Gamesight

Gamesight is a performance marketing technology and services company focused on PC and console games. It provides game companies with data, software, and expertise to reach players across the entire game lifecycle, from pre-launch audience research through launch campaigns and post-launch growth. Its platform combines marketing measurement and attribution with creator marketing, creator programs, and creator-led playtests. The company positions itself as a single source of truth for game performance marketing. Its measurement platform processes over 1.1 billion gaming data points per day, attributes 5.2 billion installs, purchases, and interactions annually, and measures more than $250 million in marketing spend per year. On the creator side, Gamesight maintains a database of over 129 million gaming content creators across Twitch, YouTube, TikTok, and X, and works with more than 20,000 creators annually on paid activations. It claims to be the only company tracking gaming creator content to sales and in-game purchases for both PC and console games. Gamesight serves over 1,000 games around the world. Its customers collectively spend more than $1 billion on marketing while executing over 100,000 campaigns and partnering with more than 10,000 influencers a year through the platform. The company describes itself as the trusted launch partner for the last three "Games of the Year" and a go-to choice for top brands and AAA games. Gamesight is headquartered in Seattle, Washington, United States, and operates globally, with leadership spanning North America and Europe. Its leadership team includes CEO Adam Lieb, CTO Robert Syvarth, CFO Crystal DiCarlo, CRO Dan Laughlin, and other executives covering creator strategies, creator marketing, data and measurement, operations, and strategic partnerships. The company is privately held.

Gamesight was founded to help game companies build, understand, and grow their fanbase by bringing community, marketing, and analytics together. The company emerged as a specialist in performance marketing for PC and console games, an area where marketers historically lacked reliable options for managing spend and creating accurate attribution models. Gamesight built its business around two complementary pillars: measurement and attribution, and creator marketing. Its measurement platform was developed to transform fragmented marketing data into actionable insights, processing over 1.1 billion gaming data points per day and attributing 5.2 billion installs, purchases, and interactions annually. The company also measures more than $250 million in marketing spend per year. On the creator side, Gamesight developed discovery tooling that analyzes over 129 million gaming content creators across Twitch, YouTube, TikTok, and X. Each year, more than 20,000 creators collaborate with Gamesight on paid activations. The company states it is the only one tracking gaming creator content to sales and in-game purchases for both PC and console games. Gamesight supports game companies across the entire game lifecycle. Pre-launch services include playtests, market research, and a CPM Directory. At launch, it offers influencer activations, marketing measurement, and user acquisition. Post-launch, it provides creator programs and growth marketing. The company reports serving over 1,000 games around the world, with customers spending over $1 billion on marketing, executing over 100,000 campaigns, and partnering with over 10,000 influencers a year through its platform. Gamesight is headquartered in Seattle, Washington, United States, and operates globally. Its leadership team includes CEO Adam Lieb, CTO Robert Syvarth, CFO Crystal DiCarlo, CRO Dan Laughlin, and other executives responsible for creator strategies, creator marketing, data and measurement, operations, and strategic partnerships. The company remains privately held.

The #1 marketing measurement solution for PC & console games; the industry's best creator marketing; a single source of truth for game performance marketing.

• Measurement & Attribution

  Know the attribution products for PC and Console games.

• Creator Marketing

  We build and execute the most impactful creator strategies at scale.

• Creator Programs

  Our creator programs are the backbone of the most successful long-term gaming launches.

• Creator-Led Playtests

  Drive playtests to market and gather insight at any point in your growth campaigns.

1. 1Performance Marketing for PC & Console games | Gamesightgamesight.io
2. 2About Gamesightgamesight.io
3. 3Creator Marketing | Gamesightgamesight.io
4. 4Measurement | Gamesightgamesight.io
5. 5Gamesight - Wikidatawikidata.org