General Shopping e Outlets

General Shopping e Outlets is a Brazilian company focused on the development, ownership, management, and operation of shopping malls and outlet centers. The business was founded in 1989 by Antônio Veronezi after the opening of Poli Shopping in Guarulhos, in the metropolitan region of São Paulo. Before its conversion into a shopping center, the site operated as a store selling tools and appliances, giving the company an origin in conventional retail before it moved into commercial real estate and organized shopping destinations. The company’s business model is centered on commercial-property operations rather than the manufacture or sale of consumer goods under a product brand. Its activities include managing shopping-center assets, leasing retail space, operating outlet destinations, and supporting the tenant mix and customer experience of those properties. The portfolio described in reference material comprises nine shopping malls and six outlets, with approximately 293.2 thousand square meters of gross leasable area. These properties provide space for retailers, food and beverage operators, services, and entertainment-oriented tenants, although the available reference material does not identify every property, tenant, or outlet format in detail. General Shopping has historically combined direct property ownership with partnerships and asset transactions. A notable portfolio change concerned Guarulhos International Shopping Mall. In December 2017, the company agreed to sell a 70% interest in the mall to Gazit Brasil, a company belonging to the Gazit-Globe group, for R$937 million. In February 2019, General Shopping sold a further 10% interest for R$154 million, leaving Gazit with an 80% ownership position in the mall. The transactions illustrate the company’s use of property disposals and ownership restructuring as part of its portfolio strategy. The company is controlled by the Veronezi family, which is reported to hold a 59.41% stake. Its headquarters are in São Paulo, and its operations are concentrated in Brazil. General Shopping is therefore best understood as a domestic commercial real-estate and retail-infrastructure operator, with its brand experienced primarily through the shopping malls and outlet centers it manages or holds rather than through packaged products. Publicly available reference material for this entry does not establish a current chief executive, a corporate website, a stock ticker, or a detailed account of all operating properties. Its current status is treated as active based on the continuing description of its operating portfolio.

General Shopping e Outlets began in 1989 in Guarulhos, Brazil, under the leadership of Antônio Veronezi. Its origin was connected with Poli Shopping, a commercial property that had previously operated as a tools and appliances store. The opening of Poli Shopping marked the company’s transition from conventional retail into the shopping-center business. This shift placed the company in the expanding Brazilian market for organized retail destinations, where shopping malls combine leased stores with food, services, and other customer-oriented facilities. Over time, General Shopping developed into a shopping-mall management and commercial real-estate company. Rather than operating as a consumer-goods manufacturer, it built its identity around the ownership, development, management, and leasing of shopping malls and outlet centers. The company’s reported portfolio consists of nine shopping malls and six outlets, representing approximately 293.2 thousand square meters of gross leasable area. The available reference material does not provide a complete chronological list of all openings, acquisitions, developments, or management agreements, but the scale of the reported portfolio indicates an expansion beyond the original Poli Shopping project. The Veronezi family remained central to the company’s ownership structure. Reference material reports that the family controlled 59.41% of the company, making it the principal shareholder and linking General Shopping’s corporate identity to a family-controlled Brazilian property business. The company’s headquarters are in São Paulo, while its operating market is Brazil. A significant later development was the restructuring of General Shopping’s interest in Guarulhos International Shopping Mall. In December 2017, General Shopping agreed to sell 70% of the mall to Gazit Brasil, which belongs to the Gazit-Globe group. The transaction was valued at R$937 million. In February 2019, General Shopping sold another 10% interest for R$154 million. Following the second transaction, Gazit held 80% of the mall. This sequence changed the ownership balance of one of the company’s properties and demonstrated the use of strategic asset sales and partnerships in managing the portfolio. The company’s history therefore combines entrepreneurial retail origins, expansion into shopping-center operations, family control, and selective portfolio divestment. Its public profile is primarily associated with the commercial properties it owns or manages. The supplied reference material does not establish a current executive roster, a corporate website, a stock-market ticker, or detailed information about the company’s present operating performance. Accordingly, those fields remain unspecified in this dossier.

• 2019

  Additional sale to Gazit

  [1]General Shopping e Outletsen.wikipedia.org

  General Shopping sold a further 10% interest in Guarulhos International Shopping Mall for R$154 million, giving Gazit an 80% stake.

• 2017

  Sale of majority interest in Guarulhos International Shopping Mall

  [1]General Shopping e Outletsen.wikipedia.org

  General Shopping agreed to sell a 70% interest in Guarulhos International Shopping Mall to Gazit Brasil for R$937 million.

• 1989

  Founding and opening of Poli Shopping

  [1]General Shopping e Outletsen.wikipedia.org

  Antônio Veronezi founded the company after the opening of Poli Shopping in Guarulhos. The site had previously been a tools and appliances store.

A Brazilian commercial real-estate operator focused on shopping malls and outlet centers, with a portfolio-led model built around retail space, leasing, property management, and shopping destinations.

• Commercial real estate

  Shopping malls

  General Shopping’s core offering is a portfolio of shopping malls that provide leased commercial space for retailers, food and beverage businesses, services, and other customer-facing operators. The company’s role can include property ownership, development, management, leasing, and operational coordination. Reference material reports nine shopping malls in the broader portfolio, but does not identify all properties individually.

• Commercial real estate

  Outlet centers

  The company also operates or holds outlet properties designed around value-oriented retail and branded merchandise. Outlet centers form a distinct part of the reported portfolio, which includes six outlets. The available sources do not provide a complete list of outlet names, tenant brands, or individual opening dates.

• Shopping mall asset

  Guarulhos International Shopping Mall

  Guarulhos International Shopping Mall was a significant asset in General Shopping’s portfolio and became the subject of ownership restructuring with Gazit Brasil. General Shopping sold 70% in 2017 and a further 10% in 2019, after which Gazit held 80% of the mall.

• 2019

  Sale of an additional 10% interest to GazitM&A

  Background

  Following the 2017 transaction, General Shopping continued to reduce its ownership interest in Guarulhos International Shopping Mall.

  Action taken

  General Shopping sold a further 10% interest in the mall to Gazit for R$154 million.

  Aftermath

  Gazit became the 80% owner of Guarulhos International Shopping Mall.

  Transaction value. R$154 million (February 2019)

  Source

• 2017

  Agreement to sell 70% of Guarulhos International Shopping MallM&A

  Background

  General Shopping pursued an ownership change involving one of its shopping-mall assets as part of its portfolio and capital strategy.

  Action taken

  The company agreed to sell a 70% interest in Guarulhos International Shopping Mall to Gazit Brasil, associated with the Gazit-Globe group, for R$937 million.

  Aftermath

  The transaction transferred majority ownership of the mall to Gazit while General Shopping retained a minority interest at that stage.

  Transaction value. R$937 million (December 2017)

  Source

1. 1General Shopping e Outletsen.wikipedia.org