Gambling.com Group
Corporate brand
UnclaimedGambling.com Group is a digital performance-marketing and sports-betting media company serving the online gambling industry.
Last updated August 25, 2026
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Overview
Gambling.com Group is a digital media and performance-marketing company focused on online gambling, sports betting, iGaming, and fantasy sports. Founded in 2006 by Charles Gillespie and Kevin McCrystle, the company built a portfolio of gambling-information and comparison portals intended to connect consumers with licensed online gambling operators. Its business model centers on publishing editorial, comparison, and data-driven content and monetizing user traffic through marketing relationships with betting and gaming companies. The group operates in a sector where search visibility, audience acquisition, betting data, and conversion optimization are central competitive factors. Rather than functioning primarily as a bookmaker or casino operator, Gambling.com Group acts as an intermediary and media platform. Its websites provide information about sportsbooks, casinos, promotions, odds, fantasy sports, and related services, while its commercial activities help operators and media partners acquire and monetize online gambling audiences. The company expanded beyond its original Gambling.com portal through a broader portfolio of sites and acquisitions. Its publishing activities have included coverage of iGaming and fantasy sports. In 2019, growth-equity firm Edison Partners invested $15.5 million in the company, supporting its expansion before its public-market listing. Gambling.com Group became a Nasdaq-listed company in July 2021 under the ticker symbol GAMB. After listing, the group pursued a combination of audience expansion, product diversification, and distribution partnerships. In January 2022, it acquired Roto Sports, the owner of the RotoWire fantasy-sports platform, for $27.5 million. The transaction added a recognized fantasy-sports content and data business to the group. During the same month, the company agreed to provide The McClatchy Company with a data-science platform designed to help monetize online sports-betting traffic. In February 2022, it acquired NDC Media for $69 million, including the BonusFinder.com gambling portal, further enlarging its consumer-facing media portfolio. Gambling.com Group also developed relationships with large general-interest publishers. In February 2023, it entered a partnership with Gannett to provide sports-betting content through the USA Today network. In July 2023, it signed a similar content-distribution agreement with The Independent. These arrangements reflected the wider expansion of regulated sports betting in the United States and the demand among publishers for specialized betting content, affiliate infrastructure, and audience-monetization capabilities. In January 2025, the company completed the acquisition of Odds Holdings, Inc., the parent company of OddsJam. The transaction involved an initial payment of $80 million and a further $80 million contingent on performance. OddsJam is a sports-analytics platform that supplies real-time information intended to help bettors identify potentially profitable opportunities. The acquisition broadened Gambling.com Group's capabilities from editorial and affiliate publishing into betting analytics and tools. The group's positioning is therefore based on specialized online-gambling media, high-intent traffic acquisition, affiliate and performance marketing, sports-betting content, and data products. Its principal growth avenues have included organic publishing, acquisitions, partnerships with mainstream media organizations, and the development of technology that supports sports-betting audiences. The available reference material does not establish a specific headquarters location, current executive roster, or a single corporate parent beyond the publicly listed Gambling.com Group entity.
History
Gambling.com Group was established in 2006 by Charles Gillespie and Kevin McCrystle. From its early development, the business focused on digital publishing and marketing for the online gambling sector. Its portals covered areas including iGaming, sports betting, and fantasy sports, providing consumers with information and comparison material while directing commercially valuable traffic toward gambling operators. The company's model developed around performance marketing: content and search-oriented websites attract users researching betting and gaming products, and commercial relationships monetize those visits. This positioned Gambling.com Group as a media and technology intermediary rather than as a conventional gambling operator. Its activities combined editorial publishing, affiliate marketing, audience acquisition, and, over time, data and analytics capabilities. In September 2019, Edison Partners supplied $15.5 million in growth investment. The funding was an important expansion-stage event before the company entered public markets. In July 2021, Gambling.com Group was listed on Nasdaq under the symbol GAMB, giving the company access to public equity markets and establishing it as a publicly traded participant in the online gambling-media sector. The group accelerated its acquisition strategy in 2022. In January, it acquired Roto Sports, the owner of RotoWire.com, for $27.5 million. RotoWire added fantasy-sports content and data to Gambling.com Group's existing gambling-media activities. Also in January, the group formed a partnership with The McClatchy Company under which it would provide a data-science platform for monetizing online sports-betting traffic. This linked Gambling.com Group's technology and audience capabilities with a large newspaper publisher's digital distribution. In February 2022, the company acquired NDC Media for $69 million. The transaction included BonusFinder.com, adding another gambling portal and broadening the group's consumer acquisition footprint. The deal illustrated the company's strategy of combining organic content production with purchases of established websites and media assets. Gambling.com Group continued to expand through publisher partnerships in 2023. In February, it agreed to provide sports-betting content through Gannett's USA Today network. In July, it signed an agreement to deliver betting content through The Independent. These partnerships gave mainstream publishers access to specialist betting coverage while extending Gambling.com Group's content and monetization infrastructure to broader audiences. In January 2025, Gambling.com Group completed the acquisition of Odds Holdings, Inc., the parent company of OddsJam. The transaction included an initial payment of $80 million and a further $80 million contingent on the acquired business's performance. OddsJam provides real-time sports analytics intended to help bettors locate potentially profitable opportunities. By adding OddsJam, Gambling.com Group expanded its portfolio toward specialized betting tools and live data, complementing its publishing and affiliate-marketing operations. Across its history, the group has evolved from a focused online gambling portal into a broader digital media, marketing, and analytics company. Its development has been shaped by public-market access, acquisitions of gambling and fantasy-sports properties, and distribution agreements with established media organizations. The supplied reference material does not identify a headquarters, current senior leadership team, or additional corporate ownership details.
- 2025
OddsJam acquisition completed
[1]The group completes its acquisition of Odds Holdings, the parent company of the OddsJam sports-analytics platform.
- 2023
Publisher distribution expansion
[1]The company forms sports-betting content partnerships with Gannett's USA Today network and The Independent.
- 2022
Roto Sports acquisition and McClatchy partnership
[1]The company acquires Roto Sports and enters a data-platform partnership with McClatchy.
- 2022
NDC Media acquisition
[1]Gambling.com Group acquires NDC Media, including BonusFinder.com.
- 2021
Nasdaq listing
[1]Gambling.com Group becomes publicly listed on Nasdaq under the ticker GAMB.
- 2019
Edison Partners provides growth investment
[1]Edison Partners invests $15.5 million in the expanding online gambling media company.
- 2006
Gambling.com Group is founded
[1]Charles Gillespie and Kevin McCrystle establish the company to publish and market online gambling content.
Products and positioning
A specialized digital media, affiliate-marketing, and data-platform group for online gambling and sports betting, positioned between consumers, gambling operators, and mainstream media publishers.
Online gambling media and comparison portal
Gambling.com
Gambling.com is the group's core online gambling media property. It publishes information and comparison content related to sports betting, online casinos, and other gambling products. The portal supports the group's performance-marketing model by attracting users researching operators and offers and connecting that audience with commercial partners.
Fantasy-sports media and data
RotoWire.com
RotoWire.com is a fantasy-sports platform acquired through the purchase of Roto Sports in 2022. It contributes fantasy-sports editorial coverage and data capabilities to Gambling.com Group's broader portfolio, extending the company's reach beyond direct online gambling comparison and betting content.
Online gambling portal
BonusFinder.com
BonusFinder.com became part of Gambling.com Group through the 2022 acquisition of NDC Media. The portal is focused on online gambling information and promotional comparisons, providing another consumer-facing property for attracting and monetizing users interested in betting and gaming products.
Sports-betting analytics platform
OddsJam
OddsJam is a sports-analytics platform acquired through Odds Holdings, Inc. Its tools use real-time data to help bettors compare opportunities and identify potentially profitable betting situations. The product adds analytics and utility-oriented functionality to Gambling.com Group's established publishing and performance-marketing businesses.
Marketing campaigns
- 2023USA Today sports-betting content partnership
United States
The company partnered with Gannett to provide sports-betting content through the USA Today network.
Outcome. The agreement extended Gambling.com Group's specialized betting content to a large general-interest media network.
- 2023The Independent betting-content partnership
International
Gambling.com Group agreed to deliver betting content through The Independent.
Outcome. The deal broadened the group's distribution through an established news publisher.
- 2022McClatchy sports-betting data partnership
United States
Gambling.com Group agreed to provide McClatchy with a data-science platform designed to help monetize online sports-betting traffic.
Outcome. The partnership expanded the group's role as a technology and monetization provider for a mainstream publisher.
Brand decisions
2025
Acquisition of Odds HoldingsM&ABackground
The group pursued expansion into sports-betting analytics and real-time decision-support tools.
Action taken
Gambling.com Group completed the acquisition of Odds Holdings, Inc., the parent company of OddsJam, for an initial $80 million payment plus up to $80 million in contingent consideration.
Aftermath
The acquisition added a sports-analytics platform to the group's media, affiliate, and audience-monetization portfolio.
Acquisition consideration. $80 million initial payment plus up to $80 million contingent consideration (January 2025)
2022
Acquisition of Roto SportsM&ABackground
The group sought to broaden its audience and capabilities beyond core online gambling publishing.
Action taken
Gambling.com Group acquired Roto Sports, owner of RotoWire.com, for $27.5 million.
Aftermath
The acquisition added fantasy-sports media and data to the company's portfolio.
Acquisition consideration. $27.5 million (January 2022)
2022
Acquisition of NDC MediaM&ABackground
Gambling.com Group continued consolidating online gambling publishing assets.
Action taken
The company acquired NDC Media for $69 million, including BonusFinder.com.
Aftermath
The deal expanded the group's portfolio of gambling portals and consumer-acquisition channels.
Acquisition consideration. $69 million (February 2022)
2021
Public listing on NasdaqStrategyBackground
After years of operating as a digital gambling-media and performance-marketing company, Gambling.com Group pursued access to public capital markets.
Action taken
The company listed on Nasdaq under the ticker GAMB.
Aftermath
The listing established the group as a publicly traded company and supported its subsequent acquisition-led expansion.
Recent events
Reported
Gambling.com Group introduces 2022 financial outlook[2]
Gambling.com Group introduced its 2022 financial outlook, estimating full-year revenue of $71 million to $76 million and adjusted EBITDA of $22 million to $27 million.
Reported
Gambling.com Group announces preliminary 2021 financial results[2]
Gambling.com Group announced preliminary estimates of its 2021 financial results, including estimated revenue, net income, adjusted EBITDA and free cash flow.
Reported
Gambling.com Group appoints Dan D’Arrigo to its board[3]
Gambling.com Group appointed Dan D’Arrigo to its board of directors; he will chair the nominating and governance committee and serve on the audit committee.
Reported
Gambling.com Group prices initial public offering[4]
Gambling.com Group announced the pricing of its initial public offering of 5,250,000 ordinary shares at $8.00 per share.
Reported
Gambling.com Group appoints Johannes Bergh as chief strategy officer[5]
Gambling.com Group appointed Johannes Bergh as its new chief strategy officer.
Reported
Gambling.com Group launches SlotSource.com[6]
Gambling.com Group launched SlotSource.com, a website providing reviews of more than 150 online slots and organizing online casinos and games by state availability in the United States.
Reported
Gambling.com Group partners with Clarion for the 2020 American Gambling Awards[7]
Gambling.com Group announced a partnership with Clarion to bring the 2020 American Gambling Awards to ICE North America in New Orleans.
Sources7 sources
- 1Gambling.com Groupen.wikipedia.org
- 2Gambling.com Group公布2022年财务展望prnewswire.com
- 3Gambling.com Group任命Dan D’Arrigo为董事会成员igamingbusiness.com
- 4Gambling.com Group确定首次公开募股价格prnewswire.com
- 5Gambling.com Group任命Johannes Bergh为首席战略官igamingbusiness.com
- 6Gambling.com Group推出SlotSource.comprnewswire.com
- 7Gambling.com Group与Clarion合作举办2020年美国博彩大奖prnewswire.com
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