GenCell
Corporate brand
UnclaimedGenCell is an Israeli energy-technology company developing alkaline hydrogen fuel-cell systems and ammonia-based off-grid power solutions.
Last updated August 26, 2026
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Overview
GenCell Ltd. is an Israeli energy-technology company focused on fuel-cell systems for backup, primary, and off-grid electricity generation. Founded in 2011 by Rami Reshef, Genaddy Finkelshtain, and Gil Shavit, the company is headquartered in Petah Tikva and develops alternatives to conventional diesel generators. Its systems are intended for applications in which reliable electricity is important but grid access is limited, unreliable, or unavailable, including telecommunications and other utilities, homeland-security infrastructure, healthcare facilities, automated industrial sites, emergency communications, and rural electrification. The company’s technology is based on alkaline fuel cells. Its systems can use industrial-grade hydrogen gas and, in some configurations, anhydrous ammonia as an energy carrier. GenCell has developed a process for generating hydrogen on demand from ammonia, allowing ammonia to be transported and stored before being converted into hydrogen for use in a fuel cell. This approach is intended to support longer-duration power provision at sites where hydrogen distribution is difficult or where centralized electricity infrastructure is weak. The company has also worked on systems that use ambient air as the oxidizer rather than requiring a supply of pure oxygen. GenCell’s technology platform includes non-noble-metal catalyst designs and liquid potassium-hydroxide electrolytes. These choices are intended to reduce reliance on expensive platinum-group materials and to permit operation across a broad range of weather conditions. The company’s product development has included hydrogen-powered backup generators, ammonia-based systems, and compact fuel-cell units for telecommunications and emergency-power applications. A major early product milestone came in 2016, when GenCell introduced the G5 line of hydrogen-gas-powered backup generators for locations without centralized electricity. In 2017, GenCell began collaborating with Japan’s TDK Corporation on the development and production of an ammonia-based power solution, combining GenCell’s fuel-cell and materials expertise with TDK’s manufacturing capabilities. GenCell introduced the A5 fuel cell in 2018 as an alternative to diesel generators. The A5 is described as a 4-kilowatt fuel-cell generator for backup and off-grid applications. In 2021, the company began deploying an A5 unit to power an advanced test unit at an emergency communications-system station in Iceland. GenCell’s ammonia-to-energy work is also aimed at primary power and rural-electrification use cases rather than backup power alone. The company has field-tested small-scale ammonia-fueled fuel-cell prototypes and has presented locally produced ammonia as a possible way to lower the cost of energy production. Publicly cited estimates associated with the A5 have placed its purchase price at approximately 60000 to 70000 US dollars, while the company has estimated that local ammonia production could support electricity costs of roughly 0.70 US dollars per kilowatt-hour. These figures are historical or reported estimates and should not be treated as current pricing. GenCell joined the Tel Aviv Stock Exchange in 2020. The available reference material does not identify a current ticker, current executive roster, or confirmed present operating status. Accordingly, those details remain unconfirmed in this dossier.
History
GenCell Ltd. was established in Israel in 2011 by Rami Reshef, Genaddy Finkelshtain, and Gil Shavit. The company was formed around the development of alkaline fuel-cell systems intended to address the reliability and emissions limitations of diesel generators. Its headquarters are in Petah Tikva. GenCell’s early work centered on hydrogen-based backup power. In 2016, the company introduced the G5 line, a family of hydrogen-gas-powered backup generators designed for locations without centralized electricity. The product direction placed GenCell in the market for resilient power at telecommunications, utility, security, healthcare, and industrial sites where conventional grid service may be absent or unreliable. The company expanded its technology program through work on ammonia as an energy carrier. In 2017, GenCell and TDK Corporation began collaborating on the development and production of an ammonia-based solution. The arrangement brought together GenCell’s fuel-cell and materials-science capabilities with TDK’s manufacturing expertise. GenCell’s approach involved converting anhydrous ammonia into hydrogen on demand, allowing ammonia to serve as a storable and transportable source for hydrogen fuel-cell generation. In 2018, GenCell introduced the A5 fuel cell as an alternative to diesel generators. The A5 was described as a 4-kilowatt generator for backup and off-grid uses. GenCell’s broader technology platform included non-noble-metal catalysts, the use of ambient air rather than pure oxygen as an oxidizer, and liquid potassium-hydroxide electrolyte systems. These design choices were intended to reduce material costs and support operation under varied weather conditions. GenCell also pursued applications beyond conventional backup power. Its ammonia-to-energy process was intended to support primary power at off-grid and poor-grid locations, including rural-electrification projects. The company field-tested small-scale ammonia-fueled fuel-cell prototypes and presented local ammonia production as a possible means of reducing energy costs. The reference material associates the A5 with a historical estimated purchase price of approximately 60000 to 70000 US dollars and an estimated generation cost of about 0.70 US dollars per kilowatt-hour when locally produced ammonia is used; current commercial pricing is not established here. In 2020, GenCell Ltd. joined the Tel Aviv Stock Exchange. In 2021, the company began deploying an A5 unit to power an advanced test unit at an emergency communications-system station in Iceland. This deployment illustrated the company’s effort to position fuel cells for communications infrastructure and other locations requiring dependable electricity away from conventional grid supply. The available reference material does not provide a current management list, current ticker, confirmed website, or sufficiently detailed information about GenCell’s post-2021 operations. Its documented identity is therefore that of an Israeli fuel-cell and clean-power technology company whose principal areas of work are hydrogen backup generation and ammonia-enabled off-grid electricity.
- 2021
A5 deployment in Iceland
[1]GenCell began deploying an A5 system at an emergency communications-system station in Iceland.
- 2020
Admission to the Tel Aviv Stock Exchange
[1]GenCell Ltd. joined the Tel Aviv Stock Exchange.
- 2018
A5 fuel cell introduced
[1]GenCell launched the A5 fuel cell as an alternative to diesel generation.
- 2017
Ammonia-power collaboration with TDK
[1]GenCell and TDK Corporation began collaborating on an ammonia-based power solution.
- 2016
G5 hydrogen backup generators introduced
[1]GenCell introduced the G5 line of hydrogen-gas-powered backup generators for areas lacking centralized electricity.
- 2011
GenCell is founded
[1]Rami Reshef, Genaddy Finkelshtain, and Gil Shavit founded GenCell in Israel.
Products and positioning
Clean and resilient alternative to diesel generation for backup, primary, and off-grid power, using hydrogen and ammonia-based alkaline fuel-cell technologies.
Hydrogen backup generator · 2016
G5
The G5 line consists of hydrogen-gas-powered backup generators introduced for locations without centralized electricity. The line represents GenCell’s early commercial focus on replacing diesel generators in infrastructure requiring dependable reserve power, including communications, utility, security, healthcare, and industrial settings. The available reference material does not specify the complete model range, output ratings, current availability, or geographic sales coverage.
Fuel-cell generator · 2018
A5
The A5 is a GenCell alkaline fuel-cell generator described as a 4-kilowatt alternative to diesel generators. It is designed for backup and off-grid power and can be associated with GenCell’s hydrogen and ammonia-to-hydrogen technology platform. An A5 unit was deployed for an advanced test unit at an emergency communications-system station in Iceland in 2021. Current specifications, pricing, and commercial status are not confirmed by the supplied material.
Off-grid fuel-cell power
Ammonia-to-energy systems
GenCell developed systems that generate hydrogen on demand from anhydrous ammonia for use in alkaline fuel cells. The approach is intended to make ammonia a storable and transportable energy carrier for primary power, poor-grid sites, off-grid installations, and rural electrification. GenCell also field-tested small-scale ammonia-fueled fuel-cell prototypes. The supplied sources do not establish a final commercial product name or current deployment scale.
Brand decisions
2020
Join the Tel Aviv Stock ExchangeOtherBackground
GenCell had developed fuel-cell products and ammonia-based power technology and pursued access to public capital markets.
Action taken
GenCell Ltd. joined the Tel Aviv Stock Exchange.
Aftermath
The company became a publicly traded Israeli entity, although the supplied material does not identify its ticker or provide financial results.
2018
Position the A5 as a diesel-generator alternativeProduct launchBackground
Backup-power customers commonly rely on diesel generators, while GenCell was developing lower-emission fuel-cell alternatives for reliable electricity.
Action taken
GenCell introduced the A5 fuel cell, described as a 4-kilowatt generator for backup and off-grid applications.
Aftermath
The A5 became a documented platform for later field deployment, including an emergency communications application in Iceland in 2021.
Reported estimated purchase price. 60000-70000 USD (Historical estimate; date not specified in the supplied reference material)
2017
Enter ammonia-based power development with TDKStrategyBackground
Hydrogen distribution and storage can constrain fuel-cell deployment at off-grid sites. GenCell therefore pursued ammonia as a transportable source from which hydrogen could be produced on demand.
Action taken
GenCell began collaborating with TDK Corporation, combining GenCell’s materials-science and fuel-cell capabilities with TDK’s manufacturing capabilities to develop and produce an ammonia-based solution.
Aftermath
The collaboration formed a documented part of GenCell’s ammonia-to-energy development program. The supplied material does not provide later commercial or contractual results.
Recent events
Reported
GenCell and ABB agree to market hydrogen-based energy solutions[2]
GenCell announced an agreement with ABB to market hydrogen-based energy solutions. The companies said they would seek to market the technology to railways, hospitals, commercial buildings, data centers and the telecom industry.
Sources2 sources
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