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GEN-I d.o.o. Beograd

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Corporate brand

Unclaimed

Serbian subsidiary of the Slovenian GEN-I energy group, active in electricity trading and supply in the Serbian and Southeast European markets.

Last updated September 26, 2026

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Overview

GEN-I d.o.o. Beograd is the Serbian operating company of the GEN-I group, a Slovenia-headquartered electricity trading and supply business. The Belgrade entity is registered as a limited liability company (d.o.o.) and is associated with the GEN-I brand, which is best known in the region for electricity trading, wholesale energy supply and retail electricity sales to business and household customers. Its official web presence is hosted under the group domain gen-i.eu. As a subsidiary, GEN-I d.o.o. Beograd does not operate as an independent listed company; it forms part of the wider GEN-I group structure and contributes to the group's presence in the Serbian market and the broader Southeast European energy region. The Serbian entity is therefore best understood as a local market arm of a cross-border energy trading and supply brand rather than a standalone corporate group. Because public, brand-specific information about the Belgrade subsidiary is limited, the dossier below focuses on what can be reliably stated: its identity as a GEN-I group company, its Serbian registration and headquarters, its sector (electricity trading and supply), and its relationship to the parent GEN-I brand. Details such as exact founding date, local management and financial figures are not asserted here because they are not supported by the available evidence.

History

GEN-I d.o.o. Beograd is the Serbian subsidiary of the GEN-I group, a Slovenian electricity trading and supply company. The GEN-I brand grew out of the liberalisation of the Slovenian and wider Southeast European electricity markets, building a business around cross-border power trading and the supply of electricity to industrial, commercial and household customers. As part of that regional expansion, the group established local entities in a number of markets, including Serbia, where GEN-I d.o.o. Beograd represents the group's local corporate presence. The Belgrade company is registered in Serbia as a limited liability company (d.o.o.) and is headquartered in Belgrade. It operates under the GEN-I brand and uses the group's web domain, gen-i.eu, for its online presence. Its activities fall within the group's core business of electricity trading and supply, serving the Serbian market and contributing to GEN-I's regional footprint. Because GEN-I d.o.o. Beograd is a subsidiary rather than a separately listed or widely documented company, detailed public information about its founding date, ownership percentages, local management and financial performance is limited. What is clear from the available evidence is its identity as a GEN-I group company registered in Serbia. The entity should therefore be treated as part of the broader GEN-I corporate brand, whose parent is headquartered in Slovenia and whose business centres on electricity trading and supply across Southeast Europe.

Products and positioning

Regional energy trading and supply brand operating in Serbia as part of the Slovenian GEN-I group.

  • Electricity trading

    Cross-border and wholesale electricity trading activities carried out under the GEN-I brand.

  • Electricity supply

    Supply of electricity to business and household customers in the Serbian market.

Sources2 sources

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