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General Tools

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General Tools is a provider of specialized hand tools and instruments, offering over 1,000 tools for tradesmen, craftsmen, and DIYers.

Last updated September 11, 2026

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Overview

General Tools is a recognized leader in the design and development of precision specialized tools. The company began as the brainchild of Abe and Lillian Rosenberg in New York City in 1922, originally named General Hardware Manufacturing Co. It offers over 1,000 tools and its products can be found in hardware, mass retail, farm/ag and specialty stores, as well as online.

History

General Tools began as the brainchild of Abe and Lillian Rosenberg in New York City in 1922. Originally dubbed General Hardware Manufacturing Co., the company specialized in the wholesale of "hard goods," offering a full-range of domestic and professional items from clothesline pulleys and screen-door hardware, to specialty hand tools. Abe, a former WWI veteran, began to develop his own product ideas, and with Lillian running the store, he would go out on the road in search of machine shops to manufacture his tools. By 1930 he had outsourced a small line of specialty items, including circle cutters, metal punches and pocket screwdrivers. By 1937, Abe and Lillian were selling their own products exclusively at General Hardware. Abe’s thirst for new ideas kept General at the forefront of innovation, becoming one of the first to build die-cast tools. This innovation resulted in General becoming a charter member of the Sears 100 Club of Craftsman tool suppliers. Over the years, General grew its product line and expanded into new market segments like digital test and measurement.

Products and positioning

Recognized leader in the design and development of precision specialized tools, committed to innovation and dedicated to delivering exceptional customer service.

  • MM9 Pin/Pinless Moisture Meter

  • Digital Caliper, Stainless Steel, 2” LCD Screen

  • Mini Infrared Thermometer

  • Magnetic Wristband

  • Digital Height Gauge

  • Pro Deluxe Pocket Hole Jig Kit

  • ANGLE-IZER® Backlit Digital Bevel Box Angle Finder

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