Genius Factor Games
Corporate brand
UnclaimedGenius Factor Games was a Canadian independent game developer that created downloadable games for iOS, Android, and other mobile platforms.
Last updated August 31, 2026
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Overview
Genius Factor Games was a Canadian independent video game developer based in North Vancouver, British Columbia. Founded in 2008 by Ted Nugent, a former employee of EA Canada, the company operated in the independent or “indie” game-development space and focused on downloadable games for Apple iOS, Android, and other mobile platforms. Its distribution model was based on direct downloads rather than a traditional boxed-game publishing structure. The studio’s first documented release was Gravity Well, launched in April 2009. The game was described as combining elements of pinball and mini-golf, indicating the company’s interest in compact, accessible concepts suited to mobile play. The title represents the studio’s early work during the expansion of smartphone gaming, when independent developers were increasingly able to distribute games directly through mobile storefronts and downloads. In November 2011, Genius Factor Games developed Heart Hero for the Heart and Stroke Foundation of Canada in connection with CPR Month. Rather than being a conventional entertainment game, the application used an interactive format to help users practice the rhythm associated with cardiopulmonary resuscitation. Its exercise was synchronized to the Bee Gees song “Stayin’ Alive,” whose beat is commonly associated with the recommended tempo for chest compressions. This project demonstrated the studio’s ability to apply game and mobile-interaction techniques to public-health education and nonprofit outreach. The available reference material documents the company’s founding, early release, and Heart Hero project but does not provide reliable information about later products, corporate ownership, financial performance, executive succession, or current operations. Accordingly, Genius Factor Games’ present status cannot be confirmed from the supplied sources.
History
Genius Factor Games was established in 2008 in North Vancouver, British Columbia, by Ted Nugent, who had previously worked for EA Canada. The company entered the market as an independent video game developer at a time when mobile platforms were creating new distribution opportunities for small studios. Instead of relying on conventional retail publishing, Genius Factor Games developed games intended for direct download on Apple iOS, Android, and related mobile platforms. The studio’s first documented game was Gravity Well, released in April 2009. The concept was characterized as a hybrid of pinball and mini-golf, combining familiar physical-game ideas in a format designed for mobile play. The release established the company’s early focus on accessible, self-contained game concepts rather than large-scale console or PC productions. In November 2011, Genius Factor Games worked with the Heart and Stroke Foundation of Canada to create Heart Hero for CPR Month. The application used game-like interaction to help users rehearse CPR rhythm. Its central exercise followed the beat of the Bee Gees’ “Stayin’ Alive,” a song frequently used as a reference for the tempo of chest compressions. Heart Hero expanded the studio’s work beyond entertainment and illustrated how its mobile-development capabilities could support public education and health-related communication. The supplied reference does not document additional releases, acquisitions, ownership changes, financial results, or a confirmed operating status after the Heart Hero project. Although the source describes Genius Factor Games in the past tense, it does not explicitly establish a closure date. The company’s current status is therefore recorded as unknown.
- 2011
Heart Hero developed for CPR Month
[1]Genius Factor Games created Heart Hero for the Heart and Stroke Foundation of Canada in November, using music-based interaction to help users practice CPR timing.
- 2009
Gravity Well released
[1]The studio released Gravity Well in April as its first documented game, presenting a concept described as a cross between pinball and mini-golf.
- 2008
Company founded in North Vancouver
[1]Ted Nugent founded Genius Factor Games in North Vancouver, British Columbia, after working at EA Canada.
Products and positioning
An independent Canadian mobile-game developer focused on compact downloadable experiences, with at least one documented public-health application produced for a nonprofit organization.
Mobile video game · 2009
Gravity Well
Gravity Well was Genius Factor Games’ first documented game and was released in April 2009. It was described as a cross between pinball and mini-golf, combining the rebound-oriented play associated with pinball and the aiming or course-based structure associated with miniature golf. The available reference identifies it as an early mobile-oriented release but does not provide further details about its mechanics, platforms, commercial performance, or subsequent availability.
Health-education mobile application · 2011
Heart Hero
Heart Hero was an application created in November 2011 for the Heart and Stroke Foundation of Canada during CPR Month. It allowed users to practice CPR timing by following the beat of the Bee Gees’ “Stayin’ Alive,” a song associated with the rhythm recommended for chest compressions. The project applied game-like mobile interaction to public-health education rather than conventional entertainment.
Marketing campaigns
- 2011CPR Month / Heart Hero
Canada
For CPR Month in November 2011, Genius Factor Games partnered with the Heart and Stroke Foundation of Canada to create Heart Hero, an interactive application designed to help users practice CPR rhythm using the beat of “Stayin’ Alive.”
Outcome. The available reference confirms the application’s creation but does not report download figures, engagement data, or other campaign results.
Brand decisions
2008
Focus on independent mobile developmentStrategyBackground
The company entered the market as an independent developer during the growth of downloadable games for smartphones and other mobile devices.
Action taken
Genius Factor Games developed games for Apple iOS, Android, and mobile platforms and distributed them through direct downloads.
Aftermath
The documented strategy led to the release of Gravity Well and later enabled the studio to produce the Heart Hero public-health application, but broader business results are not reported.
Sources1 sources
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