Fur Free Alliance

The Fur Free Alliance describes itself as an international coalition of more than 45 animal protection organisations based in more than 30 countries, working collaboratively to bring about the end of fur farming and fur trapping using wholly peaceful means. It focuses on three inter-related priority areas: political, corporate and consumer. On a political level it focuses on the expansion of national production bans to decrease supply; on a corporate level it promotes the Fur Free Retailer scheme and corporate campaigns to decrease demand; and on a consumer level it raises animal welfare issues related to fur farming and trapping via investigations and veterinary expertise.

The Fur Free Alliance exists to end the exploitation and killing of animals for fur. It is an international coalition consisting of more than 45 animal protection organisations based in more than 30 countries, working collaboratively to bring about the end of fur farming and fur trapping using wholly peaceful means. The coalition focuses on three inter-related priority areas vital in the campaign to end the fur trade: political, corporate and consumer. On a political level, it focuses on the expansion of national production bans in order to decrease supply. On a corporate level, it focuses on the promotion of the Fur Free Retailer scheme and corporate campaigns in order to decrease demand. On a consumer level, it focuses on raising the serious animal welfare issues related to fur farming and trapping, via investigations and veterinary expertise, in order to build the public's opposition to buying and wearing fur and to encourage politicians to outlaw the practice.

An international coalition campaigning to end fur farming and fur trapping through political, corporate and consumer action.

1. 1Fur Free Alliance - Working together towards a fur free worldfurfreealliance.com
2. 2About us - Fur Free Alliancefurfreealliance.com