FXNOW

FXNOW is the branded streaming and video-on-demand platform operated by FX Networks, the cable programming unit behind the FX, FXX and FXM channels. It is a TV Everywhere product: rather than selling a standalone subscription, FXNOW lets viewers who already receive FX channels through a participating pay-TV provider log in with their provider credentials and watch FX programming on connected devices — phones, tablets, streaming players and smart TVs — in addition to the linear channels. The service carries the FX Networks portfolio, which is known for acclaimed scripted drama and comedy (such as its original series and the anthology programming FX has become associated with), plus the FXX comedy brand and the FXM movie channel. FXNOW functions as the network's direct-to-viewer app layer, complementing the linear cable feed and the network websites. Ownership follows the corporate history of FX itself. FX was launched in the 1990s as a general-entertainment cable channel and grew into one of the most critically respected basic-cable brands. Its parent, 21st Century Fox, was acquired in large part by The Walt Disney Company in 2019, and FX Networks — including FXNOW — became part of Disney's television assets. FXNOW therefore sits inside a major media conglomerate as a subsidiary-brand app rather than an independent company. As streaming competition intensified, Disney consolidated much of FX's on-demand library into Disney's flagship streaming services, and FX content became a prominent hub within those platforms. FXNOW's role is best understood as the authenticated companion app for the FX linear networks, giving subscribers on-demand access and live or next-day viewing tied to their cable subscription. It is a product brand within the FX Networks house, not a separately incorporated business, and it does not have its own public listing or independent financial reporting.

FXNOW emerged as part of the broader TV Everywhere wave in which US cable networks built authenticated apps so that paying subscribers could watch network programming on devices beyond the television set. FX Networks, the cable unit behind FX, FXX and FXM, launched FXNOW as its branded app for that purpose, offering on-demand episodes and streaming access tied to a viewer's pay-TV login. The app's fortunes are tied to FX itself. FX began as a general-entertainment cable channel and evolved into a prestige programming brand, with FXX added as a comedy-focused sibling and FXM serving as a movie channel. FXNOW carried this portfolio into the app era, giving subscribers a way to catch up on FX series and watch network content on phones, tablets and streaming devices. A major turning point came in 2019, when The Walt Disney Company completed its acquisition of most of 21st Century Fox's assets, bringing FX Networks and its app properties — including FXNOW — under Disney ownership. In the years that followed, Disney pushed its own flagship streaming services and made FX programming a prominent content hub within them, shifting the strategic center of gravity for FX's on-demand library away from standalone network apps. FXNOW has therefore settled into a supporting role: the authenticated companion app for FX's linear channels, serving existing cable subscribers while Disney's larger streaming platforms carry FX content to the broader direct-to-consumer audience. It remains a product brand within FX Networks rather than an independent company.

• FX Networks launches FXNOW as its TV Everywhere authenticated streaming app for FX, FXX and FXM programming.

• The Walt Disney Company completes its acquisition of most of 21st Century Fox assets, bringing FX Networks and FXNOW under Disney ownership.

• Disney makes FX programming a prominent hub within its flagship streaming services, shifting FX's on-demand strategy toward direct-to-consumer platforms.

Authenticated companion streaming app for FX Networks' cable channels, aimed at existing pay-TV subscribers rather than cord-cutters.

• FXNOW app

  Authenticated TV Everywhere app giving pay-TV subscribers on-demand and streaming access to FX, FXX and FXM programming.

• 2019.09.25

  Reported2019.09.25

  Cake short film showcase debuts on FXX[1]短片展映系列《Cake》在 FXX 首播awn.com

  The new short film showcase series Cake debuted on FXX, with the weekly showcase and individual programs also available to FX subscribers through FXNOW.

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1. 1短片展映系列《Cake》在 FXX 首播awn.com