Gamavisión
Corporate brand
UnclaimedAn Ecuadorian television network with a long history as a national broadcast channel.
Last updated August 31, 2026
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Overview
Gamavisión is an Ecuadorian television network whose origins date to 1967, when Gerardo Berborich founded the station under the name Telenacional. The service later changed hands, with Marcel Rivas taking control in 1977 and launching the station in its later broadcast form on April 18 of that year. It operated as a terrestrial channel serving major Ecuadorian cities, including Quito, Guayaquil, and Cuenca, using different channel numbers in each market. Its historical identity has therefore been closely tied to free-to-air television rather than to a narrowly defined program franchise or pay-TV service. The network developed a general-interest television schedule that included news, entertainment, imported programming, and locally produced shows. In March 1978, it was carrying a news program presented by journalist Diego Oquendo, an early indication of the channel’s role in Ecuadorian broadcast journalism. Gamavisión was also associated with Televisa as a partner in Ecuador until 2016, linking the station to one of the region’s major Spanish-language television content suppliers. Ownership and control became increasingly complicated after Ecuadorian authorities intervened in assets associated with Grupo Isaías. Public reporting subsequently questioned how the channel’s ownership should be characterized, while reference descriptions identify Company Teledos S.A. Pacific TV as the operating owner and associate the network with Grupo Isaías. This history makes Gamavisión both a media brand and an example of the governance and financial pressures that have affected Ecuador’s broadcast sector. The channel faced financial constraints during the 2010s. In 2014, it reportedly discontinued its Ecuadorian over-the-air rights to The Simpsons and stopped carrying the local comedy program No Noticias, with lack of funds cited as the reason. The network also experienced a prolonged period of organizational and operational deterioration following the 2008 state intervention. By early September 2024, reports indicated that Gamavisión had gone through four liquidators, suggesting continuing financial and administrative instability. For nearly a decade the station was branded as Gama TV and later simply Gama. On October 16, 2017, it restored the Gamavisión name after research found that viewers continued to refer to the channel by its former identity. The change was a brand-reconnection decision: rather than establishing a new identity, the network returned to a name with stronger audience recognition. Gamavisión’s present profile is consequently shaped by three overlapping characteristics—its long-running Ecuadorian broadcast heritage, its exposure to ownership and financial disputes, and its effort to preserve viewer familiarity through the restoration of its historic brand.
History
Gamavisión traces its origins to 1967, when Gerardo Berborich founded the station as Telenacional. In 1977, control passed to Marcel Rivas, who launched the station on April 18 of that year. The service became a terrestrial broadcaster serving several of Ecuador’s principal urban markets, including Quito, Guayaquil, and Cuenca. Its terrestrial assignments included Channel 2 in Quito, Channel 8 in Guayaquil, and Channel 9 in Cuenca. The station developed a general-interest schedule spanning news, entertainment, local productions, and acquired programming. A news program presented by journalist Diego Oquendo was being broadcast by March 1978, establishing an early connection with Ecuadorian news coverage. Over time, the network also became a partner of Televisa in Ecuador, a relationship that continued until 2016. Gamavisión’s corporate history became more complex after Ecuadorian authorities intervened in assets linked to Grupo Isaías in 2008. Although reference descriptions associate the network with Grupo Isaías and identify Company Teledos S.A. Pacific TV as its owner, subsequent reports questioned the precise ownership relationship. The intervention and its aftermath were followed by persistent financial and administrative difficulties. In 2014, the network reportedly dropped its Ecuadorian free-to-air rights for The Simpsons and removed No Noticias from its schedule because it lacked sufficient funds. The station operated for almost ten years under the Gama TV name and subsequently the shorter Gama identity. On October 16, 2017, it reverted to Gamavisión after audience research suggested that viewers still used the historic name when referring to the channel. The renaming represented an attempt to recover established brand recognition rather than continue with the newer Gama branding. The network’s later history remained marked by deterioration and organizational uncertainty. By early September 2024, reports stated that it had had four liquidators since the state intervention period. Publicly available reference material does not establish a complete current ownership, management, programming, or financial picture, but Gamavisión remains identified as an Ecuadorian television network with a legacy extending from the 1960s to the present.
- 2017
Historic Gamavisión name restored
[1]On October 16, the network returned to the Gamavisión name after audience research showed continued public use of the historic identity.
- 2016
Televisa partnership ended
[1]Gamavisión’s partnership with Televisa in Ecuador reportedly ended.
- 2014
Selected programming rights and shows discontinued
[1]The network reportedly stopped broadcasting The Simpsons over the air in Ecuador and discontinued No Noticias because of financial limitations.
- 2008
State intervention in associated assets
[1]Ecuadorian authorities intervened in assets associated with Grupo Isaías, creating continuing questions around the network’s ownership and administration.
- 1978
Early news programming documented
[1]A news program presented by Diego Oquendo was being broadcast by March.
- 1977
Control transferred to Marcel Rivas
[1]Marcel Rivas took control of the station and launched it on April 18, establishing the later phase of its broadcast history.
- 1967
Station founded as Telenacional
[1]Gerardo Berborich founded the Ecuadorian television station under the name Telenacional.
Products and positioning
A long-established Ecuadorian free-to-air television network combining national broadcast reach, news, entertainment, and acquired programming, with a brand identity rooted in audience familiarity.
Free-to-air television network · 1977
Gamavisión television network
Gamavisión’s core offering is an Ecuadorian terrestrial television service. Its historical coverage included Quito, Guayaquil, and Cuenca, with different channel assignments in each city. The schedule has included news, entertainment, local productions, and acquired international programming.
Local comedy program
No Noticias
No Noticias was a local comedy program associated with the network. It was reportedly removed from the schedule in 2014 when Gamavisión faced financial constraints.
Acquired entertainment programming
The Simpsons Ecuador broadcasts
Gamavisión carried The Simpsons on Ecuadorian over-the-air television before reportedly discontinuing those broadcast rights in 2014 because of funding difficulties.
Marketing campaigns
- 2017Return to Gamavisión
Ecuador
The network returned from the Gama TV and Gama identities to the historic Gamavisión name after audience research found that viewers continued to use the older name.
Outcome. The historic brand was restored on October 16, 2017.
Brand decisions
2017
Restore the historic brand nameStrategyBackground
After almost a decade using Gama TV and Gama branding, research indicated that viewers still referred to the station as Gamavisión.
Action taken
The network officially reverted to the Gamavisión name on October 16, 2017.
Aftermath
The change re-established the station’s long-standing public identity.
2014
Reduce programming commitments amid funding pressureOtherBackground
The network was reported to be facing a shortage of funds.
Action taken
It discontinued its Ecuadorian over-the-air broadcasts of The Simpsons and removed the local comedy program No Noticias.
Aftermath
The changes illustrated the financial pressure affecting the channel’s schedule.
Sources2 sources
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