Corporate brand
UnclaimedA broadcast-technology company providing digital services, mobile applications, audience-interaction tools, and related software for radio stations.
Last updated August 31, 2026
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Overview
Aiir is a broadcast-technology company serving radio broadcasters with digital products and online services. The business was founded in the United Kingdom in 2003 by Ricki Lee and Gav Richards, both of whom had backgrounds as radio professionals. It originally operated under the G Media name and developed technology intended to help radio stations manage their digital presence, distribute content, engage audiences, and connect broadcast output with websites, mobile devices, and studio workflows. The company's service portfolio has included website content-management systems and hosting for radio stations, mobile applications for Apple's iOS and Google's Android platforms, and studio-interaction products. These tools are designed for broadcasters that need to publish programme and station information, provide live listening and on-demand digital experiences, manage audience communications, and support presenter-led interaction. The company has supplied services to broadcasters and radio groups including Celador, the Wireless Group, Bauer Radio, Lincs FM Group, Jazz FM, and Quidem. Aiir's development has also been connected with several important digital-radio infrastructure projects in the United Kingdom. In 2009, it became the preferred provider to Independent Radio News for the delivery of digital content to UK radio stations. During 2010 and early 2011, the company contributed to the launch of Radioplayer, the UK radio-listening platform, and developed what was described as the first independent radio-station player console for Juice 107.2 in Brighton. In 2013, Aiir was commissioned to produce the third iteration of the Radioplayer product. That version subsequently saw use beyond the UK, supporting the company's international profile in radio-streaming and station-player technology. In 2015, the business and its platform were rebranded from G Media to Aiir. The change presented the company as a broader broadcast-technology provider rather than only a supplier of web services. International expansion continued in 2016 when Aiir announced an agreement with Premiere Networks covering distribution in the United States and internationally. Although the company had previously maintained offices in Sheffield and New York City, it stated from January 2017 that it operated as a distributed company, with employees working remotely. Aiir later broadened its product scope beyond tools marketed directly to radio stations. In December 2020, it announced Showhost, an application designed to help prepare radio shows and podcasts. The product represented an extension into presenter and producer workflow support. In November 2022, Aiir announced a merger with broadcast-automation software company PlayoutONE, linking its digital-radio products with a company focused on automation and playout systems. In June 2024, Aiir announced the acquisition of RadioNewsAI, an audio artificial-intelligence tool. These moves indicate a continuing strategy of combining station-facing digital services with production, automation, and emerging AI capabilities. Aiir's market identity is therefore centered on software and hosted services for broadcasters rather than on consumer electronics or a conventional media network. Its products sit across station websites, streaming interfaces, mobile applications, studio interaction, presenter preparation, and related broadcast workflows. The company has served both individual stations and larger radio groups, with operations and distribution spanning the UK, the US, and other international markets.
History
Aiir began in the United Kingdom in 2003 as G Media, founded by former radio professionals Ricki Lee and Gav Richards. Its early focus was on helping radio stations extend their broadcast operations into digital channels. The company developed hosted website services, content-management tools, mobile applications, streaming and player experiences, and systems for interaction between stations and their audiences. A significant part of the company's early development involved the growing digital infrastructure of UK radio. In 2009, G Media became the preferred provider to Independent Radio News for delivering digital content to UK radio stations. The company then participated in the launch of Radioplayer during 2010 and early 2011. It also developed an independent radio-station player console for Juice 107.2 in Brighton. In 2013, it was commissioned to create the third iteration of the Radioplayer product, which subsequently gained use internationally. These projects placed the company within the broader transition from conventional broadcast-only distribution toward web listening, station-branded players, and mobile consumption. In 2015, G Media and its platform were rebranded as Aiir. The new name accompanied a broader presentation of the company as a provider of integrated broadcast and digital technology. Aiir's customer base included radio groups and stations such as Celador, the Wireless Group, Bauer Radio, Lincs FM Group, Jazz FM, and Quidem. Its services were designed to support both individual station operations and larger portfolios requiring common digital infrastructure. The company pursued international distribution in 2016 through an agreement with Premiere Networks for the United States and international markets. Aiir had previously operated offices in Sheffield in the UK and New York City in the United States. From January 2017, however, it described itself as a distributed organization, with employees working remotely rather than being organized around those offices. Aiir expanded beyond its core station-facing services in December 2020 with Showhost. The application was designed to assist with the preparation of radio shows and podcasts and was described as the company's first product not directly marketed to radio stations. This broadened the potential user base to presenters, producers, and podcast creators while retaining a connection to audio production. In November 2022, Aiir announced a merger with PlayoutONE, a broadcast-automation software company. The transaction connected Aiir's digital publishing, mobile, player, and interaction capabilities with PlayoutONE's automation and playout expertise. In June 2024, Aiir announced the acquisition of RadioNewsAI, an audio AI tool. The acquisition signaled continued expansion into software that could support the creation, processing, or distribution of audio content. Across its history, Aiir has remained focused on the technical infrastructure surrounding radio and audio. Rather than operating radio stations itself, it supplies software, hosted services, applications, and workflow tools to broadcasters and related audio professionals. Its evolution from G Media into Aiir, its work on Radioplayer, its international distribution relationship, its remote operating model, and its later combination with broadcast-automation and AI capabilities define the principal stages of its development.
- 2024
RadioNewsAI acquisition announced
[1]Aiir announced its acquisition of audio AI tool RadioNewsAI.
- 2022
Merger with PlayoutONE announced
[1]Aiir announced a merger with broadcast-automation software company PlayoutONE.
- 2020
Showhost announced
[1]Aiir introduced Showhost for preparing radio shows and podcasts.
- 2017
Distributed-company model
[1]Aiir stated that it had become a distributed company whose employees worked remotely.
- 2016
Premiere Networks distribution agreement
[1]Aiir announced an agreement with Premiere Networks for distribution in the United States and international markets.
- 2015
Rebrand from G Media to Aiir
[1]The company and its platform adopted the Aiir name.
- 2013
Third Radioplayer product iteration
[1]The company was commissioned to produce the third iteration of Radioplayer, later used internationally.
- 2011
Radioplayer launch participation
[1]The company participated in the launch of the UK Radioplayer and created an independent station-player console for Juice 107.2.
- 2009
Independent Radio News preferred-provider appointment
[1]The company became the preferred provider for delivering Independent Radio News digital content to UK radio stations.
- 2003
G Media founded in the United Kingdom
[1]Ricki Lee and Gav Richards, both former radio professionals, founded the company that later became Aiir.
Products and positioning
A specialist software and hosted-services provider for radio broadcasters, combining digital publishing, streaming and player experiences, mobile applications, audience interaction, and production workflow tools.
Digital publishing
Radio-station websites and content management
Aiir provides website content-management and hosting services for radio broadcasters. These services allow stations and radio groups to publish station information, programme material, presenter details, news, promotional content, and other digital features alongside their broadcast output. The offering reflects the company's original focus on giving radio operators a managed web presence rather than requiring them to build and maintain all publishing infrastructure independently.
Mobile software
Mobile applications
The company develops mobile applications for radio services on iOS and Android. Station-branded apps can provide listening access and digital engagement features in a mobile environment, extending a broadcaster's relationship with its audience beyond terrestrial or desktop listening. The applications form part of Aiir's broader set of hosted and managed digital products for radio stations.
Streaming and listening interfaces · 2011
Radio player and Radioplayer technology
Aiir has developed radio player technology and contributed to multiple stages of Radioplayer development. Its work has included an independent station-player console and the third iteration of the Radioplayer product. These interfaces help stations present live listening and related digital content through web-based, station-branded experiences, with the later Radioplayer implementation used internationally.
Broadcast interaction software
Studio interaction
Aiir's studio-interaction services connect radio-station audiences with broadcast teams and studio workflows. The tools are intended to support interaction around live programming and digital content, helping stations incorporate audience participation into their online and on-air operations. Specific technical functions and product modules are not detailed in the available reference material.
Audio production workflow · 2020
Showhost
Showhost is an application announced by Aiir in December 2020 for preparing radio shows and podcasts. It was notable as the company's first product not marketed directly to radio stations, indicating an extension toward presenters, producers, and other audio creators. The available reference material identifies its preparation role but does not specify all of its production features.
Audio artificial intelligence
RadioNewsAI
RadioNewsAI is an audio artificial-intelligence tool acquired by Aiir in 2024. The acquisition expanded Aiir's portfolio into AI-related audio technology. The available reference material does not provide enough detail to describe the tool's specific models, users, or commercial functions.
Brand decisions
2024
Acquisition of RadioNewsAIM&ABackground
Aiir continued to broaden its broadcast-technology portfolio into artificial-intelligence applications for audio.
Action taken
The company announced that it had acquired RadioNewsAI.
Aftermath
The acquisition added an audio AI tool to Aiir's product and technology portfolio.
2022
Merger with PlayoutONEM&ABackground
Aiir's digital-radio services could be combined with PlayoutONE's broadcast-automation software.
Action taken
The companies announced a merger.
Aftermath
The merger linked digital publishing, player, mobile, and interaction capabilities with broadcast automation and playout technology.
2020
Launch of ShowhostProduct launchBackground
Aiir wanted to extend its product range beyond software marketed directly to radio stations.
Action taken
It announced Showhost, an application for preparing radio shows and podcasts.
Aftermath
Showhost expanded the potential audience for Aiir's products to presenters, producers, and podcast creators.
2016
Premiere Networks distribution agreementStrategyBackground
Aiir sought to distribute its broadcast-digital products beyond its UK base.
Action taken
The company announced a deal with Premiere Networks covering the United States and international distribution.
Aftermath
The agreement supported Aiir's stated international market reach, although the available material gives no financial or performance figures.
2015
Rebranding from G Media to AiirStrategyBackground
The company had developed from a UK radio-technology supplier into a provider of broader digital services and platform products for broadcasters.
Action taken
It renamed the business and its platform from G Media to Aiir.
Aftermath
The Aiir identity was used for subsequent international distribution, product expansion, the PlayoutONE merger, and the RadioNewsAI acquisition.
Recent events
- Unconfirmed
Aiir Scheduler launches automatic music log scheduling and exporting[2]
Aiir launched automatic music log scheduling and exporting for its web-based Aiir Scheduler platform, allowing radio stations to generate and deliver music logs directly to playout systems on a recurring schedule, export up to 30 days of logs in advance, and deliver logs via direct API integration, Dropbox or the Aiir Connect app. The feature is available to all Aiir Scheduler users at no extra cost.
Sources2 sources
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