GeForce NOW

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NVIDIA's cloud gaming service that streams PC games from remote servers to players' own devices.

Last updated October 30, 2026

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Overview

GeForce NOW is NVIDIA's cloud gaming service, a product brand within the company's GeForce gaming line. Rather than selling a console or a dedicated streaming box, NVIDIA operates remote data-center GPUs and streams PC games over the internet to devices players already own — Windows and macOS computers, Android and iOS phones and tablets, NVIDIA Shield TV, smart TVs, and Chromebooks. Because the heavy rendering happens in NVIDIA's data centers, subscribers can play graphically demanding PC titles on modest hardware. The service's defining characteristic is that it connects to the game stores where players already own titles. GeForce NOW links accounts from Steam, Epic Games Store, Ubisoft Connect, GOG, Xbox/Microsoft Store and others, so members stream games they have purchased rather than buying a separate cloud library. NVIDIA also offers a rotating catalog of games playable through the service, including titles made available to members, and a free tier alongside paid Priority and Ultimate (formerly RTX 4080-class) memberships that differ in session length, resolution, frame rate and access to RTX features such as ray tracing and DLSS. GeForce NOW is positioned as hardware-agnostic and store-agnostic: NVIDIA markets it as a way to turn existing devices into gaming rigs, and it competes with other cloud gaming platforms while differentiating itself by not requiring users to repurchase games. The brand sits inside NVIDIA's GeForce ecosystem, alongside GeForce RTX graphics cards, and is used to promote RTX technologies to a broader audience. The service has expanded internationally through partnerships with telecommunications and infrastructure operators, and NVIDIA has continued to upgrade its server hardware generations — from earlier Tesla-based pods to RTX-class and Ada Lovelace-generation GPUs — to raise streaming quality. GeForce NOW is owned and operated by NVIDIA Corporation, a publicly traded company (NASDAQ: NVDA) headquartered in Santa Clara, California. The brand is active and continues to add supported games, regions and device types.

History

GeForce NOW grew out of NVIDIA's long-running experimentation with streaming games from remote GPUs. NVIDIA first demonstrated cloud-based game streaming technology in the mid-2010s, and the service was introduced in beta form in 2015 as NVIDIA GRID, later renamed GeForce NOW. Early access was limited, initially tied to NVIDIA's own Shield devices before expanding to PCs and Macs. A major turning point came in 2020, when NVIDIA transitioned GeForce NOW from a beta to a commercial service with free and paid Founders memberships. The launch coincided with the service's expansion to a broad set of devices and its model of connecting to existing game stores. Around the same time, several publishers withdrew their titles from the service, prompting NVIDIA to clarify that members stream games they own on third-party stores rather than receiving a bundled catalog. NVIDIA subsequently introduced new membership tiers. The Priority tier replaced Founders, offering longer sessions and RTX-enabled streaming, and in 2023 NVIDIA launched the Ultimate tier built on Ada Lovelace-generation GPUs, marketed around high frame rates, 4K streaming and advanced ray tracing. NVIDIA has periodically upgraded its data-center hardware, retiring older server generations as new ones arrive. Internationally, GeForce NOW expanded through partnerships with telecommunications and infrastructure companies in Europe, Asia and Latin America, and NVIDIA has steadily added supported regions and data centers. The service also broadened device support to include Chromebooks, smart TVs, mobile browsers and more. Throughout, GeForce NOW has remained a brand within NVIDIA's GeForce gaming business, used to showcase RTX technologies and to reach players who lack high-end gaming PCs.

2023
Ultimate membership launched on Ada Lovelace-generation GPUs.
2021
Priority membership tier introduced, replacing Founders.
2020
GeForce NOW exits beta as a commercial service with free and paid Founders memberships.
2015
NVIDIA launches cloud game streaming beta as NVIDIA GRID, later renamed GeForce NOW.

Products and positioning

Hardware-agnostic, store-agnostic cloud gaming that lets players stream PC games they already own to devices they already have.

GeForce NOW Free
Ad-supported tier with limited session length and standard streaming quality.
GeForce NOW Priority
Paid tier with longer sessions, priority access and RTX-enabled streaming.
GeForce NOW Ultimate
Top tier built on Ada Lovelace-generation GPUs, marketed for high frame rates, 4K and advanced ray tracing.

Recent events

2026.10.29
Nvidia introduces four-month GeForce NOW plans in India[2]Nvidia 在印度推出 GeForce NOW 四个月订阅方案moneycontrol.com
Nvidia introduced four-month Performance and Ultimate subscription plans for GeForce NOW in India, priced at Rs 3,499 and Rs 6,999, respectively. The article says the plans provide the same benefits as the corresponding monthly subscriptions at a lower overall cost.
Unconfirmed
Reported2026.08.14
NVIDIA releases native Linux GeForce NOW app[3]英伟达发布原生Linux版GeForce NOW应用itbrief.co.nz
NVIDIA released the native Linux app for GeForce NOW from beta, adding a Flatpak repository for installation and updates, and announced cloud gaming updates including DLSS Frame Generation latency tuning and a server-side CPU performance adjustment for Performance tier subscribers.
Unconfirmed
Reported2021.03.18
GeForce NOW replaces Founders registrations with higher-priced Priority membership[4]GeForce NOW 以价格更高的 Priority 会员取代 Founders 会员注册wccftech.com
NVIDIA closed registrations for GeForce NOW Founders membership and replaced them with Priority membership, priced at $9.99 per month compared with $4.99 for Founders. Existing Founders members could retain the previous price while their accounts remained in good standing.
2021.03.18
Reported2021.03.18
GeForce NOW begins rolling out streaming quality improvements[4]GeForce NOW 以价格更高的 Priority 会员取代 Founders 会员注册wccftech.com
GeForce NOW began rolling out streaming quality improvements with update 2.0.28, including adaptive Vsync and adaptive de-jitter technology.
2021.03.18
Reported2021.03.18
GeForce Now raises paid subscription prices[5]GeForce Now提高付费订阅价格techtimes.com
NVIDIA’s GeForce Now raised the price of paid memberships to $10 per month or $100 per year, with the memberships renamed “Priority.” Existing Founders members could keep their price while subscribed.
2021.01.28
Reported2021.01.28
NVIDIA launches GeForce NOW Thursday campaign[6]NVIDIA推出GeForce NOW Thursday活动wccftech.com
NVIDIA introduced its GeForce NOW Thursday campaign, an ongoing commitment to bring PC games and service updates to members each week.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
2021.01.28
Reported2021.01.28
GeForce Now adds The Medium and other games to its library[7]GeForce Now将《The Medium》等游戏加入游戏库windowscentral.com
GeForce Now added The Medium to its library at launch, with RTX ray tracing and DLSS enabled. The article also reports additions including the Immortals: Fenyx Rising demo and other titles.
2020.11.20
Reported2020.11.20
GeForce NOW streaming begins on iOS Safari[8]GeForce NOW开始在iOS Safari上串流hk.news.yahoo.com
GeForce NOW began streaming in beta through iOS Safari, allowing members to access the service from an iPhone or iPad.
2020.08.26
Reported2020.08.26
GeForce Now becomes available on Chromebooks in beta[9]GeForce Now以测试版登陆Chromebookthesouthafrican.com
Nvidia's GeForce Now game-streaming service became available as a beta on Chromebooks, allowing users to play supported games on those devices.
2020.08.19
Reported2020.08.20
GeForce Now expands to Chromebooks in beta[10]GeForce Now以Beta形式拓展至Chromebookunwire.hk
Nvidia announced that its GeForce Now game-streaming service would expand to compatible Chromebooks in beta; users could access it through a browser starting the day of the report.

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