is a United States-based franchise business focused on decorated apparel, custom embroidery, screen printing, promotional products, and related personalization services. The company was established in 2000 in West Palm Beach, Florida, under the name EmbroidMe by Ray Titus, who had previously founded the Sign-A-Rama franchise business in the 1980s. Its original model combined local franchise ownership with centralized brand support and a retail service offering aimed at businesses, organizations, teams, and other customers needing branded clothing or promotional merchandise. The brand expanded beyond the United States relatively quickly. It opened its first foreign location in 2002, and by 2003 the system had reached 100 franchise locations. Expansion continued through the following decade, with the business reported in 2014 to have more than 300 locations across 12 countries. This international franchise structure made EmbroidMe one of the larger promotional-product franchise networks, while its individual outlets generally served local and regional customers. Its services center on applying logos, names, artwork, and other identifying designs to apparel and merchandise. Custom embroidery and screen printing are core capabilities, while monogramming and broader promotional-product services extend the offer beyond clothing decoration. The business therefore operates at the intersection of branded merchandise, corporate identity, promotional marketing, workwear, uniforms, event merchandise, and personalized gifts. The available reference material does not provide a complete product catalog or detailed information about the current mix of services at individual locations. In 2017, EmbroidMe changed its brand name to Fully Promoted. The rebrand signaled a broader positioning than embroidery alone, reflecting the company’s wider promotional-products and branded-merchandise offering. The franchise network continued operating within United Franchise Group. As of 2025, the available reference material states that Fully Promoted had 270 locations worldwide. The sources do not establish a more detailed current ownership structure, public listing, financial performance, or current executive roster beyond the documented founding role of Ray Titus. Fully Promoted’s business identity is primarily that of a franchise network rather than a conventional mass-market consumer brand. Its locations provide customization and promotional services locally, while the shared brand gives franchisees a common market identity. The brand’s principal customer proposition is practical and service-oriented: helping organizations convert logos, messages, and visual identities into apparel and physical promotional goods through custom production and personalization.

History

Fully Promoted began in 2000 as EmbroidMe in West Palm Beach, Florida. Its founder, Ray Titus, had earlier established Sign-A-Rama in the 1980s, and the new franchise applied a similar network-oriented approach to custom embroidery and related promotional services. Rather than operating solely as a centralized manufacturer or retailer, EmbroidMe developed a system of franchised locations that could serve customers in their own markets. The company’s early development included international expansion. In 2002, it opened its first store outside the United States. By 2003, the franchise system had grown to 100 locations. Over the next decade, the network expanded further through additional franchise openings and international activity. By 2014, reference material described EmbroidMe as the largest promotional-product franchise, with more than 300 locations in 12 countries. The business offered custom embroidery, screen printing, monogramming, and promotional products, linking decorated apparel with broader corporate and organizational branding needs. The name EmbroidMe emphasized one of the company’s original and most recognizable services: embroidery applied to clothing and other goods. In 2017, the company adopted the name Fully Promoted. The new identity placed greater emphasis on the full range of promotional merchandise and branding services rather than on embroidery alone. This change preserved the company’s franchise-based operating model while presenting the business as a broader provider of branded products and customization. Fully Promoted remained part of United Franchise Group. Its outlets continued to serve local customers seeking customized garments, promotional merchandise, and related services. The available sources do not provide a detailed account of changes to its corporate structure, leadership, technology, store formats, or financial results after the rebrand. They do, however, identify the company as an active international franchise brand. As of 2025, the network was reported to have 270 locations worldwide. The difference between the 2014 figure of more than 300 locations in 12 countries and the 2025 figure of 270 worldwide is not explained in the available material and should not be interpreted without additional evidence. The company’s historical significance lies in the development of a specialized franchise model for promotional products and decorated apparel. Its evolution from EmbroidMe to Fully Promoted reflects a widening commercial proposition: from a name centered on embroidery to a brand covering custom apparel, screen printing, monogramming, and promotional merchandise more generally.

  • 2025

    Worldwide network reported at 270 locations

    [1]

    Available reference material states that Fully Promoted had 270 locations worldwide.

  • 2017

    EmbroidMe rebrands as Fully Promoted

    [1]

    The company changed its brand name from EmbroidMe to Fully Promoted, reflecting its broader promotional-products and branded-merchandise offer.

  • 2014

    Network exceeds 300 locations

    [1]

    EmbroidMe was reported to have more than 300 locations across 12 countries and to be the largest promotional-product franchise.

  • 2003

    Franchise network reaches 100 locations

    [1]

    EmbroidMe reached 100 franchise locations.

  • 2002

    First foreign store opens

    [1]

    The company opened its first location outside the United States.

  • 2000

    EmbroidMe is founded

    [1]

    Ray Titus founded EmbroidMe in West Palm Beach, Florida, as a franchise business specializing in custom embroidery and related promotional services.

Products and positioning

A locally delivered, internationally franchised provider of custom apparel decoration, branded merchandise, and promotional products for organizations and other customers.

  • Apparel decoration · 2000

    Custom embroidery

    Custom embroidery is one of the brand’s foundational services. Franchise locations apply logos, names, monograms, and other designs to apparel and merchandise using stitched decoration. The service supports organizations seeking branded workwear, uniforms, team apparel, event clothing, and other personalized goods. The available sources identify embroidery as a core specialization but do not provide a complete list of garments, materials, or production methods.

  • Apparel decoration

    Screen printing

    Screen printing extends the brand’s apparel-customization offer beyond stitched decoration. It is used to reproduce logos, lettering, artwork, and other graphics on clothing and related items. The service is relevant to promotional campaigns, uniforms, group apparel, events, and organizational merchandise. The reference material confirms screen printing as part of the company’s specialization but does not specify the full range of products or printing technologies used.

  • Promotional merchandise

    Promotional products

    Fully Promoted supplies promotional products and related branded merchandise as part of its broader positioning. These products allow businesses, organizations, and other customers to distribute items carrying names, logos, or campaign messages. The available sources do not identify a definitive item-by-item catalog, so the offering is described at category level rather than by unsupported product examples.

  • Personalization service

    Monogramming

    Monogramming is identified as one of Fully Promoted’s personalization services. It involves adding initials, names, or similar identifying marks to eligible garments or merchandise. Within the brand’s overall offer, monogramming complements embroidery and supports individualized apparel and gifts, although the available reference material does not specify the exact product range or service formats.

Brand decisions

  • 2017

    Rebrand from EmbroidMe to Fully PromotedStrategy

    Background

    The original EmbroidMe name was closely associated with embroidery, while the business also offered screen printing, promotional products, monogramming, and other branded-merchandise services.

    Action taken

    The company changed its brand name to Fully Promoted, adopting an identity that represented a broader promotional-products and customization proposition.

    Aftermath

    The brand continued operating as part of United Franchise Group. Later reference material described a worldwide network of 270 locations in 2025.

Sources1 sources

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