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Generation Tux

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Product brand

Unclaimed

Online suit and tuxedo rental brand founded by George Zimmer, offering home delivery, free home try-on, and free swatches.

Last updated September 11, 2026

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Overview

Generation Tux is a men's formalwear rental brand founded by George Zimmer, who spent over 40 years at Men's Wearhouse. The brand offers online suit and tuxedo rental with home delivery, free home try-on, and free color swatch cards, drawing from a collection of 25+ suits and tuxedos and hundreds of accessories. It also sells suits and tuxedos to keep, with its Premium Wool Collection starting at $200. Rental styles listed on the homepage are priced at $149–$159. The brand serves weddings, black-tie events, galas, and other special occasions, and offers a free groom rental when the wedding party rents with Generation Tux.

History

Generation Tux was founded by George Zimmer, who had over 40 years of experience at Men's Wearhouse, including as Founder, Chairman, and CEO. He aimed to improve the men's formalwear rental experience by eliminating multiple store visits and the uncomfortable measuring process. The brand offers online rental with home delivery, free home try-on, and free color swatch cards, drawing from a collection of 25+ suits and tuxedos and hundreds of accessories.

Products and positioning

High-quality, convenient, and affordable online men's formalwear rental with home delivery and try-on.

  • Black Notch Lapel Tuxedo

  • Mystic Blue Suit

  • Black Suit

  • Allure Beige Suit

  • Navy Blue Suit

  • Iron Gray Suit

  • Slate Blue Suit

  • British Tan Suit

  • Allure Dark Brown Suit

  • Cement Gray Suit

  • Black Peak Lapel Tuxedo

  • Gray Sharkskin Suit

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