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Function of Beauty

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Function of Beauty is a customized hair care brand offering tailor-made, naturally-derived formulas.

Last updated September 15, 2026

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Overview

Function of Beauty is a customized hair care brand that creates tailor-made, naturally-derived formulas crafted by in-house chemists and beauty experts. Since 2015, the brand states it has created 15 million unique, customized products. Its formulas are vegan, gluten-free, paraben-free, sulfate-free, and cruelty-free, and are made-to-order in a US facility. The brand offers products such as the SOS Custom Repair system and gift cards.

History

Function of Beauty was founded in 2015. The brand states that since then it has created 15 million unique, customized products. It formulates and produces its products in-house in a one-of-a-kind facility in the US, ensuring total quality control at every stage. The brand emphasizes tailor-made, naturally-derived formulas crafted by in-house chemists and beauty experts, with formulas that are vegan, gluten-free, paraben-free, sulfate-free, and cruelty-free.

Products and positioning

Customized, naturally-derived hair care rooted in science and made-to-order.

  • SOS Custom Repair system

    A hair repair system with claims of 2x stronger hair and 90% less breakage.

  • Gift Card

    E-Gift Card available from $50.00.

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