Gallup
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Last updated November 4, 2026
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History
George Gallup established the American Institute of Public Opinion in 1935 in Princeton, New Jersey. The organization developed a reputation for using structured questionnaires and scientifically selected samples to estimate public attitudes. This approach helped make polling a central part of political and social reporting, while the Gallup name became associated with recurring measurement of public opinion in the United States. The organization expanded its research agenda beyond election preferences. It studied public confidence, social issues, institutions, consumer attitudes, and personal well-being, building historical series that allowed changes in opinion to be tracked over time. By 1948, organizations using the Gallup name had also been established for international polling, although Gallup, Inc. and Gallup International Association are separate entities and should not be treated as one company. During the second half of the twentieth century, Gallup broadened its commercial and institutional work. Beginning particularly in the 1980s, it moved toward analytics and advisory services for companies, government bodies, schools, and nonprofit organizations. Workplace research became an important growth area, with attention to employee engagement, leadership, management practices, customer experience, and organizational performance. The company increasingly positioned polling and survey methodology as inputs to practical decision-making rather than as an end product limited to news coverage. Gallup developed international research programs, including the Gallup World Poll, to collect comparable information about people’s lives and views across countries. Its global work supports public reporting, research publications, and advisory engagements involving governments, development organizations, employers, and other institutions. The company also expanded into education and talent development, offering assessments and consulting designed to help people and organizations identify strengths and improve performance. CliftonStrengths, originally marketed as StrengthsFinder, became one of Gallup’s best-known assessment products. Gallup Press added a publishing channel for the company’s research and management ideas. Digital analytics products and subscription services further extended access to historical U.S. polling, international tracking, and organizational benchmarks. Gallup remains a private, employee-owned company headquartered in Washington, D.C., with a significant Omaha, Nebraska, operation and offices in multiple international markets. Jim Clifton served as chief executive from 1998 until 2022, when Jon Clifton became CEO. In its current form, Gallup combines public-opinion research, workplace science, data products, assessments, publishing, and consulting. Its historical identity as a polling organization therefore coexists with a broader role as an analytics and advisory firm focused on human behavior and organizational outcomes.
- 2022
Jon Clifton becomes CEO
[2]Jon Clifton succeeded Jim Clifton as chief executive.
- 1998
Jim Clifton begins long chief-executive tenure
[2]Jim Clifton became Gallup’s chief executive, later overseeing the company’s continued development as an analytics and advisory firm.
- 1948
International Gallup organizations emerge
[2]Reference material identifies 1948 as the year associated with the establishment of separate international Gallup polling organizations; these should not be confused with Gallup, Inc.
- 1935
American Institute of Public Opinion is founded
[1]George Gallup founded the organization in Princeton, New Jersey, creating the institution that later became Gallup, Inc.
Products and positioning
A global human-experience research and advisory firm connecting public-opinion data, workplace science, analytics, and organizational consulting.
Public-opinion research · 1935
Gallup Poll
The Gallup Poll is the company’s best-known public-opinion research activity. It measures attitudes and views on political, social, economic, and institutional questions through survey research and publishes findings for public and professional audiences. The name represents a continuing research tradition rather than a single consumer product.
International survey research
Gallup World Poll
The Gallup World Poll is an international research program designed to collect comparable information about people’s lives, opinions, and circumstances across countries and regions. Its findings support global reporting, policy analysis, research, and advisory work involving well-being, employment, civic life, and social conditions.
Assessment and talent development
CliftonStrengths
CliftonStrengths, formerly known as StrengthsFinder, is an assessment and development framework that helps individuals identify recurring patterns of talent. Gallup offers associated reports, coaching, educational material, and organizational applications for individual development, teams, managers, and leadership programs.
Management consulting
Gallup Workplace Advisory
Gallup’s workplace advisory services apply its research and measurement practices to employee engagement, manager development, leadership, culture, performance, and organizational change. Services may combine diagnostic surveys, benchmarks, analytics, training, and consulting for employers and institutions.
Publishing
Gallup Press
Gallup Press publishes books and related material concerning management, leadership, workplace behavior, public opinion, and social research. It provides a channel through which Gallup’s research and advisory concepts are presented to professional and general audiences.
Brand decisions
2022
Leadership transition under Jon CliftonStrategyBackground
Jim Clifton’s chief-executive tenure ended after beginning in 1998.
Action taken
Jon Clifton assumed the CEO role.
Aftermath
Gallup continued operating as a private, employee-owned analytics and advisory company.
1980
Expansion from polling toward advisory servicesStrategyBackground
Reference material describes a strategic shift beginning in the 1980s as Gallup broadened its business beyond public-opinion polling.
Action taken
Gallup developed analytics, workplace research, educational consulting, and management advisory services for organizations.
Aftermath
The company evolved into a diversified analytics and advisory firm while continuing its polling and global research activities.
Recent events
Reported
AEP receives Gallup Exceptional Workplace Award[4]
American Electric Power (AEP) received the 2021 Gallup Exceptional Workplace Award, which recognizes organizations with engaged workplace cultures.
Reported
Hologic and Gallup partner to develop Women’s Health Index[5]
Hologic announced that it is teaming up with Gallup to develop the Hologic Women’s Health Index. The article reports that the two had begun collaborating on the survey in 2019.
Sources5 sources
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