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Geertruida is an independent Dutch record label, record shop and guitar shop based in a century-old house in Haarlem, releasing vinyl, cassettes, CDs and digital music.

Last updated September 28, 2026

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Overview

Geertruida is an independent Dutch record label and record shop based in Haarlem, the Netherlands. According to its own about page, it operates out of a century-old house that serves simultaneously as the founders' home, studio and office, and as a record label, a record shop and a guitar shop. The same space functions as a place where musicians can sleep, hang out, party and play shows, reflecting an explicitly artist-first philosophy: the label states that it tries to arrange everything from an artist's perspective and always puts the music first. The label's catalogue is deliberately curated rather than mass-market. Geertruida says the records it releases are above all those it believes deserve to be out there — the ones it would want in its own record collection. Its shop carries a broad mix of formats: vinyl, cassettes, CDs, digital releases, singles, merchandise and even cassette players. Releases span Dutch acts such as L.A. Sagne, Snackbar, Antzaker, FLUITKETEL, Allicht, Flowers/Ghosts&Echoes, her loving aftertaste, Dorpsstraat 3 and M.J.H. Thompson + Volksorkest, alongside international artists including desolat (Austria), Citizenry (Canada), MATA (Italy) and GOSUB-1000 (UK). This mix of local and international, physical and digital output is central to the label's identity. Geertruida is legally organised as a foundation, Stichting Geertruida, registered with the Chamber of Commerce in Amsterdam under number 58985506 and with VAT number NL853267327B01. Its contact address is Rijksstraatweg 144, 2022 DE Haarlem, The Netherlands, and its banking is handled through ING Bank in Haarlem. The label communicates with artists and customers primarily by email and through its online shop, which lists hundreds of products. As a small independent operation, Geertruida is not a publicly listed company and does not disclose detailed financial information. Its significance lies in its role within the Dutch and wider European DIY/independent music scene: it combines the functions of a label, a physical shop, a rehearsal and performance space and a community hub in a single location. The label also organises or participates in events such as uiuiFEST, for which it has produced merchandise including shirts and longsleeves. Because Geertruida is a niche independent label, public information about its founding date, founders and internal structure is limited. What is clear from its own materials is its operating model: a foundation-run, Haarlem-based house that releases and sells music it personally believes in, supports artists practically, and keeps a strong physical-format focus — especially vinyl and cassettes — while also offering digital releases.

History

Geertruida is an independent Dutch record label and shop based in Haarlem, the Netherlands. Its own about page describes it as operating from a century-old house that serves as home, studio and office, and simultaneously as a record label, a record shop and a guitar shop. The same building is described as a place for musicians to sleep, hang out, party and play shows, and the label states that it tries to provide and arrange everything from an artist perspective, always putting the music first. The label's curatorial stance is explicit: the records it releases are, in its words, most of all the ones it thinks deserve to be out there — the ones it would want in its own record collection. This positions Geertruida less as a commercial hit-factory and more as a taste-driven independent imprint embedded in a physical, community-oriented space. Geertruida's catalogue spans Dutch and international artists and multiple formats. Its shop lists releases on vinyl, cassette, CD and digital, plus singles, merchandise and cassette players. Dutch acts in the catalogue include L.A. Sagne, Snackbar, Antzaker, FLUITKETEL, Allicht, Flowers/Ghosts&Echoes, her loving aftertaste, Dorpsstraat 3 and M.J.H. Thompson + Volksorkest. International releases include desolat from Austria, Citizenry from Canada, MATA from Italy and GOSUB-1000 from the UK. The shop page indicates a catalogue of hundreds of products, with vinyl and cassette particularly prominent. Legally, the label operates as Stichting Geertruida, a foundation registered with the Chamber of Commerce in Amsterdam under number 58985506, with VAT number NL853267327B01. Its address is Rijksstraatweg 144, 2022 DE Haarlem, The Netherlands, and its banking is with ING Bank in Haarlem. Contact is handled by email at label(at)geertruida(dot)net. As a foundation-run independent label, it is not publicly listed and does not publish detailed financial or ownership information. Beyond releasing and selling records, Geertruida functions as a small music hub: it hosts shows, offers guitars and pedals for customers to try, and produces merchandise. It has been associated with events such as uiuiFEST, for which it has sold shirts and longsleeves. The label's combination of label, shop, performance space and informal artist accommodation in a single Haarlem house is central to its identity within the Dutch and European independent music scene. Publicly available information does not specify the label's founding year or founders, and no major corporate milestones, funding rounds or ownership changes are documented in the supplied evidence. Its history is therefore best understood through its operating model and catalogue rather than through dated corporate events.

Products and positioning

Independent, artist-first Dutch record label and shop focused on curated physical-format releases (vinyl, cassette, CD) alongside digital, operating from a century-old house in Haarlem.

  • desolat (AT) – People As Idiots & Idiots As Leaders (Vinyl)

  • Citizenry (CA) – Citizenry (Cassette)

  • Snackbar (NL) – Snackbar EP 2 (Vinyl)

  • L.A. Sagne (NL) – Good Company (Vinyl)

  • L.A. Sagne (NL) – Good Company (CD)

  • Antzaker (NL) – Voor Wolf en Worm... (Cassette)

  • FLUITKETEL (NL) – Sudergo! (Cassette)

  • Allicht (NL) – Allicht (Cassette)

  • Flowers/Ghosts&Echoes (NL) – Flow //// State __ (Cassette)

  • L.A. Sagne (NL) – Rampage (Digital)

  • her loving aftertaste (NL) – Hot Head (Digital)

  • MATA (IT) – Dreaming is a combination of juxtaposed images and sensations resulting from predictive calculations (Cassette)

  • M.J.H. Thompson + Volksorkest (NL) – ASC F9 (Digital)

  • Dorpsstraat 3 (NL) – Ik heb geen zin om op te staan (Digital)

  • GOSUB-1000 (UK) – 8 TRA$X (Cassette)

  • uiuiFEST#3 longsleeve

  • uiuiFEST#3 shirt

  • NINM Lab Cassette Player

Sources5 sources

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