Ganpoom

Ganpoom (Korean: 간판의품격, literally "the dignity of signage"; also shortened to 간품) is a South Korean online marketplace and price-comparison platform for commercial sign-making (간판), operated by Clashy Company (클래시컴퍼니). The service addresses a famously opaque domestic signage market — estimated at roughly 700,000 signs per year — by letting small business owners compare real installation prices and connect directly with vetted sign fabricators. Its two core features are an "online sign tour" that maps actual storefront signs in a neighborhood so users can see local pricing and styles, and a real-time, non-face-to-face quote comparison system in which a user submits a brief and receives bids from multiple contractors within 24 hours. The company behind the platform, Clashy Company, was incorporated in 2018, and the Ganpoom service launched in 2019 together with a registered patent for map-based sign touring. It has since accumulated more than 79,000 users, over 36,000 cumulative contracts, and more than 3,300 customer reviews with an average rating of about 4.9. The platform covers a wide range of business categories — bakeries and cafés, restaurants and bars, beauty and hair salons, general retail, studios and flower shops, offices, fitness and yoga studios, and academies — and publishes editorial content such as sign-type price guides and regional permit/reporting rules. Ganpoom positions itself as a neutral intermediary that reduces information asymmetry between small business owners and sign contractors, aiming for a "win-win ecosystem" in which owners get reasonable choices and capable contractors get new growth opportunities. It is a private, venture-backed startup: Clashy Company received seed investment and technology certification from the Korea Technology Finance Corporation (KIBO), was recognized as a venture company in 2019, and established a corporate-affiliated research institute. The company has won recognition in Korean startup programs, including selection in COMEUP 2020's Rookie League and a Seoul Metropolitan Government market award in 2021. Its headquarters are in Gangseo-gu, Seoul.

Ganpoom (간판의품격) was created by Clashy Company (클래시컴퍼니), a South Korean startup incorporated in 2018. The service was launched in 2019, alongside the registration of a patent for a map-based sign tour feature. The platform was designed to solve a long-standing problem in Korea's sign-making industry: the market, estimated at around 700,000 signs per year, was highly closed and opaque, making it difficult for small business owners to know fair prices or find reliable contractors. In its early years, Ganpoom focused on building both sides of its marketplace. For business owners, it offered a map-based "online sign tour" that displays actual storefront signs in a given area, letting users see local styles and price levels. It also introduced a real-time, non-face-to-face quote comparison service: a user submits a brief in about five minutes, contractors bid within 24 hours, and the user compares quotes for free before signing with the chosen contractor. For contractors, the platform provided a channel to reach new customers and showcase portfolios. The company's milestones reflect steady recognition from the Korean startup ecosystem. In 2019, Clashy Company obtained venture company certification from the Korea Technology Finance Corporation (KIBO) and launched the Ganpoom service. In 2020, it received seed investment and technology certification from KIBO, established a corporate-affiliated research institute, was selected for the Rookie League at COMEUP 2020 (Korea's largest startup festival), and was named an outstanding company at the 6th KIBO Venture Camp final demo day. That same year, the platform launched its web version and announced an app store release, and by July 2020 it had reached 1 billion KRW in cumulative transaction value within 10 months of launch. In 2021, Clashy Company won the Seoul Metropolitan Government Market Award at the Seoul Campus Town Festival Demo Day and was selected in Yonsei University's Campus Town startup competition. In 2022, Ganpoom graduated the Initial Startup Package with a top evaluation and was selected for the Startup Leap Package. By the mid-2020s, the platform reported more than 79,000 cumulative users, over 36,000 cumulative contracts, and more than 3,300 customer reviews with an average rating of about 4.9. It also expanded its content offerings, publishing guides on sign-type pricing and regional sign reporting and permit rules. The company is headquartered in Gangseo-gu, Seoul, and continues to operate as a private, venture-backed platform.

• Clashy Company (주식회사 클래시컴퍼니) incorporated.

• Ganpoom service launched; map-based sign tour patent registered; venture company certification obtained from KIBO.

• Seed investment and technology certification from KIBO; corporate-affiliated research institute established; selected for COMEUP 2020 Rookie League; named outstanding company at 6th KIBO Venture Camp final demo day.

• Web version launched; app store release announced.

• Cumulative transaction value reached 1 billion KRW within 10 months of launch.

• Won Seoul Metropolitan Government Market Award at Seoul Campus Town Festival Demo Day; selected in Yonsei University Campus Town startup competition.

• Graduated Initial Startup Package with top evaluation; selected for Startup Leap Package.

A neutral intermediary that reduces information asymmetry in the Korean sign-making market, offering small business owners transparent price comparison and capable contractors new growth opportunities.

• Real-time non-face-to-face quote comparison

  Users submit a brief in about five minutes and receive bids from multiple contractors within 24 hours, then compare quotes for free.

• Map-based online sign tour

  A patented feature that maps actual storefront signs in a neighborhood so users can see local styles and prices.

• 1:1 contractor matching

  Users can directly consult and match with a chosen contractor after comparing quotes.

• Signage price guides and permit information

  Editorial content covering sign-type pricing and regional sign reporting and permit rules.

1. 1간판 제작부터 가격 비교까지 한 번에 - 간판의품격ganpoom.com
2. 2회사소개 | 간판의품격ganpoom.com
3. 3Ganpoom - Wikidatawikidata.org