Furniture Row
Retailer / private label
UnclaimedFurniture Row is a family-owned American home furnishings and bedding retailer that began in Colorado in 1972 and operates specialty store brands such as Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress.
Last updated September 15, 2026
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Overview
Furniture Row is a family-owned American retailer of home furnishings and bedding. It traces its start to 1972 in Colorado, when the partnership of Barney Visser and Warren Collier formed Pillow Shoppe and manufactured poof pillow chairs and bean bags before incorporating as Pillow Kingdom Inc. The company describes itself as comprised of four specialized home furnishings and bedding retailers — Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress — and as a privately held operation. Its stores offer living room, dining room, bedroom, and outdoor furniture, and the company positions itself around selection, value, and a hassle-free shopping experience.
History
Furniture Row's history begins in Colorado in 1972, when the partnership of Barney Visser and Warren Collier formed Pillow Shoppe and manufactured poof pillow chairs and bean bags before incorporating as Pillow Kingdom Inc. Pillow Kingdom opened in Denver in 1974. Following its success, Big Sur Waterbeds opened in Denver in 1977, and within five years became the nation's largest waterbed retailer. Oak Express opened in 1993, followed by the first Sofa Mart in 1994. The company entered the mattress business in 1995 with the first Denver Mattress Co. Bedroom Expressions stores opened starting in 1997, the same year the first Furniture Row Shopping Center opened, bringing the brand stores together in one shopping location. In 2001 the first Furniture Row Outlet opened, similarly bringing multiple brands to one location. Furniture Row describes itself as comprised of four specialized home furnishings and bedding retailers — Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress — and states that since its first venture in 1974 its privately held companies have evolved into one of the fastest growing furniture retail operations in the country, with over 330 stores in 31 states, and that it is currently the largest cash buyer of furniture and the largest factory direct retailer. A separate company page states that Furniture Row has grown to include over 100 locations across the USA.
Products and positioning
Quality home furniture at unbeatable prices, with terrific selection, unbeatable value, and knowledgeable staff.
Living room furniture
Dining room furniture
Bedroom furniture
Outdoor furniture
Mattresses
Home decor
Kids bedroom furniture
Office furniture
Sources5 sources
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