Generation Tux
Product brand
UnclaimedOnline suit and tuxedo rental brand founded by George Zimmer, offering home delivery, free home try-on, and free swatches.
Last updated September 11, 2026
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Overview
Generation Tux is a men's formalwear rental brand founded by George Zimmer, who spent over 40 years at Men's Wearhouse. The brand offers online suit and tuxedo rental with home delivery, free home try-on, and free color swatch cards, drawing from a collection of 25+ suits and tuxedos and hundreds of accessories. It also sells suits and tuxedos to keep, with its Premium Wool Collection starting at $200. Rental styles listed on the homepage are priced at $149–$159. The brand serves weddings, black-tie events, galas, and other special occasions, and offers a free groom rental when the wedding party rents with Generation Tux.
History
Generation Tux was founded by George Zimmer, who had over 40 years of experience at Men's Wearhouse, including as Founder, Chairman, and CEO. He aimed to improve the men's formalwear rental experience by eliminating multiple store visits and the uncomfortable measuring process. The brand offers online rental with home delivery, free home try-on, and free color swatch cards, drawing from a collection of 25+ suits and tuxedos and hundreds of accessories.
Products and positioning
High-quality, convenient, and affordable online men's formalwear rental with home delivery and try-on.
Black Notch Lapel Tuxedo
Mystic Blue Suit
Black Suit
Allure Beige Suit
Navy Blue Suit
Iron Gray Suit
Slate Blue Suit
British Tan Suit
Allure Dark Brown Suit
Cement Gray Suit
Black Peak Lapel Tuxedo
Gray Sharkskin Suit
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