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A 100% family-owned international group founded in 1960, active in automobile retail, mass retail, and industrial and diversified activities.

Last updated September 10, 2026

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Overview

GBH is a 100% family-owned group founded in 1960. It operates in automobile retail, mass retail, and industrial and diversified activities, and is present in 19 territories with more than 19,300 employees. Its international sites include Morocco, Algeria, China, Ivory Coast, and Metropolitan France.

History

GBH was founded in 1960 and is a 100% family-owned group. It has grown into an international group with more than 19,300 employees present in 19 territories. Its activities include automobile retail, mass retail, and industrial and diversified activities. Its international sites include Morocco, Algeria, China, Ivory Coast, and Metropolitan France.

Recent events

  • Reported

    WGBH rebrands as GBH[3]

    WGBH changed its call letters and rebranded as GBH, effective September 1, 2020. The organization said the change reflected increased digital and on-demand access to its programming.

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