Gazelli Group

Gazelli Group Ltd. is a family-owned cosmetics manufacturing company based in Baku, Azerbaijan. Founded in 1999 by Dr. Zarifa Hamzayeva, the company developed from a laboratory and factory into a producer and distributor of cosmetics sold across Azerbaijan and selected international markets. Its business combines research into natural cosmetic ingredients with manufacturing technology, while its brand identity draws on Azerbaijani and broader regional cultural traditions. The company’s name comes from “gazel,” a Near and Middle Eastern poetic form associated with beauty, youth and love. This reference reflects Gazelli Group’s stated effort to connect cosmetics with traditional recipes, local ingredients, art, poetry and cultural heritage. The company’s products are described as using ingredients found in Azerbaijan, giving the group a distinct national and regional identity within the cosmetics sector. Hamzayeva was born in Baku and trained as a physician at Azerbaijan Medical University. Before establishing Gazelli Group, she spent more than 15 years working in practical science and research. Her interest in the properties and applications of natural ingredients led to the creation of the company’s laboratory and factory in 1999. The facility was located on the outskirts of Baku and was later expanded substantially. By 2006, the manufacturing site had grown to more than 10,000 square metres of production space. At that stage, the factory was reported to have capacity for at least one million units per month. The expansion allowed Gazelli Group to create and manufacture several cosmetics brands rather than operate only as a single-product label. Public reference material does not provide a complete, authoritative list of those brands or product lines, so the group is best characterized broadly as a cosmetics manufacturer and brand house. Gazelli Group has participated in international cosmetics exhibitions and received Azerbaijani and international recognition for product quality and production standards. Reported awards include the SIMURG award in 2002 and the UGUR award in 2005. These recognitions helped support the company’s positioning around local production, quality and the combination of natural ingredients with modern formulation methods. The group expanded beyond its domestic market through distribution arrangements in Russia, Turkey, Georgia and Ukraine. In September 2011, its products were launched at Urban Retreat in Harrods in London, giving the brand a high-profile retail presence in the United Kingdom. Reference material also states that the brand began selling products in Pakistan in 2021. These markets indicate an export-oriented strategy focused on nearby Eurasian markets, supplemented by selected international retail placements. Gazelli Group’s positioning is therefore built around Azerbaijani origin, family ownership, cosmetics manufacturing capability, natural ingredients and cultural storytelling. Its public profile remains more limited than that of the largest global beauty groups, and available reference material does not establish a public listing, a separately identified parent company, or a detailed current executive structure beyond Dr. Hamzayeva’s role as founder and president.

Gazelli Group was established in Baku, Azerbaijan, in 1999 by Dr. Zarifa Hamzayeva. Hamzayeva had trained as a physician at Azerbaijan Medical University and had worked for more than 15 years in practical science and research before entering cosmetics manufacturing. Her research into the uses and benefits of natural ingredients informed the company’s founding concept: combine traditional recipes and regional ingredients with contemporary cosmetic technology. The company opened a laboratory and factory in 1999 on the outskirts of Baku. Its name derives from “gazel,” a Near and Middle Eastern poetic form traditionally associated with beauty, youth and love. The name expresses Gazelli’s attempt to link beauty products with the cultural and literary heritage of Azerbaijan and the surrounding region. The company has also described its brands as incorporating traditional art, poetry and culture, alongside ingredients associated with Azerbaijan. Gazelli’s manufacturing operation expanded during its early years. By 2006, the factory reportedly covered more than 10,000 square metres of production space and had the capacity to produce at least one million units per month. This expansion transformed the company from a small laboratory-based operation into a larger cosmetics manufacturer capable of supporting several brands and broader distribution. The group participated in international cosmetics exhibitions and received reported quality and production-related awards, including SIMURG in 2002 and UGUR in 2005. These awards form part of the company’s public account of its development and recognition in Azerbaijan and internationally. Gazelli subsequently built distribution in Russia, Turkey, Georgia and Ukraine. Its international retail profile expanded in September 2011 when the brand launched at Urban Retreat in Harrods in London. The group later entered Pakistan, where reference material records product sales beginning in 2021. The available sources do not provide a detailed chronology of individual product launches, acquisitions, ownership changes or changes in manufacturing facilities. Today, Gazelli Group is presented as a family-owned Azerbaijani cosmetics company with manufacturing, brand-development and export activities. Its identity remains centered on the combination of natural ingredients, scientific formulation, industrial production and Azerbaijani cultural references. Because public information about its individual brands and current corporate structure is limited, its history is more clearly documented at the group and manufacturing level than at the level of specific product franchises.

• 2021

  Entry into Pakistan

  [1]Gazelli Groupen.wikipedia.org

  Reference material states that Gazelli products began selling in Pakistan from 2021.

• 2011

  Launch at Urban Retreat in Harrods

  [1]Gazelli Groupen.wikipedia.org

  Gazelli products launch at Urban Retreat in Harrods, London, in September.

• 2006

  Manufacturing expansion

  [1]Gazelli Groupen.wikipedia.org

  The Baku-area factory is reported to have expanded to more than 10,000 square metres and to have reached a minimum capacity of one million units per month.

• 2005

  UGUR recognition

  [1]Gazelli Groupen.wikipedia.org

  Gazelli is reported to receive the UGUR award.

• 2002

  SIMURG recognition

  [1]Gazelli Groupen.wikipedia.org

  Gazelli is reported to receive the SIMURG award as part of its national and international recognition for quality and production standards.

• 1999

  Gazelli Group is founded

  [1]Gazelli Groupen.wikipedia.org

  Dr. Zarifa Hamzayeva establishes Gazelli Group in Baku and opens its laboratory and cosmetics factory.

An Azerbaijani, family-owned cosmetics manufacturer emphasizing locally sourced or Azerbaijan-associated natural ingredients, traditional formulations, cultural heritage and modern production technology.

• Skincare and cosmetics

  Gazelli skincare and cosmetics

  Gazelli Group develops and manufactures cosmetics and personal-care products under brands created by the group. Public reference material emphasizes formulations using natural ingredients associated with Azerbaijan and a combination of traditional recipes with modern production technology. The available source does not identify a complete product catalogue or provide sufficiently specific information to describe individual formulas, sizes or current availability.

1. 1Gazelli Groupen.wikipedia.org