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Genan is one of the world's largest recyclers of end-of-life tyres, transforming worn-out tyres into sustainable raw materials.

Last updated September 16, 2026

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Overview

Genan is a tyre recycling company that gives used tyres new life for a more sustainable future. It describes itself as one of the world's largest recyclers of end-of-life tyres, combining innovation, responsibility and proven technology to transform worn-out tyres from all kinds of vehicles into valuable, sustainable raw materials. Its products are made from recycled tyres and include powder and granulate in a range of sizes. The company began with a single plant in Denmark and grew into a global network of high-capacity recycling facilities.

History

In the late 1970s, the global car industry was booming, and with it came a growing waste problem: end-of-life tyres. As these tyres piled up in landfills and degraded slowly, it became clear that a new solution was needed. The idea to recycle end-of-life tyres at industrial scale began to take shape, and through the 1980s it was refined and developed. In 1990, Genan opened its first tyre recycling plant in Viborg, Denmark, with a capacity of 35,000 tonnes. In the 1990s, the Viborg plant was steadily expanded and upgraded, reaching 70,000 tonnes in annual capacity by 2011. The next chapter began in Germany: Oranienburg opened in 2003, followed by Dorsten in 2008 and Kammlach in 2010. In 2014, Genan crossed continents with the launch of Genan Houston, described as one of the world's largest tyre recycling facilities, capable of processing 100,000 tonnes annually.

Products and positioning

An innovative, high-end scrap tyre recycling company focused on sustainability and circularity.

  • Recycled tyre powder

    Powder made from recycled tyres, offered in a range of sizes.

  • Recycled tyre granulate

    Granulate made from recycled tyres, offered in a range of sizes.

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