Recent events
Recent events tied to this brand in public sources.
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2026
Hyundai recalls 94,622 vehicles over fire risk
Hyundai issued a recall covering 94,622 certain 2015–2016 Hyundai Genesis and 2017–2020 Genesis G80 sedans because a power seat control could overheat and potentially cause a fire. Hyundai also urged affected owners to park outside until a remedy is available.
2026
Hyundai and Genesis to launch 41 new or refreshed models in Europe by 2030
Hyundai Motor and its premium brand Genesis announced plans to launch 41 all-new or refreshed models in the European market by 2030, including a Europe-specific small electric SUV, a new electric mid-size SUV and multiple commercial vehicles, disclosed at the company's annual Investor Day.
2026
Hyundai and Genesis vehicle recall over fire risk
Hyundai Motor America will recall 94,622 Hyundai and Genesis vehicles in the United States because front power seat motors may overheat and create a fire risk. A remedy was still under development, and owners were advised to park affected vehicles outdoors and away from other vehicles or structures until repairs are completed.
2026
Genesis Launches Marilyn Monroe Brand Campaign
Genesis paired the GV90 launch with a brand campaign built around Marilyn Monroe, including the "Manifesting Marilyn" exhibition at Genesis House in New York and support for the short film "Flesh Impact" directed by Maggie Gyllenhaal, set to debut at the 2026 Venice International Film Festival.
2026
Genesis Debuts GV90 Full-Size Flagship SUV
Genesis revealed the GV90, its first full-size flagship SUV, at the Palace of Fine Arts in San Francisco, in GV90 Neolun and standard GV90 forms, as a production version of the 2024 Neolun concept.
2026
Genesis unveils GV90 flagship electric SUV
Genesis unveiled its first full-size flagship SUV, the GV90, at the Palace of Fine Arts in San Francisco on Aug. 19, 2026. The GV90 is a production model based on the 2024 NEOLUN concept, available in GV90 Neolun and standard GV90 variants, and features the world's first independently opening and closing hidden B-pillar coach doors (Neolun Arch Gate), a 123.5 kWh battery, and a 12-airbag system including the world's first Roof Airbag.
2025
Genesis announces entry into four European markets
Genesis announced its expansion into France, Italy, Spain and the Netherlands, where it plans to launch with an entirely electric line-up.
2023
Genesis announces Scottish Open title sponsorship
Genesis announced that it would become title sponsor of the Scottish Open beginning with the 2022 tournament, which would be renamed the Genesis Scottish Open.
2022
Three Genesis models win Canadian car awards
Genesis models G70, GV70 and GV80 won awards in three categories selected by the Automobile Journalists Association of Canada.
2021
Hyundai announces plan for Level 3 autonomous driving technology
Hyundai announced a plan to introduce Level 3 autonomous driving technology in 2022, with the technology expected to be used in the new Genesis G90 model.
2021
Hyundai and Genesis vehicles recalled over seat belt pretensioner issue
Hyundai and Genesis models were reported as being recalled because seat belt pretensioners from a suspect production lot may deploy abnormally in a crash, potentially sending metal fragments into the cabin and increasing the risk of injury. Hyundai had not determined the cause of the abnormal deployment.
2021
Genesis ranks highest in J.D. Power’s 2021 U.S. Tech Experience Index
J.D. Power’s 2021 U.S. Tech Experience Index ranked Genesis highest overall and in the premium segment, with an Innovation Index score of 634.
2021
Genesis reveals GV60 exterior and interior design
Genesis revealed exterior and interior images of the GV60, its first electric vehicle based on the dedicated E-GMP platform. Further performance and technology details were to be announced in the coming months.
2021
Genesis posts teaser for X Coupe concept
Genesis posted a teaser for its new X Coupe concept car on an overseas social platform. The article describes it as a midsize electric two-door coupe concept.
2021
Recall of Genesis sedans over ABS module fire risk
The NHTSA issued a recall affecting 94,646 Hyundai Genesis and Genesis G80 models and 552 Genesis G70 models because certain ABS modules could short and cause smoke or fire. The article reports three confirmed fires outside the United States and no confirmed crashes, injuries, or fires in America from the fault.
2021
Hyundai, Genesis and Kia receive IIHS safety awards
Hyundai Motor Co., Genesis and Kia received 12 Top Safety Pick and five Top Safety Pick+ ratings from the Insurance Institute for Highway Safety in its latest round of crash-testing evaluations.
2021
Samsung partners with automakers on Galaxy S21 digital keys
Samsung said it had begun partnerships with Audi, BMW, Ford, and Genesis to let Galaxy S21 series owners unlock selected cars with their phones. The article also describes Samsung's announced plans to partner with car manufacturers for this capability.
2021
Samsung announces digital car key partnerships
Samsung announced partnerships with Audi, BMW, Ford, and Genesis to develop digital car key functionality for smartphones. The feature was described as potentially available as soon as August 2021.
2020
Acquisition of Genesis by Hongzhi announced
Hongzhi announced that its board had approved a cash investment of US$26.9 million to acquire 100% of Genesis Technology USA, Inc. and Genesis Holding Company. The share transfer was planned to be completed by the end of March 2021.
2020
Hyundai Motor Group unveils new car air-conditioning technologies
Hyundai Motor Group showcased three new vehicle air-quality technologies and said they would be introduced first in South Korea on certain Hyundai, Kia and Genesis vehicles.