Fundsmith

Fundsmith is a London-based asset management firm founded by Terry Smith in 2010. It is known for the Fundsmith Equity Fund, which focuses on investing in high-quality global consumer brands with low turnover and long-term holding. The firm's investment philosophy emphasizes business quality, cash flow, and brand moats, and it has been influential in the industry.

High-end asset management, focusing on long-term investment in quality consumer brands, emphasizing low cost and transparency.

Product categories. Mutual funds · Investment management services